Sales
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Understanding Nonprofit Financial Statements: Definition & Examples
Wondering how to interpret nonprofit financial statements? Learn about this important process here, and get tips for creating your own financial statements.
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How Gamification Can Improve Sales Efficiency
This article is a guest contribution from Shawn Goldsmith, founder of Markarie, a sales and marketing consulting firm that specializes in demand generation, lead generation, and social selling solutions. Before Markarie, Shawn served as a demand gen manager at Bonitasoft and a social selling strategist at Oracle. On a typical Monday, your sales team returns…
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The Complete Guide to Key Account Management (2025)
Get the inside scoop on key account management and how sales teams can best manage their relationships with part of their customer base.
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Salesforce Sales Cloud: Looking Under the Hood
Salesforce Sales Cloud could be viewed as the Cadillac of customer relationship management (CRM) software. Last year, the company took in over $3.6 billion in subscription and report revenue, thanks in large part to contracts with companies such as GE Aviation, Time Warner Cable, and the American Red Cross. But there are still many…
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Insightly vs. Zoho: Which CRM is Best for Your Small Business?
Key Takeaways Insightly vs. Zoho CRM makes for an interesting matchup. Both sell their products in subscription tiers with affordable rates while offering an impressive amount of contact management, workflow automation, and reporting capabilities. Also Read: Zoho vs. Salesforce To help you make a more informed decision, this post will compare the two CRMs based…
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Not-for-Profit vs. Nonprofit: What’s The Difference?
Key takeaways The terms “nonprofit” and “not-for-profit” are often used interchangeably, yet they encapsulate distinct concepts with unique implications. This article aims to demystify these terms, offering a clear understanding of their differences and similarities. Grasping these distinctions is crucial for anyone looking to establish such an organization as they carry significant consequences in areas…
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The Complete Guide to Strategic Account Management (2025)
Interested in cultivating customer relationships? Learn about strategic account management & tips to grow customer relationships.
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Simplifying the Lead Management Process
Taking the confusion out of lead management is easy with the help of the right process in place. Learn how to implement a lead management process in 2023.
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6 Common Sales Mistakes to Avoid
Want to make sure your sales team is set up for success? Read the most common sales mistakes that reps and managers make and how to avoid them in 2023.
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Best Practices for Multichannel Customer Service
Multichannel customer service gives your clients more ways to connect with your company. The level of customer service and professionalism offered should remain consistent regardless of how customers decide to engage with your business.
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CRM Data Entry: Everything You Need to Know
Accurate and up-to-date CRM data entry is critical in successful customer relationships. Learn best practices of CRM data entry with this comprehensive guide.
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The Definitive Guide to Lead Qualification
Learn the fundamentals of lead qualification and uncover the key components of a successful lead qualification process. Increase conversion rates & ROI.
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Sales Qualified Leads: What They Are and How to Find Them
Learn what makes a sales qualified lead (SQL) and how to identify potential sales qualified leads to quickly drive more informed decisions. Find out more.
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What is Predictive Lead Scoring & How Does It Help Sales?
Key takeaways The ability to quickly identify which leads are ready to buy is crucial for any salesperson. Lead scoring offers a systematic approach to ranking prospects against a scale that represents the perceived value each lead represents to the organization. Traditionally, this process has relied on a mix of instinct and experience to assign…