June 22, 2020
8 Important LMS Features for Your E-Learning Program
This post has been updated for 2020. Learning management systems (LMS) help you deliver training materials and organize skills development within your organization. These ...
Tamara Scott
Tamara Scott is the Research and Content Manager at TechnologyAdvice. She lives and writes in Nashville, TN.
Articles by Tamara
June 18, 2020
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
June 8, 2020
10 of the Best Options for Workflow Automation Software
This post has been updated for 2020. Workflow automation makes complicated business processes easier to manage. When a form fill, user action, or internal signal is trigge...
June 2, 2020
Conferences Are Paused; Hit Play On…Something Else
In-person conferences are cancelled for 2020, and webinars are losing steam. Yesterday’s webinar was a break from work while still working, but today attending any sort of...
May 28, 2020
Online Community Building Is The New Hallway Track
Marketers have to go where people have conversations about their wants and needs. These conversations inform our targeting, our understanding of our customers, and our lead...
May 26, 2020
Industry Selling on Pause? Rethink Your Targeting
Nearly every industry has been affected by COVID-19. Changing work conditions, layoffs, manufacturing delays, and disrupted supply chains mean that all companies have to get...
April 30, 2020
Implement Strategic Human Resource Management with These Tactics and...
Strategic human resources planning has been around for at least 10 years, but companies still struggle to fully integrate the financial and strategic network of the...
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April 27, 2020
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio...
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems....
April 21, 2020
Marketing In The Pandemic: A Short Guide To Being A Human
The COVID-19 pandemic has changed working lives for most of us in the marketing business. While our office location has moved into the guest bedroom or kitchen table, for m...
April 1, 2020
The Best Zoom Alternatives for Your Business
It seems everyone’s working remotely these days, and many companies have turned to Zoom video conferencing to manage the hundreds or thousands of meetings that still have to...
8 Kanban Tools for Project Managers and Developers
This post has been updated for 2020 Gone are the days when project managers used sticky notes and whiteboards to track projects from inception to completion. These days, a ...
March 31, 2020
A Strategic Approach To Content Syndication Nurture Cadences
A content syndication program has the potential to give your sales team a consistent pipeline full of opportunities. But you have to nurture those leads correctly. A good...
March 24, 2020
5 Essential Analysis Tips for Content Syndication Lead Nurture...
When you purchase content syndication leads, you get access to folks who are just forming their opinions on their next technology solution. While you could just pop these l...
March 23, 2020
A Detailed Comparison of Sendible vs. Hootsuite
This post has been updated for 2020. Social media marketing isn’t just a task to be delegated to the marketing intern; it’s an integral part of the customer experience. ...
March 18, 2020
4 Sales Gamification Ideas to Improve Performance
This post has been updated for 2020. What's the big idea behind using gamification for improving employee performance? For starters, it's backed by science. Take a look at ...