Best CRM Software 2024

Why we Chose HubSpot

HubSpot Sales Hub is recommended as the best CRM for integration options due to its unparalleled ease of integration, free offerings, and a user-friendly platform that simplifies complex processes. It’s the ideal choice for businesses that value a cohesive, interconnected suite of tools to streamline their operations.

HubSpot’s CRM earned near-perfect scores across the board, boasting a 95.83/100 for both API availability and integration ease, and a 100/100 for the breadth of native add-ons and third-party integrations. 

The ‘no contract required’ policy and free plan make the platform a rarity among competitors. This approach democratizes access to powerful CRM tools, and makes it an attractive option for businesses of all sizes.

While Salesforce is often lauded for its extensive feature set and scalability, HubSpot Sales Hub is the go-to for businesses prioritizing ease of integration and user-friendly experiences. It’s particularly well-suited for companies that leverage a wide array of tools and require a CRM that can integrate with them.

Why We Chose Zoho CRM

Zoho CRM is best for decentralized teams because it delivers a combination of flexibility, connectivity, and comprehensive features that are unmatched in the market. Its high scores in collaboration tools and mobile app functionality are not just numbers—they reflect a real-world efficacy that decentralized teams can rely on.

Zoho CRM scores an impressive 96/100 in advanced features, with perfect scores in multi-channel support and collaboration tools, essential for decentralized teams. Its ability to provide customer geo-location features and VOIP support further cements its position as the go-to CRM for teams operating remotely.

Additionally, Zoho offers a more seamless experience across all devices compared to competitors.

Zoho’s AI-powered Sales Assistant, Zia, offers smart sales forecasting, crucial for coordinating dispersed teams. SalesSignals keeps teams in sync with real-time, multi-channel notifications. Blueprint guides remote teams through each deal stage, providing process clarity. Zoho’s unique multi-channel support covers everything from email to social media, ensuring all team interactions are captured, irrespective of location.

Why We Chose Shape CRM

Shape CRM’s design philosophy centers around user-driven customization. This approach is evident in its intuitive interface, which allows users to easily modify and adapt the platform to their specific needs, enhancing the overall user experience beyond standard CRM offerings.

It offers a compelling blend of industry-specific features, making it a top pick for businesses with specialized needs. And, it has all the bells and whistles. Scoring high in advanced features (not an easy feat), it offers a dedicated dialer that can be considered a full VoIP system, an AI chatbot and assistant, and geo-location integration options.

Its flexibility also makes it a top choice for specific industries. Unlike many CRM systems that offer rigid, one-size-fits-all solutions, Shape CRM provides a highly customizable platform.

Shape CRM’s flexibility extends to its comprehensive automation tools for sales and marketing processes. These tools help automate repetitive tasks, increase productivity, and focus on high-quality leads. Its customizable workflows and task management capabilities make it easier to keep track of customer interactions and internal operations, ensuring efficient resource allocation and improved business outcomes.

Comparatively, Zoho CRM also offers significant flexibility with its extensive customization options and a wide range of integrations. However, Shape CRM provides a more specialized approach with industry-specific templates and features designed to meet the unique needs of different sectors. Additionally, Shape CRM’s integration of communication tools, such as built-in call, text, and email functionalities, streamlines customer interactions and reduces the need for multiple systems.

Why We Chose Pipedrive

Pipedrive is best for businesses that prioritize sales process optimization. Its intuitive design, combined with powerful automation and analytics, makes it an ideal tool for sales teams to streamline their workflows.

Pipedrive’s visual sales pipeline breathes life into deal progression, streamlining the sales process in a digestible, visual format. Complemented by comprehensive Sales Reporting, users glean valuable insights into performance trends. With seamless Email Integration, tracking correspondence and automating follow-ups becomes effortless. Pipedrive’s Activity and Goal Tracking further keep sales efforts aligned, optimizing pipeline progress. For businesses seeking a clear view and control over their sales pipeline, Pipedrive has the right formula, making it a top recommendation in the CRM domain.

Pipedrive’s overall score of 83.3 out of 100, with a 4.2-star rating, is a testament to its balanced performance across various criteria. It excels in core features like sales pipeline, task automation, and email integration, which are pivotal for effective CRM functionality.

Compared to other CRMs like Salesforce or HubSpot, Pipedrive is more accessible and less complex, making it ideal for small to medium-sized businesses or teams that require a straightforward, efficient sales process without the need for extensive customization or complex integrations.

Pipedrive is designed to help teams make the most of their leads, and focus on the ones most likely to convert. It does this through a variety of non-conventional CRM capabilities, including AI analytics, intelligence software, and prescriptive data insights. 

The interface is also carefully crafted to present the most relevant information in a visual, easy-to-digest manner. Properly implemented, Pipedrive can dramatically reduce the number of leads that slip through the cracks, and the number of dead ends chased by sales staff.

Recent additions include improved AI analytics and more third-party integrations.

For more information on Pipedrive, check out Pipedrive Product Updates and Pipedrive Community.

Why We Chose Salesforce Sales Cloud

Salesforce is a market leader for a reason: it offers a comprehensive suite of advanced tools designed to adapt and grow alongside businesses. While the company offers solutions for businesses at every level, it is particularly well suited in areas crucial for enterprise-level operation. The AppExchange marketplace further enhances this flexibility, providing access to thousands of third-party applications that extend functionality beyond native features. This dynamic ecosystem, coupled with frequent updates and a large community of users and developers, helps Salesforce maintain its competitive edge.

Salesforce Sales Cloud is a top pick for enterprises because of its superior customization, integration options, and advanced features. With the Lightning App Builder, you can create custom applications without needing to code. Plus, the Salesforce AppExchange offers over 7,000 third-party apps, significantly enhancing your CRM’s functionality. While NetSuite also allows for customization and integrations, Salesforce’s broader ecosystem is much more user-friendly.

And with Salesforce’s Einstein AI tools, you get predictive analytics, lead scoring, and automated workflows that streamline your sales processes. These AI features are more advanced than what NetSuite offers, making Salesforce particularly effective for enhancing CRM activities. Salesforce’s real-time dashboards and customizable reports make it easy to access and understand key metrics, helping you make informed decisions quickly.

NetSuite does integrate CRM with ERP, financials, and e-commerce capabilities, making it a solid choice for product-driven companies. However, Salesforce’s cloud-first approach means you benefit from frequent updates and a dynamic platform that evolves with your business. Salesforce’s clear and flexible pricing tiers also simplify budgeting and planning, unlike NetSuite’s less transparent pricing.

Why We Chose Oracle Netsuite

Oracle NetSuite CRM is as comprehensive as it gets. It’s a remarkably versatile tool, particularly for businesses seeking an all-in-one cloud solution that integrates CRM with financials, e-commerce, and more.

This powerhouse, cloud-based solution provides a 360-degree customer view, enabling businesses to see a full spectrum of customer interactions in real-time. Its advanced features, particularly in AI analytics and collaboration tools, make the platform stand out and clinch a spot in the 4 star range.

One of the key advantages of NetSuite over competitors like Salesforce and Pipedrive is its comprehensive nature. While Salesforce excels in its CRM-specific functionalities, offering features like customizable dashboards, opportunity scoring, and a wide range of integrations, NetSuite provides a more holistic approach by integrating CRM with enterprise resource planning (ERP), accounting, and e-commerce capabilities. This makes NetSuite particularly well-suited for businesses that require extensive operational management alongside customer relationship management​.

Compared with Pipedrive, NetSuite offers far better functionality. Pipedrive is favored for its ease of use and value for money, particularly for small to medium-sized businesses focusing on sales pipeline management. However, it lacks the depth of features offered by NetSuite, particularly in areas like inventory management and financials, which are crucial for larger or more complex businesses​ ​.

Why We Chose Insightly

Insightly’s design philosophy in its reporting and analytics features emphasizes simplicity and clarity. The platform allows users to easily create and customize reports, offering an experience that reduces the complexity often associated with data analysis.

Insightly pairs an easy-to-use interface with customizable reporting tools, making it ideal for businesses that need detailed insights without the complexity of more advanced systems. This makes Insightly particularly suitable for small to medium-sized businesses or those with limited resources for data analysis.

Despite the lower price tag compared to other software offering similar tools, it still boasts advanced reporting, allowing users to generate custom, in-depth reports revealing key business performance indicators.

Its dashboard visualization serves up crucial metrics at a glance, aiding quick, informed decisions. Coupled with precise sales forecasting, Insightly paints an accurate picture of future sales revenue. Plus, with smooth integration with platforms like Power BI and Excel, Insightly’s analytics game is seriously amplified.

For businesses that prioritize ease of use and straightforward data visualization, Insightly is a more suitable choice than Salesforce, which, while powerful, can be overwhelming for users new to CRM analytics. HubSpot also offers similar user-friendliness but may not match Insightly’s depth in customization options for reports.

Insightly might be a brand name you’re unfamiliar with, but rest assured, it has a quiver of features that’s just as full as some of the bigger names on this list. Automation options, project management, and plentiful integration options are just the beginning. What’s not a common bragging right is their robust analytics and reporting capabilities.

In many ways, Insightly doubles as business intelligence, providing extensive flexibility and functionality regarding data discovery and scrubbing; organizing and visualization; powerful analytics insights; and intuitive reporting options. 

Insightly has even enhanced its reporting and analytics features recently, focusing on providing more customizable reporting options and integrating AI-driven insights.

However, compared to competitors like Salesforce or Oracle NetSuite, Insightly’s advanced features like AI analytics and VOIP capabilities could be further developed. While it offers a solid foundation in CRM functionalities, expanding these advanced features could enhance its appeal to larger businesses or those with more complex CRM needs.

Nevertheless, for teams that want to dig deep into the data, find and leverage customer trends, and otherwise prove the value that the sales pipeline has to offer the organization as a whole, Insightly should be at the top of the shortlist.

Why We Chose Keap

HubSpot has certainly made a name for itself in the CRM world, particularly when it comes to marketing automation. However, Keap steps up the game by offering a deeper integration between sales and marketing functions.

Keap’s advanced contact management features stand out. You can create lists, set up filters, and save searches, giving you more control over how you organize and access your customer data. The automation capabilities are particularly impressive, taking care of repetitive tasks and streamlining workflows to save you time and effort.

Let’s talk about lead management. With Keap, you can set up landing pages and forms to capture leads, then automatically follow up with personalized emails and SMS broadcasts. This level of automation keeps your customer engagement consistent and timely, without requiring constant manual intervention.

One feature that really sets Keap apart, especially for small to medium-sized businesses, is its built-in payment and invoicing system. This means you can manage your sales process from lead to payment all within one platform – a significant advantage if you’re looking to simplify your operations.

While HubSpot offers excellent marketing tools and is known for its user-friendly interface, it often requires you to purchase separate modules for sales and service functions. This can make the integration process more complex and potentially more expensive.

Keap has been working hard on improvements, and it shows. Recent updates have enhanced its automation and integration capabilities, leading to more efficient workflows and a better overall experience for users. If you’re aiming to create a seamless connection between your sales and marketing efforts, these improvements make Keap an attractive option.

The unified nature of Keap’s platform is a big plus. It allows for easier navigation and quicker setup, which can be a real time-saver. For businesses looking to bring their sales and marketing operations into harmony, Keap offers a straightforward path to achieving that goal.

Why We Chose Copper CRM

Larger, more established organizations often rely on Microsoft’s suite of apps and platforms to ensure secure collaboration. But Google Workspace is often a much more familiar space for newer brands with younger staff (many of whom used Gmail and Gsuite for their personal accounts). And Copper CRM is unmatched when it comes to Google Workspace interoperability.

Copper CRM distinguishes itself from competitors like Salesforce and Zoho CRM with its deep integration with Google Workspace, offering enhanced security features that are particularly beneficial for businesses heavily reliant on Google services. Unlike Salesforce, which offers a broader range of features, Copper focuses on providing a secure, Google-centric user experience.

Copper CRM’s design is focused on providing a secure yet user-friendly experience. Its integration with Google Workspace enhances security and ensures a seamless user experience, reducing the learning curve and increasing adoption rates.

Depending on your use case, your current workflow, and the level of tech literacy in your organization, Copper CRM could very well be the fastest time-to-value option available.

Why We Chose ClickUp

ClickUp, primarily known for its project management capabilities, has ventured into CRM functionalities.

Unlike specialized CRM tools like Salesforce or HubSpot, ClickUp integrates CRM features within a broader project management framework. This integration offers a unique advantage for teams seeking a unified platform for managing tasks, projects, and customer relationships.

ClickUp stands out for its integration of project management tools with CRM functionalities. This combination offers a unique value proposition for businesses seeking to unify their project workflows and customer relationship management within a single platform.

ClickUp’s approach differs significantly from specialized CRM tools like Salesforce and HubSpot. Salesforce, a leader in the CRM sector, provides comprehensive features for sales, marketing, and customer service. It excels in customization, data analytics, and third-party integrations through its AppExchange ecosystem. Salesforce is particularly well-suited for large enterprises with complex requirements and substantial budgets. However, its extensive feature set comes with higher costs and a steeper learning curve, often requiring dedicated resources for effective implementation.

HubSpot, in contrast, is known for its intuitive interface and strong marketing automation capabilities. It offers a range of pricing plans, including a free tier, making it accessible to small businesses and startups. HubSpot’s strength lies in its seamless integration of marketing, sales, and service functions, providing a comprehensive approach to customer relationship management. However, it may not meet the needs of teams requiring advanced project management capabilities.

ClickUp’s project management foundation brings a distinct perspective to CRM functionality. Features such as Collaboration Detection help prevent work duplication, which is crucial for effective customer relationship management. Goal Tracking aligns teams with broader business objectives, while Custom Views offer flexibility in visualizing client interactions. While ClickUp may not provide the depth of CRM-specific functionalities found in Salesforce and HubSpot, it effectively bridges the gap between project management and CRM.

Why We Chose Less Annoying CRM

In the grand scheme of CRM software, Less Annoying CRM might seem overshadowed by giants like Salesforce and NetSuite, but it excels in its simplicity and affordability, particularly for small businesses. While Salesforce and NetSuite offer extensive features, they also come with higher complexity and costs that can be prohibitive for smaller enterprises. Less Annoying CRM focuses on delivering an intuitive, easy-to-use platform without the unnecessary frills, making it a strong contender for businesses looking for straightforward solutions.

Megaplatforms like Salesforce are known for their versatility and comprehensive ecosystems, supported by an extensive marketplace of add-ons that enhance functionality. However, this comes at a price—both financially and in terms of a steep learning curve. NetSuite,for instance, combines CRM with ERP capabilities, making it ideal for larger enterprises with extensive operational needs. Yet, its complexity can be daunting for smaller teams.

Less Annoying CRM wins by offering what these complex systems often lack: a user-friendly experience tailored for small businesses. Its straightforward pricing at $15 per user per month, without the need for annual contracts or feature limitations, is a breath of fresh air compared to Salesforce’s and NetSuite’s more intricate pricing structures. Additionally, Less Annoying CRM’s focus on essential features—contact management, calendar integration, and task management—ensures that small business owners can stay organized without feeling overwhelmed by options they may never use.

For those who find Salesforce’s vast array of features and customization options daunting or NetSuite’s ERP integration excessive, Less Annoying CRM presents a simpler, more manageable alternative. It provides the necessary tools to maintain customer relationships effectively, without the hassle and expense of more extensive systems. This focus on simplicity and affordability makes Less Annoying CRM a refreshing choice in the crowded CRM space.