This post has been updated for 2020. Quick summary: HubSpot and Zoho CRM are both popular CRM options for SMBs. HubSpot CRM is free, while Zoho CRM is available in se...
Market segmentation works wonders for targeting the right customers. So much so that specifically targeted email campaigns see a 100.95% higher clickthrough rate compared to...
Your CRM is the center of your operations. It’s where you keep all of the invaluable information about your donors, your fundraising campaigns, your marketing strategies,...
When it comes to scheduling appointments, there's a lot to take into consideration. Book a convenient time for the client—say, Monday? Something's come up, we need to...
This post has been updated for 2020. What's the big idea behind using gamification for improving employee performance? For starters, it's backed by science. Take a look at ...
Content syndication and other TOFU leads are like a house: given care and maintenance—nurturing—these leads will appreciate over their lifetime. On the other hand, BANT...
Many companies limit the use of the CRM to the sales team, designating it as a deal-closing-only software. But so many CRMs on the market cater to companies who see improving...
CRM—it’s practically essential in 2020 to have an automated system to keep track of contacts, leads, tasks, and sales pipeline. It needs to be powerful enough to process...
When someone says tissue, you think "Kleenex." If you scrape your knee, you ask for a Band-Aid before you think "bandage." If you’re looking for a CRM, Salesforce probably...
If you’re looking for a Salesforce alternative, you should compare SugarCRM vs. SuiteCRM. Both of these CRM solutions bill themselves as Salesforce alternatives, but there...
Finding decision makers can cost sales representatives hours out of every week, and this is especially true for SaaS sales teams. You have to overcome several roadblocks just...
Quick summary Insightly vs. Zoho are evenly matched in sales automation and contact management. The two CRM software systems differ most in task management and reporti...
Quick summary: Comparing SugarCRM vs. Salesforce is a good idea before settling on a CRM solution, even if you are most familiar with Salesforce already. This article ...
Every company will need a CRM, eventually. Their uses are wide-reaching and can make the difference between sales growth and a stagnant pipeline. While contact management c...
Sales departments have long used commissions to incentivize workers and produce more revenue for their company. When used consistently, commissions work, which is why theyâ€...
