January 12, 2024

Best Open Source CRM Software (2024)

Written by
Why is TechnologyAdvice Free?
Tags: CRM

Oct. 18, 2023: Updated formatting to current theme.

At TechnologyAdvice, we assess a wide range of factors before selecting our top choices for a given category. To make our selections, we rely on our extensive research, product information, vendor websites, competitor research and first-hand experience. We then consider what makes a solution best for customer-specific needs. By defining business needs, we can determine the essential features organizations in various sectors require, and select platforms that will cover all bases. Reputable providers known for their ease of use and customer satisfaction are added to our compilation list for further analysis. We then evaluate each solution on the list based on the features they offer, considering the platform’s usability, integration capabilities, customization options, mobile access, and any other relevant functionalities. Price plans, hidden fees, customer reviews, and customer support are also assessed in the selection process. TechnologyAdvice writers will often take advantage of free trials and demos to get a first-hand user experience of available software. Finally, we curate a comprehensive list based on the previously stated factors, ensuring readers have the necessary tools to make an informed decision.

With an open source CRM, you can save time and money. Learn what open source CRM is, the benefits of using it, and the most popular software solutions.

Below are some of the top open source CRM providers in the market, each with unique features and functions that make them best suited to specific needs.

Find out which CRM is best for your business:

  • Odoo is the best all-in-one open source CRM/ERP
  • OroCRM is the best option for scalability
  • SuiteCRM is the best solution for community support
  • HubSpot is best for ease-of-use
  • VTiger is best for customization

Product Contact Management Customer Management Cloud Platform Available Task Management Mobile Application
Odoo Yes Yes Yes Yes Yes
OroCRM Yes Yes Yes Yes No
SuiteCRM Yes Yes No Yes Yes
HubSpot Yes Yes Yes Yes Yes
VTiger Yes Yes Yes Yes Yes

Software Spotlight: HubSpotSPONSORED

HubSpot, known for its inbound marketing expertise, offers a free CRM solution that is a core component of its business management suite. This free CRM includes essential tools like contact management and email templates, along with integrations for Gmail and Outlook.

Some open-source tools HubSpot offers include:

  • Event App [beta] for leveraging CMS Hub tools for efficient consumer needs fulfillment.
  • Node Packages and CLI for local development and continuous deployment on HubSpot CMS.
  • CMS Boilerplate as a foundation for website building on HubSpot CMS.
  • VS Code HubL Language Extension for rapid CMS page development.
  • Developer Chrome Extension adding a menu and shortcuts for HubSpot CMS development.
  • CrankShaft Framework to accelerate build times on HubSpot CMS.
  • HubXML Blog Importer for converting blog content into HubSpot importable XML files.

  • Visit HubSpot

    What is an open source CRM?

    What sets open source CRMs apart from proprietary solutions is that its source code is publicly available. Developers and users can access, modify, and distribute the software freely. 

    The concept of open source CRMs can be traced back to the 1990s and early 2000s when open source software started gaining popularity. The rise of open source CRMs was driven by a growing demand for customizable and cost-effective solutions to manage customer relationships and the increasing awareness of the benefits of open source software. 

    Open source CRM solutions

    Odoo: All-in-one


    Pros

    • Cost-effective CRM solution
    • All-in-one ERP
    • Cloud and on-premises deployment solutions
    • Active developer community
    • Scalability
    • Modular approach

    Cons

    • Limited official support
    • Non-intuitive integration
    • Customization costs
    • CRM: As an ERP, Odoo offers a built-in CRM to manage leads, opportunities, and customer interactions and data
    • Modular architecture: Odoo has a wide range of apps that can be integrated and customized to fit specific business needs
    • Suite of apps: An integrated suite powered by AI can handle everything from HR to project management, accounting, marketing, and more
    • Open source (Community Edition): Free
    • Open core (Enterprise Edition): $6-$25/month per app

    Odoo made the list due to its outstanding adaptability and its comprehensive suite of integrated applications, from sales to inventory, offers a unified, cost-effectve business solution. The robust community backing is a significant plus, and the modular, scalable design further cements Odoo as a top open-source option.

    Odoo by Captivea Reviews

    Odoo is more than a CRM, it is an all-in-one solution that combines finance, HR, sales, and other software. Known as enterprise resource planning (ERP) software, Odoo can automate every aspect of your business. 

    The platform’s comprehensive features, modular design, and flexibility have skyrocketed it to one of the most popular CRMs in 2023. Users can add or remove applications based on their needs and its highly scalable design allows the suite to grow with the business. 

    Built on open source code, Odoo offers an open source model known as the Community Edition and open core model called the Enterprise Edition. 

     

    OroCRM: Best for scalability


    Pros

    • Customization
    • Multi-channel support
    • Scalability

    Cons

    • Learning curve
    • Resource-intensive
    • Maintenance cost
    • 360-degree customer view
    • Reporting and analytics
    • Flexible modular architecture
    • Open source (Community Edition): Free
    • Open core (Enterprise Edition): Contact OroCRM

    We selected OroCRM for its strong focus on e-commerce businesses, offering a multitude of features specifically tailored to industry needs. Its ability to track, analyze, and manage customer data across multiple channels is a significant draw. OroCRM’s flexibility as an open source solution allows users to customize it to fit specific requirements, making it a powerful tool in any company’s arsenal.

    OroCRM is specifically designed to cater to the needs of B2B and multi-channel commerce businesses.

    OroCRM advertises itself as the most flexible CRM on the market — and for good reason. The platform’s flexibility is one of its core strengths, offering a customizable data model that enables users to create custom fields to match their unique customer data requirements and sales workflows. Like Odoo, OroCRM features a modular architecture that allows developers to easily extend its functionality by creating custom modules, plugins, and integrations. 

    Configurable workflows — again an extension of the platform’s flexibility — allow users to implement custom workflows for processes such as lead qualification, customer support, and opportunity management. Scalability, multi-channel support, and integration capability are just a few of the other features adding to the flexibility of the platform. 

     

    SuiteCRM: Best for community support


    Pros

    • Open source
    • Community support
    • Customizable workflows

    Cons

    • Learning curve
    • Limited out-of-the-box features
    • Limited documentation
    • SuiteCRM 8: The latest upgrade to the platform offers better control of data and business solutions
    • Sales territory management: Users can define and manage sales territories, enabling assignment of leads based on region
    • Security suite: This feature provides advanced security options including role-based access control, group-based permissions, and customizable user roles
    • Open source (Community edition): Free
    • Fully-supported (SuiteAssured edition): Contact SuiteCRM 

    SuiteCRM boasts an impressive balance between powerful features and cost-effectiveness. It offers comprehensive CRM capabilities, including sales automation, marketing campaigns, and customer support. The added bonus of being an open-source platform, providing customization flexibility and a vibrant community support, makes SuiteCRM an obvious choice.

    SuiteCRM offers a customizable, feature-rich platform with modules for sales force automation, marketing, customer support, and project management.

    Developed in 2006, SuiteCRM has benefited from more than 15 releases. Being one of the few early CRMs to continue into the 2020s means developers have had ample time to adjust, update, and add to the platform. The result is a well-oiled machine with a considerable community of developers and advocates. 

    SuiteCRM also offers a fully supported version of the software called SuiteAssured that includes additional service and support compared to the self-hosted, open source version. 

     

    HubSpot: Best for ease of use


    Pros

    • User-friendly interface
    • Third-party integrations
    • Documentation and resources

    Cons

    • Free version has limited features
    • Customization limitations
    • Scaling limitations 
    • Contact management: Easily keep track of interactions and sales
    • Pipeline management: Track deals through each stage of the sales process 
    • Integration with HubSpot ecosystem: Integrate the free CRM with with other HubSpot tools and third-party applications

    Limited version: Free

    Cloud-hosted version: Contact HubSpot

    HubSpot’s CRM platform offers a seamless and user-friendly experience, designed with the intent to simplify complex customer relationship management processes.

    Its intuitive interface allows users, regardless of their technical background, to quickly adapt and make the most of its features. HubSpot’s open-source CRM ensures businesses of all sizes have access to essential customer data management without the burden of a steep learning curve.

    It empowers users to centralize and organize their customer interactions effortlessly, ultimately boosting productivity and efficiency. HubSpot CRM’s user-friendliness and open-source nature make it a top choice for those seeking accessible CRM solutions.

    For small-to-medium sized organizations looking to incorporate a free CRM that can be fairly easily adopted by its team, HubSpot is often the first choice. 

    HubSpot CRM offers a wealth of free tutorials, resources, and extensive documentation and guides to get users started. The catalog of available training videos helps speed up adoption of the software, and provides articles, guides, and step-by-step guides to augment the training process. While HubSpot CRM is not strictly an open source platform, HubSpot’s Products and Services include free and open source software developed by third parties. 

     

    Vtiger CRM: Best for customization


    Pros

    • Comprehensive features
    • Customization options
    • Third-party integrations
    • Active community

    Cons

    • Limited documentation
    • Learning curve
    • Performance and resource usage 
    • Layout and UI Customization: Modify the user interface by rearranging fields, sections, and related lists
    • Custom API development: Utilize Vtiger’s RESTful API to build custom integrations or develop new features
    • Extension marketplace and third-party integrations: Vtiger’s extension marketplace offers a variety of plugins and add-ons to extend the platform’s functionality
    • Open source: Free
    • Open core (VTiger One): Contact VTiger

    Vtiger CRM stands out for its unparalleled adaptability, allowing users to tailor the CRM environment to their specific needs. It offers an extensive array of customization options, from modifying fields and modules to creating personalized workflows and reports. This level of flexibility empowers businesses to align their CRM precisely with their unique processes and objectives.

    vtiger best open source crms
    VTiger’s advantages as an open source CRM inlcude its ease of use, extensive customization options, comprehensive set of sales, marketing, and support features, and seamless integration capabilities.

    If you are looking for full-customization and scalability capability, look no further. Built on the LAMP/WAMP (Linux/Windows, Apache, MySQL, and PHP) stack, Vtiger CRM enables extensive personalization. As an open source solution, Vtiger allows users to tailor the platform to their unique needs by offering custom fields and modules, layout and user interface customization, custom views and filters, and much more. 

    However, because of VTiger’s innate customization features, novice users can find the CRM overwhelming. This is a platform for the CRM veteran, and works best when businesses have developers available to update and customize the software on a regular basis. 

    Which software is right for your business?

    Advantages of open source code

    For businesses of every size, there are myriad advantages to opting for open source CRM solutions. 

    Businesses can tailor the CRM to their specific needs as they have access to the source code. This allows for more flexibility in meeting unique requirements. 

    Open source CRMs are also generally more affordable than proprietary alternatives. There are no licensing fees and users can benefit from the contributions of a large community of developers. Open source projects offer the benefit of a robust development community, resulting in a strong and reliable CRM platform. 

    Advantages of proprietary software

    While open source CRMs offer numerous benefits, there are some advantages to using proprietary CRM solutions. Each business is unique and must find what works best on an individual basis. 

    Proprietary CRM vendors can provide dedicated customer support, including technical assistance and troubleshooting. Community support is available with open source CRMs but can be slow and less efficient than assistance from established software vendors. 

    Proprietary CRMs also come with regularly scheduled updates and upgrades. Regular updates promise quick bug fixes and enhanced security — crucial elements for businesses that lack the in-house technical expertise to manage software updates. Businesses could arguably use more resources on handling updates and integrations than would be used with a monthly subscription for proprietary software. 

    Many essential features and tools are readily available with proprietary CRMs. These platforms are specifically designed to cater to individual business needs. These features can save businesses a significant amount of time in customization and configuration. 

    Looking for the latest in CRM solutions? Check out our CRM Software Buyer’s Guide.

    How we choose our top picks

    At TechnologyAdvice, we assess a wide range of factors before selecting our top choices for a given category. 

    To make our selections, we rely on our extensive research, product information, vendor websites, competitor research and first-hand experience. We then consider what makes a solution best for customer-specific needs.

    For our Top Open Source CRM list, we looked at 20 options before whittling them down to the five that cover all accounting needs for startups all the way up to enterprises.

    Featured partners

    1 Pipedrive

    Visit website

    Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. It visualizes your sales pipeline and helps to make sure important activities and conversations won’t get dropped. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and an API for those who like to “roll their own” software solutions.

    Learn more about Pipedrive

    2 HubSpot CRM

    Visit website

    HubSpot is an intuitive CRM that makes managing your sales pipeline a breeze. Everything you need to track important metrics, set up time-saving flows and automations, manage clients seamlessly, and grow your business is available in one tidy dashboard. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

    Learn more about HubSpot CRM

    3 Salesforce CRM

    Visit website

    Drive growth with Sales Cloud 360, the best-in-class sales solution that has helped power the world's best sales teams. Firms of all sizes, industries, and geographies, realize value faster with Sales Cloud 360. Increase rep productivity with data-driven selling by quickly deploying industry-specific apps and best practice processes. You also get access to 150,000+ sales organizations and a 2 million user-strong community that are passionate about sales growth.

    Learn more about Salesforce CRM

    FAQ

    What is an open source CRM? 

    Open source CRM (Customer Relationship Management) software is developed and distributed under an open source license, allowing users to access and modify the application’s source code. 

    What are the benefits of open source CRM?

    Small and medium-sized businesses can benefit greatly from open source CRM software because it is free to use and modify while offering the same functionality as expensive proprietary CRM software without the cost.

    TechnologyAdvice is able to offer our services for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better purchasing decisions, so we provide you with information for all vendors — even those that don't pay us.
    In this article...