August 24, 2023

Top Power BI Alternatives & Competitors for 2023

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Microsoft has been a dominating force in software solutions across a number of verticals for decades. But despite the robust nature of its products, they’re not always the best option for a given use case. This is true even for business intelligence (BI) and analytics software.

In our ongoing effort to help businesses choose software vendors based on how well they meet needs rather than sheer brand recognition, we’ve put together a host of articles looking at alternatives to leading solutions. 

In this article, we’ll break down some of the most compelling alternatives to Microsoft Power BI.

Top 6 Microsoft Power BI Alternatives

Tableau: Best for data visualization


  • Robust visualization features
  • Discounted user licenses for non-analysts
  • Extensive support tools


  • Creator accounts require increased technical expertise
  • Higher costs than most other options
  • Leverage Data Without Slowdowns: Tableau supports multiple connection types for a wide variety of data sources. For faster databases, set up direct connection. For slower or more bottlenecked sources, use in-memory data connections to minimize latency.
  • Top-Tier Security: Data is more valuable than ever, so it’s a bigger target than ever. Tableau provides a host of permissions and authorization controls, as well as supporting integration with third-party systems like Active Directory. 
  • First-Class Visualizations: Tableau offers one of the widest and most robust feature sets with regard to visualizing data. Trend lines, predictive analytics, customizable dashboards and reports, and even map support are among its laudable options.
  • Improved Data Queries: With the Ask data tool, Tableau enables a measure of Google-level search engine functionality for the data itself. Conduct basic searches and queries with no need for advanced command of SQL or other query languages. 
  • Mobile Functionality: Sometimes, the data needs to go where you go. That’s why Tableau can be used via mobile devices, enabling your analytics to go anywhere with you.
  • Tableau Viewer: $15/user/month, billed annually
  • Tableau Explorer: $42/user/month, billed annually
  • Tableau Creator: $70/user/month, billed annually
  • On-Prem Hosting and Embedded Analytics: Call for Quote

With expansive market reach and a very diverse client base, Tableau is the go-to analytics solution for a large number of recognizable brands. Boasting a versatile set of analytics functions and visualization options, all with more flexibility than your average drag-and-drop BI tool, it’s easy to see why so many teams trust Tableau.

When it comes to market leaders that can go toe-to-toe with Microsoft in the BI space, few would argue that Tableau can be found at the top of the list.

Tableau occupies a market position toward the higher end of the enterprise/premium spectrum. With a base cost that’s well beyond most of its competitors and a setup process that requires more extensive data and coding expertise than many of its peers, it’s not for teams looking for the cheapest or most basic solutions. 

That said, Tableau can provide a significant boost to teams already equipped to make the most of its analytics and visualization suite. With a little setup and a little training, the tool can cover a broad range of use cases and implementations.

Domo: Best for large data sets


  • Easily handles large data sets
  • Advanced data insights and predictive analytics
  • Plentiful visualization options


  • No publicly available pricing information
  • Some reviews report lackluster customer service
  • Lacks options for reduced-access users
  • Data Integration and Ingestion: With over 1,000 pre-built cloud connectors and a powerful system capable of processing massive data sets without issue, Domo is among the best equipped to help brands put their data to work in minimal time.
  • Real-Time Analytics: Domo’s platform makes it easy to stay up-to-date and even forecast with confidence. In addition to standard analytics and reporting, the tool enables predictive insights, allowing teams to look to the future and plan accordingly.
  • Custom App Creation: With convenient API and SDK tools, Domo can be used to power custom apps and automated workflows, reducing labor requirements and speeding time-to-value.
  • Secure Anywhere Operations: Domo empowers teams to work from anywhere, embed their analytics wherever necessary, and maintain permissions and access controls throughout.
  • Free trial available
  • Call for quote; no listed pricing on website

Domo offers perhaps the best functionality for those with high volumes of data to process. While it doesn’t offer much in the way of data cleaning and scrubbing, few solutions can ingest large data sets as quickly as Domo can. And with the demand for data only growing over time, the value of rapidly moving from data-aware to data-driven can’t be overstated.

Domo is a SaaS startup that has quickly made a name for itself as a major player in the industry. With some of the most convenient data warehousing and ingestion in the market, support for MySQL and Postgres ETL, and extensive visualization options, it’s a tool set that has proven attractive for brands across numerous markets and use cases.

Yellowfin: Best for embedded analytics


  • Extensive API support
  • Low-code UI
  • AI-generated insights


  • Resource demands increase with every update
  • No publicly listed pricing
  • Automated Monitoring and Data Discovery: Where many BI tools fall short is in the prep work; data is only useful if it’s clean and accurate. Yellowfin helps minimize the time and labor required to aggregate, clean, and standardize data, so you can make the most of it faster.
  • White Label Support: Many organizations need analytics functions not just for their system but also for systems that depend on them. Yellowfin empowers teams to rebrand and embed analytics tools.
  • Meta-Data Modeling: With a comprehensive modeling layer, Yellowfin enables meta-data analytics. Dig deeper into your data and how your organization generates and uses data than ever before.
  • Guided NLQ: Yellowfin’s natural language query feature, Guided NLQ, makes it easier for less technical staff to access necessary information without having to pick up a SQL textbook.
  • Free trial available
  • Call for quote; no listed pricing on website

Yellowfin distinguishes itself in two ways: with its natural language query feature—helping users more easily query the database and pull the information they need—and with its full support of white-labeled analytics embedding. For brands that are looking to offer user-friendly data analytics with AI insights, Yellowfin is a solid choice.

Yellowfin has been on the market for quite some time. With a history in BI SaaS that stretches all the way back to 2004, it’s had plenty of time to carve out room for its offering in the space. Built as a bridge between back-end expertise and front-end user convenience, Yellowfin offers a number of quality-of-life improvements over many of its peers when it comes to ease of use and UI user-friendliness.

 Add to that full white-label support, and it’s the go-to tool for brands that need embedded analytics

Zoho Analytics: Best for non-analysts


  • Full integration with other Zoho solutions
  • More affordable than many competitors
  • Convenient and intuitive UI


  • Subscription tiers strictly limit features like data rows, user licenses, etc.
  • Most useful for full Zoho One users
  • Data Preparation and Integration: Zoho helps teams use their data not just by pulling from their data sources but also by making standardization easier to achieve. Data integrity is a constant concern for analytics, so the tool has automated solutions to make it easier to clean data before running the numbers.
  • Zoho App Family Integration: While Zoho Analytics can be used as a standalone product, it also has full integration and interoperability across the whole family of Zoho apps, so users can maximize the value of their subscription.
  • Collaborative Analytics: As a remote-first brand, Zoho has built all of its apps to support distributed workforces. With Zoho Analytics, the software is designed to facilitate asynchronous collaboration, real-time updates, and other critical features.
  • Host How You Need to Host: Zoho can be hosted on-prem or in the cloud, and cloud users can leverage the free version to determine if the tool will meet their needs.

Cloud Hosting

  • Basic: $24/month billed annually (or $30/month if billed monthly)
  • Standard: $48/month billed annually (or $60/month if billed monthly)
  • Premium: $115/month billed annually (or $145/month if billed monthly)
  • Enterprise: $455/month billed annually (or $575/month if billed monthly)

On-Prem Hosting

  • Personal: Free forever, on local servers, AWS, Azure, and Docker
  • Professional:
    • Local Server: $30/user/month billed annually, 5 user minimum
    • AWS: $0.25/hr + AWS usage fee, 5 user minimum
    • Azure: $0.40/hr + Azure Infrastructure Fee, 5 user minimum
    • Docker: $30/user/month billed annually, 5 user minimum

For those looking to get started with business intelligence, especially small teams (or even solopreneurs), Zoho is a solid bet. With an interface that requires minimal technical or data expertise to use and a robust help center, it’s perfect for inexperienced analytics users or users in a distributed work environment.

Zoho is, in many ways, the closest to Microsoft of all the competitors on this list, at least in terms of its full range of offerings. Just as Microsoft has Office 365, Zoho has Zoho One, a complete suite of business productivity tools and services. From a CRM platform to HR software and even IT management, Zoho provides quite the buffet of critical business support options.

In particular, its BI software is no slouch. Especially for professionals whose expertise lies elsewhere, Zoho Analytics offers a way for them to leverage the power of data without being data analysts or software developers themselves. Easy to learn, easy to use, and easy to get help when you need it, Zoho is a frontrunner for anyone looking to get started with BI.

Sisense: Best for end-to-end BI


  • End-to-end BI functionality (from ETL to advanced insights)
  • Plentiful customization options for dashboards
  • Capable of handling large, complex data sets from disparate sources


  • Visualization functions are robust, but less robust than others on this list
  • Interface is less intuitive, with steeper learning curve
  • Unrivaled Data Sourcing: ElastiCube technology enables robust ETL and ingestion of massive data sets from disparate and siloed sources, so you can create a single source of truth for your organization.
  • Git Integration: As a platform designed around technical users, Sisense has extensive integration with the tools that developers use the most, making it easier to customize as needed for a given use case.
  • Advanced Analytics: Sisense offers AI- and ML-powered advanced analytics, including anomaly detection and predictive modeling.
  • Democratized Data: Sisense supports embedded analytics and white labeling, so brands can offer data-driven functionality to those that do business with them.
  • Call for quote: no listed pricing or free trial

Sisense is the tool of choice for teams with plenty of data experience and technical expertise. When what you’re looking for is a force multiplier to get the most out of a capable, knowledgeable team, Sisense can enable analytics unrestricted by more restrictive UIs. And with its capabilities for ingesting massive data sets and advanced prediction models, there’s a lot to leverage for such teams.

Sisense is the tech expert’s BI. Rather than prioritizing end-user convenience, Sisense puts customizability and power front and center. From ETL to predictive analytics, Sisense offers the whole BI package to those who can implement it properly. 

This trade-off means that making the most of the solution takes a fair amount of skill and familiarity with software and data, but the investment is well worth it. Despite having slightly shallower visualization options than some competitors, it’s a tool that brings the best of machine learning and data science to the table.

Qlik Sense: Best for mobile users


  • Relatively affordable, especially for basic users and smaller teams
  • Options for cloud, on-prem, and hybrid hosting
  • Easily create custom applications and dashboards, even without extensive technical background


  • Sometimes struggles with larger data sets
  • May be cost-prohibitive for larger teams
  • Add-ons cost extra
  • Conversational Queries: Qlik Sense prioritizes ease-of-use, even for less technical professionals, by enabling conversational queries and searches.
  • Mobile-First Functionality: With strong mobile feature sets and 24/7 live support, users can make the most of their data wherever they are, whenever they need it.
  • Predictive Analytics: Don’t just look to the past; prepare for what’s ahead. Qlik Sense makes it simple with predictive analytics functionality.
  • User-Friendly Interface: Qlik Sense is intuitive and simple to use across multiple skill levels, making it just as useful for experts as it is for non-technical staff.
  • Free Trial
  • Business: $30/month/user, billed annually
  • Enterprise SaaS: Call for quote

Qlik Sense brings to the table many of the same value propositions as its competitors on this list: convenience, robust functionality, customization, etc. Where it pulls away from the pack is how it prioritizes mobile functionality and provides full technical support. For teams that need access from everywhere and want to talk to a human being when things go wrong, Qlik Sense is a strong choice.

Bridging the gap between solutions that prioritize the back end and those that prioritize the front end, Qlik Sense offers a little bit of everything. It’s flexible enough to appeal to those with stronger tech expertise while being intuitive enough to be useful for those who lack it. 

What’s more, Qlik Sense has put anywhere operations at the core of their service, enabling access and usability from nearly anywhere with an internet connection. If teams need to stay connected across time zones and during travel, Qlik Sense should be on their shortlist of BI solution options.

When to use Microsoft Power BI

Despite the rich offerings of its peers on the market, Microsoft Power BI is still worth considering under certain circumstances. First and foremost, if your organization already relies on the Microsoft family of tools, Power BI makes sense as a solution, if for no other reasons than compatibility and integration.

Similarly, those running on Azure will find it easy to implement and deploy Power BI in Microsoft’s own environment.

Finally, if security is a major concern, Power BI is worth considering. Microsoft has built much of its reputation on security, stability, and reliability for business users. Its tools include extensive features and options for controlling access and permissions and make the work of managing even a distributed team with both business-owned and personal endpoints much easier.

When not to use Microsoft Power BI

Still, Microsoft Power BI has some odd limitations. For one, the interface is somewhat dated in looks, feel, and functionality. What’s more, it can require some time and technical skill to deploy, especially when implementing outside of a Microsoft-centric environment. Finally, despite its less intuitive interface, Power BI is not as powerful for advanced users as some of the other options on this list. 

Ultimately, which product you choose will come down to particulars in the use case and budget limitations. Hopefully, this list has offered some clarity on the matter and made the search a little easier. 

Choosing the right alternative to Microsoft Power BI

Choosing the right business intelligence software for your business is a major decision. Whether the reason is cost or your particular needs, it pays to do your research on the front end. For a more thorough analysis, check out our Business Intelligence Software Buyer’s Guide.

Featured Partners

1 Wyn Enterprise

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Wyn Enterprise is a scalable embedded business intelligence platform without hidden costs. It provides BI reporting, interactive dashboards, alerts and notifications, localization, multitenancy, & white-labeling in any internal or commercial app. Built for self-service BI, Wyn offers limitless visual data exploration, creating a data-driven mindset for the everyday user. Wyn's scalable, server-based licensing model allows room for your business to grow without user fees or limits on data size.

Learn more about Wyn Enterprise

2 Sigma

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Sigma delivers real-time insights, interactive dashboards, and reports, so you can make data-driven decisions on the fly. With Sigma's intuitive interface, you don't need to be a data expert to dive into your data. Our user-friendly interface empowers you to explore and visualize data effortlessly, no code or SQL required.

Learn more about Sigma

How we choose our top picks

At TechnologyAdvice, we assess a wide range of factors before selecting our top choices for a given category. To make our selections, we rely on our extensive research, product information, vendor websites, competitor research, and first-hand experience. We then consider what makes a solution best for customer-specific needs. By defining business needs, we can determine the essential features organizations in various sectors require and select platforms that will cover all bases.

Reputable providers known for their ease of use and customer satisfaction are added to our compilation list for further analysis. We then evaluate each solution on the list based on the features it offers, considering the platform’s usability, integration capabilities, customization options, mobile access, and any other relevant functionalities. Price plans, hidden fees, customer reviews, and customer support are also assessed in the selection process.

TechnologyAdvice writers will often take advantage of free trials and demos to get a first-hand user experience of available software. Finally, we curate a comprehensive list based on the previously stated factors, ensuring readers have the necessary tools to make an informed decision.

Technology Advice is able to offer our services for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better purchasing decisions, so we provide you with information for all vendors — even those that don't pay us.
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