May 5, 2021
10 Marketing Dashboards for Visualizing Performance
Updated for 2021 with 4 new dashboard options. Digital marketing campaigns generate a lot of data, from high-level revenue reporting down to program and channel-specific me...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
April 22, 2021
Hubspot vs. Marketo: A Side-by-Side Comparison
This post has been updated for 2021 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly popular ...
April 21, 2021
Zoho vs. Salesforce: A CRM Software Comparison
[embed]https://www.youtube.com/watch?v=1jXBYqjDy9o&feature=youtu.be[/embed] Businesses use their CRMs to store customer data, track sales and service activities, foreca...
April 20, 2021
Trello vs. JIRA: Choosing an Agile Project Management Tool
“Agile” has become a bit of a buzzword in recent years, and thus, lost some of its gravity. But in the context of project management, agile still means something; it in...
April 17, 2021
Top 5 Security-as-a-Service Providers
This post has been updated for 2021. The widespread popularity of cloud computing has given rise to cloud security platforms and providers known as Security-as-a-service, o...
January 28, 2021
Best HR Software for Small Business 2021
This post has been updated for 2021. The HR software market is constantly changing and growing as HR departments do. According to the 2019 KMPG Digital Trends Survey, “tw...
January 25, 2021
Best SharePoint Alternatives for 2021
Microsoft SharePoint is a multifaceted solution designed to help businesses work and communicate better. In 2011, at the peak of its fame (shortly following the 2010 update...
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April 14, 2020
5 Factors to Weigh During Your ERP Software Comparison
This post has been updated for 2020. The enterprise resource planning (ERP) software market isn’t known for dramatic year-over-year growth, but it’s already a huge vert...
March 27, 2020
3 Killer Examples of Personalized B2B Marketing
This post has been updated for 2020. Personalization has long been a mainstay of B2C marketing, used by leading brands such as Amazon, Netflix, and Spotify to increase reve...
March 16, 2020
Webex vs. GoToMeeting: A Virtual Conferencing Software Comparison
This post has been updated for 2020. ...
February 20, 2020
7 of the Best Payroll Management Tools for Your Business
This post has been updated for 2020. Payroll management isn’t sexy, but it’s part of running a business. You have to pay your employees—accurately and on time. Thanks...
November 8, 2019
Box vs Dropbox: Which is Best for Your Business?
Public cloud storage gives your business the freedom to share, edit, and collaborate on work assets in real time, from any location. And if you lose a corporate device or your...
August 15, 2019
Salesforce Alternatives: Top 5 CRMs
This post has been updated with current software screenshots and information for 2019. _____ It's nearly undeniable that Salesforce is the industry leader in custom...
July 29, 2019
Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru
This post has been updated to include the latest plans and connections. Businesses in every industry are under increasing pressure to mine their data — to spot trends, pa...