Aleks Peterson
Aleks Peterson is the content manager at TechnologyAdvice.
Articles by Aleks
February 22, 2018
Hubspot vs. Marketo: A Side-by-Side Comparison
This post has been updated for 2018 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly ...
May 3, 2017
How APIs are Changing Technology Governance Models
Does the term “governance” make you cringe? Governance often brings to mind process gates, bureaucracy, and glacial progress. This is an unfortunate side effect of...
April 25, 2017
The 2017 State of Employee Satisfaction and Loyalty
Every year, it seems, the Gallup polls and business monthlies and human resource blogs sign a secret compact to lament the state of employee affairs. In a way, this becomes a...
Demand Gen Corner Ch. 2: Account-Based Marketing
The B2B world has been talking about account-based marketing (ABM) for a while now, and many of the industry’s more forward-thinking companies are already on board. ...
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March 10, 2017
7 Hubspot Alternatives for Inbound Marketing Automation
The marketing software company HubSpot has risen to veritable kingship in just over 10 years of existence. Beyond making good marketing software, many consider the company a...
March 9, 2017
Best HR Software for Small Business
The HR software market is growing fast. Vendors are turning out more solutions, and businesses are buying them. According to Deloitte’s "2017 Global Human Capital Trends"...
March 8, 2017
Demand Generation 101: Understanding the Basics
Demand is like the wind. We know it exists because we see its effects, but it’s difficult to quantify. What is the nature of demand? Where does it come from? How does a...
February 27, 2017
4 Tools for Running Your Retail Business Remotely
Running a retail business can be a challenge. The logistics, the personnel, and the marketing aspects are all critical and require constant attention. The competition is also...
February 2, 2017
Conference Preview: Rainmaker, The Sales Engagement Conference
Of all the industries that can benefit from members exchanging ideas and collaborating, sales and marketing probably have the most to gain. Professionals in the space are...
February 1, 2017
Infographic: Best Reinterpretations of the Sales & Marketing...
B2B marketers and salespeople have long relied on "the funnel" to understand how customers convert and how to structure their campaigns. ...
January 25, 2017
4 Ways to Improve Revenue Through Mobile Marketing
$100 billion. That is the amount US advertisers are expected to spend on mobile ads in 2020, according to an eMarketer report. Why are marketers spending more on mobile? Pro...
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January 6, 2017
Why Direct Marketing is Still Relevant for B2B
Thanks to the HubSpots and the Seth Godins of the world, direct marketing (also known as outbound) has lost a lot of ground to its younger, prettier, more socially responsible...