March 27, 2020
3 Killer Examples of Personalized B2B Marketing
This post has been updated for 2020. Personalization has long been a mainstay of B2C marketing, used by leading brands such as Amazon, Netflix, and Spotify to increase reve...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
March 16, 2020
WebEx vs. GoToMeeting: A Virtual Conferencing Software Comparison
This post has been updated for 2020. ...
February 20, 2020
7 of the Best Payroll Management Tools for Your Business
This post has been updated for 2020. Payroll management isn’t sexy, but it’s part of running a business. You have to pay your employees—accurately and on time. Thanks...
February 5, 2020
Hubspot vs. Marketo: A Side-by-Side Comparison
This post has been updated for 2020 Despite their relative ubiquity these days, marketing automation tools are a recent software phenomenon that weren’t terribly popular ...
December 17, 2019
Top 5 Security-as-a-Service Providers
This post has been updated for 2019. The widespread popularity of cloud computing has given rise to cloud security platforms and providers known as Security-as-a-service, o...
December 4, 2019
6 SharePoint Alternatives to Put on Your Shortlist
Microsoft SharePoint is a multifaceted solution designed to help businesses work and communicate better. In 2011, at the peak of its fame (shortly following the 2010 update...
November 8, 2019
Box vs Dropbox: Which is Best for Your Business?
Public cloud storage gives your business the freedom to share, edit, and collaborate on work assets in real time, from any location. And if you lose a corporate device or your...
August 15, 2019
Salesforce Alternatives: Top 5 CRMs
This post has been updated with current software screenshots and information for 2019. _____ It's nearly undeniable that Salesforce is the industry leader in custom...
July 29, 2019
Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru
This post has been updated to include the latest plans and connections. Businesses in every industry are under increasing pressure to mine their data — to spot trends, pa...
May 21, 2019
Zoho vs. Salesforce: A CRM Software Comparison
[embed]https://www.youtube.com/watch?v=1jXBYqjDy9o&feature=youtu.be[/embed] Businesses use their CRMs to store customer data, track sales and service activities, foreca...
May 20, 2019
Domo vs. Tableau: Choosing the Right Business Intelligence Solution
Updated to reflect 2019 versions of Domo vs. Tableau The difference between “big data” and useful data is having the right tools to analyze data. In an era when almost ...
Trello vs. JIRA: Choosing an Agile Project Management Tool
“Agile” has become a bit of a buzzword in recent years, and thus, lost some of its gravity. But in the context of project management, agile still means something; it in...
May 6, 2019
A (Short) Guide to B2B Content Syndication
In response to cries across the market that longer blog content gets more organic attention, 74 percent of the most successful B2B content marketers have increased their use...
May 2, 2019
Microsoft Dynamics 365 vs. Salesforce
This content has been updated for 2019 Coke vs. Pepsi, Edison vs. Tesla, sperm whales vs. giant squids . . . the world is full of famous rivalries that divide conversations...
April 26, 2019
Defining Qualified Leads: What Marketing and Sales Need to Agree On
In the old days, a “lead” meant you’d caught wind of a good business opportunity — someone who had money to spend and was looking for a product like yours. A lead ...