Aleks Peterson

Project management software is a necessity for organizations of all sizes. Widespread adoption across businesses in every industry is driving user demand for new features and capabilities that match specific organizational needs. Every user and team is different, but platforms that try to address every need for every user become bloated. Smart vendors will try to make their […]

Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challenges facing B2B sales teams What’s changed with the “modern buyer” Ways salespeople can temper automation with a personal, human approach How sales reps use email analytics to close […]

Over the past decade, enterprise IT environments have grown more complicated by several orders of magnitude. Thanks to the cloud/mobile revolution and the resulting wave of commercial and proprietary business apps, the days of simple closet servers are gone. According to Gartner, the average firm makes 10,000 changes to its IT environment every year. To […]

A 2015 study by WorkplaceTrends found that only 52 percent of companies conduct annual performance reviews. Other studies suggest that 45 percent of HR professionals don’t believe in the effectiveness of these reviews. They don’t think they’re an accurate way to appraise an employee’s performance. So are performance reviews a waste of time? Of course […]

Human resources software is anything but immune to this decade’s surge of cloud and mobile innovation and the software-as-a-service revolution. Modern solutions are more affordable, easier to install, and require very little maintenance, which means many companies are ditching their legacy systems for sleeker, faster options. Others are considering a purchase for the first time. […]

It’s nothing new to say that healthcare has lagged behind other industries when it comes to technology. It took government incentives to get physicians to widely adopt electronic health records (EHR), and it looks like it will take incentives and penalties to drive interoperability. This is because both interoperability and integration are huge challenges for […]

Over the past several years, thousands of companies have adopted cloud-based messaging platforms to improve team collaboration and replace or supplement email. These platforms, in their many flavors, are designed to reduce extraneous meetings, give teams quicker access to information and assets, and streamline communication. ALSO READ: 5 Jira Alternatives for Your Dev Team If […]

This article is a guest contribution from Shawn Goldsmith, founder of Markarie, a sales and marketing consulting firm that specializes in demand generation, lead generation, and social selling solutions. Before Markarie, Shawn served as a demand gen manager at Bonitasoft and a social selling strategist at Oracle. On a typical Monday, your sales team returns […]

We’ve come a long way from copper landlines and fax machines. Modern communication tools give businesses the ability to engage with customers and collaborate between teams across multiple channels from virtually any location. Voice over internet protocol (VoIP) platforms and all of their accoutrements might not be as sexy as, say, marketing analytics, but they’re […]

It feels silly to talk about anything “digital” as though it were a new thing . . . as though every business in the world hasn’t already digitized and automated all of its workflows and assets. But if that’s true, why is digital transaction management (DTM) suddenly a topic of interest and, as it seems, […]

Any good company knows that selling is only half the journey. If you want to keep customers happy (and loyal, and profitable), you need to help them solve problems, which means teaching them how to use your product and ensuring your product functions as it should. Help desk software is designed to make this job easier […]

Salesforce Sales Cloud could be viewed as the Cadillac of customer relationship management (CRM) software. Last year, the company took in over $3.6 billion in subscription and report revenue, thanks in large part to contracts with companies such as GE Aviation, Time Warner Cable, and the American Red Cross. But there are still many […]