Aleks Peterson

Key takeaways Think of the contract as a roadmap for your relationship with the software provider, with detailed directions for how it will be installed and operated throughout its entire journey at your company.Too many CRM shoppers think of contracts as boilerplate legal agreements, and instead of carefully combing through them and safeguarding their organization’s […]

Shadow IT is exactly what it sounds like: workplace technology that hides in the darkness — unseen, unapproved, and possibly dangerous. Sometimes referred to as “stealth IT” or “rogue IT,” shadow IT encompasses any systems and solutions that fall outside of organizational consent or standards for compliance. The growth of cloud-based software, along with the […]

Larger corporations have been practicing customer relationship management (CRM) for years by using databases and CRM software in their service departments. Small retailers, on the other hand, often hesitate to license a separate, stand-alone system for relationship management in addition to the point-of-sale (POS) and inventory systems they already pay for. They see CRM as […]

Geolocation (essentially pinpointing an item or person’s location) is still a new technology, but it’s already shaping the marketplace in far-reaching ways. Foursquare, one prominent app that relies on geolocation, now has over 45 million mobile users, and Twitter has recently added location options, including the ability to search tweets by location. Marketers are experimenting […]

With the deadline for incentive payouts under the HITECH Act (Health Information Technology for Economic and Clinical Health) only a couple years around the corner, small practices are flocking to electronic health record (EHR) systems in hopes of earning Meaningful Use incentives and avoiding future penalties. In this transition, some providers have found themselves locked […]

Maybe you’ve heard the news about gamification — how it’s spreading like wildfire among thought leaders and developers, how it turns the mundane into the engaging, or how it’s reshaping many aspects of the way people do business in the twenty-first century. Prominent companies such as Nike, T-Mobile, MLB, Ford, and eBay have already launched […]