December 19, 2016
3 of the Most Important Applicant Tracking Automations
When applicant tracking systems (ATS) first came on the scene, they were heralded as a blessing to the human resources industry. ...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
December 2, 2016
5 Key Integrations for Manufacturing ERP Software
In the ‘50s, when you bought a car, there were maybe three things to consider: Do you want the anemic, six-cylinder engine that offers fuel economy, or do you want the ...
November 22, 2016
Content Syndication Through Telemarketing vs. Email Marketing
When your sales and marketing programs have scaled to the extent that you need to maintain a large, consistent volume of leads, outsourced lead gen is the next logical move. ...
November 15, 2016
How Marketing Can (and Should) Improve the Customer Experience
B2B professionals talk a lot about “customer experience” these days, but few are willing to define it, and fewer are willing to take responsibility for its success. ...
November 3, 2016
The Lead Generation Technology Stack
Conceptually, lead generation is simple: attract prospects, offer something of value, and capture contact information. Of course, if you’re a demand gen marketer, you kn...
November 2, 2016
Setting a Budget for B2B Marketing Services
In our last article on outsourced marketing, we talked about strategies and channels where B2B companies can benefit from outside services. That’s the first step —...
October 27, 2016
15 of the Scariest Security Threats, According to Stock Photos
Halloween is only four days away, and the interwebs are bristling with thematic content. Never ones to pass up a relevant opportunity, we thought it’d be a good time to talk...
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October 11, 2016
VMware vs. VirtualBox: Which is Better for Desktop Virtualization?
In the modern IT environment, desktop virtualization can be extremely useful. The ability to run multiple, simultaneous operating systems as VMs from a single device means you...
October 6, 2016
Demystifying Predictive Lead Scoring
Marketers love to predict things. Heck, people do. ...
September 27, 2016
Sales is a Transference of Belief
Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challeng...
September 22, 2016
Top 4 Purchase Order Software Solutions, By Category
During college, I worked in the stockroom of a national retail chain, so I know from experience what a pain in the ass procurement can be, especially when you don’t have the...
September 21, 2016
5 Common Challenges of Field Service Management
Field service management is a serious challenge that involves multiple levels of coordination. In addition to the mechanical and administrative aspects of field service...
September 20, 2016
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs,...
September 1, 2016
Sales Enablement Isn’t a Buzzword — It’s Your Job
A lot of people in the B2B world are talking about “sales enablement” these days. Run a Google search, and you’ll get almost two million results. The conversation has...
August 24, 2016
DocuSign vs. EchoSign: Which is Better for Signing Stuff?
E-signature software is pretty straightforward. You use it to sign stuff, get stuff signed, and manage approval processes without the hassle of exchanging hard copies. Even so...