February 27, 2017
4 Tools for Running Your Retail Business Remotely
Running a retail business can be a challenge. The logistics, the personnel, and the marketing aspects are all critical and require constant attention. The competition is also...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
February 1, 2017
Infographic: Best Reinterpretations of the Sales & Marketing...
B2B marketers and salespeople have long relied on "the funnel" to understand how customers convert and how to structure their campaigns. ...
January 6, 2017
Why Direct Marketing is Still Relevant for B2B
Thanks to the HubSpots and the Seth Godins of the world, direct marketing (also known as outbound) has lost a lot of ground to its younger, prettier, more socially responsible...
December 19, 2016
3 of the Most Important Applicant Tracking Automations
When applicant tracking systems (ATS) first came on the scene, they were heralded as a blessing to the human resources industry....
December 2, 2016
5 Key Integrations for Manufacturing ERP Software
In the '50s, when you bought a car, there were maybe three things to consider: Do you want the anemic, six-cylinder engine that offers fuel economy, or do you want the h...
November 22, 2016
Content Syndication Through Telemarketing vs. Email Marketing
When your sales and marketing programs have scaled to the extent that you need to maintain a large, consistent volume of leads, outsourced lead gen is the next logical move. ...
November 15, 2016
How Marketing Can (and Should) Improve the Customer Experience
B2B professionals talk a lot about “customer experience” these days, but few are willing to define it, and fewer are willing to take responsibility for its success. ...
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November 3, 2016
The Lead Generation Technology Stack
Conceptually, lead generation is simple: attract prospects, offer something of value, and capture contact information. Of course, if you’re a demand gen marketer, you kn...
October 27, 2016
15 of the Scariest Security Threats, According to Stock Photos
Halloween is only four days away, and the interwebs are bristling with thematic content. Never ones to pass up a relevant opportunity, we thought it'd be a good time to talk...
October 6, 2016
Demystifying Predictive Lead Scoring
Marketers love to predict things. Heck, people do. ...
September 27, 2016
Sales is a Transference of Belief
Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challeng...
September 22, 2016
Top 4 Purchase Order Software Solutions, By Category
During college, I worked in the stockroom of a national retail chain, so I know from experience what a pain in the ass procurement can be, especially when you don’t have the...
September 21, 2016
5 Common Challenges of Field Service Management
Field service management is a serious challenge that involves multiple levels of coordination. In addition to the mechanical and administrative aspects of field service...
September 20, 2016
4 B2B Marketing Strategies That Deserve Help from an Agency
Build or buy? It’s the question of the hour for many B2B marketers. Do you build your own campaigns — your own content, creatives, landing pages, ads, drip programs,...
September 1, 2016
Sales Enablement Isn’t a Buzzword — It’s Your Job
A lot of people in the B2B world are talking about “sales enablement” these days. Run a Google search, and you’ll get almost two million results. The conversation has...