February 4, 2021

Domo vs Tableau: Features & Pricing

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The difference between “big data” and useful data is having the right tools to analyze it. In an era when almost every department is flooded with information about clients, prospects, processes, and operations, effective data analysis can easily become a source of competitive advantage.

Business intelligence (BI) software aids this process by pulling data from your various client-facing and back-end systems and providing visualization and analysis tools. By transforming your raw data into intelligible reports, dashboards, and illustrations, you can gain quicker insights, make better decisions about your business, and move toward positive revenue goals faster.

If you’re shopping for a business intelligence solution, you’ve probably come across Domo and Tableau — two of the most prominent vendors in the space. Both offer powerful BI solutions that process data from numerous sources for any job role, but they don’t offer the same utility and value in every area.

Domo and Tableau are popular brands, but they’re not the right BI tool for every company. Use our BI Product Selection Tool to get a short list of business intelligence software recommendations with the features and benefits your company needs.


To help you decide between Domo vs. Tableau, we’ll compare the two systems based on pricing, dashboards, reporting capabilities, and data integrations. Let’s take a look.

Also read: Tableau vs. Spotfire: Business Intelligence for the Non-IT Guru

Domo vs. Tableau: systems and pricing

In many cases, the way a product is packaged and priced will determine whether it’s a good fit for your business. This is especially true with business intelligence apps. It’s also one of the biggest points of differentiation between Tableau and Domo.

Beyond their free trial, Domo offers pricing based on numbers of users and data refresh rates. Its pricing is subscription based and offers over 1,000 data connectors and support for 250 million rows of data. In 2018, Domo offered three pricing tiers, however, they no longer publicly display pricing information.

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Tableau, on the other hand, divides its product tiers by implementation and user needs. First, decide whether you’d like to host Tableau on-premise, in the public cloud, or have Tableau host your server. Then decide how many of each user type you need:

  • Creator: data analyst user role, will load and standardize data. Every account needs at least one Creator
  • Explorer: general business user role, can make and edit visualizations. A minimum of 5 explorers are required.
  • Viewer: can view and interact with visualizations Explorers and Creators have made. A minimum of 100 viewers are required

Tableau’s pricing differs between users of on-premise/public cloud and Tableau hosted, and it bills annually.

As is usually the case, your best value option will depend on your number of users and implementation plans.

[get-pricing category=”CRM” cta=”Get Pricing” width=”200px” url=”tableau-reviews”][/get-pricing]

Domo vs. Tableau: dashboards

The ability to create custom dashboards is arguably one of the most important features in any business intelligence solution. Dashboards give you the ability to organize data sources, reports, and custom objects in a central location that (ideally) stays updated in real time.

Tableau doesn’t disappoint here. Users can easily create interactive dashboards using custom filters and drag-and-drop functionality. Dashboards can be shared internally through Tableau Online or Server or embedded into your own wikis, corporate portals, or web pages via API connection. Embedded Analytics does cost extra, but for those who consistently distribute BI data across their organization, it’s well worth the cost. Dashboard options are only limited by your creativity and the types of data you upload to Tableau.

To give you a better idea of Tableau’s interface, here’s an example of a dashboard that details customer data:

Domo, at its core, is a cloud-based dashboarding tool. When they say their platform “creates a truly digitally connected organization,” they mean it can provide insight and visibility into all of your data sources. Any sources that do not have a native connection can be accessed via API or through the Domo Workbench Connector, which allows you to bring data into Domo via a CSV file.

Domo dashboards are up to par with Tableau in terms of user experience and visualizations. They offer a number of different pre-built pages that can self-assemble based on data inputs (e.g. Finance, HR, Marketing, Sales, Retail), or you can drag and drop to build custom visualizations with the Card Builder tool.


Also read: 16 Tableau Alternatives For Visualizing And Analyzing Data

Domo vs. Tableau: reporting and analytics capabilities

One of the major selling points of both platforms is that they make enterprise-class analytics accessible to the common line-of-business user. That means companies can process and understand their data without going through the IT department.

Ignorance is bliss, but if you’re signing a year-long contract, you should at least have a basic idea of what’s under the hood.

Tableau connects to your servers, databases, and web tools to gather data from across your enterprise. Their analytics features cover data discovery, data visualization, geocoding, survey analysis, time-series analysis, social analytics, and more. It integrates with R statistical programming language and provides mobile BI access with touch-optimized features for tablets.

Tableau’s unique data preparation feature lets your data analysts connect to “messy” spreadsheets and fix/configure data while you sync. Pivot cross-tab data back into normalized columns, remove extraneous titles, text, and images, reconcile metadata fields, all as you build out your data.

Domo gives companies the ability to analyze and cleanse their data, no matter the source. It simplifies ETL processing (extract, transform, load), so you can find the value in your data, even without formal SQL training. The DataFusion feature also lets you merge data from multiple sources.


Domo vs. Tableau: data connectors

Business intelligence applications are only useful insomuch as they integrate with outside data sources like business systems (CRM, marketing automation, FSM, supply chain), servers, and databases.

Tableau and Domo provide a set of native data connectors, which means they can seamlessly pull data from those sources without custom configuration or coding. An advantage in this area can make a BI platform vastly more usable.

Tableau offers native connectors for hundreds of different sources.


Domo boasts over 1,000 pre-build connectors in their connector library. They also have a proprietary app store with pre-built solutions for different roles and industries, which could make a big difference if you’re looking for a flexible solution.

Domo can connect to nearly any data source, virtual or physical, but it does all of its processing in the cloud. That will certainly reduce the load on your own servers, but it may mean slower speeds in some scenarios.


Keep in mind, any databases or applications not listed on the company site will presumably require API integration and/or middleware to sync.

Domo vs. Tableau: making your final decision

Both platforms can help businesses mine and visualize data and make better decisions across departments. Both offer broad horizontal integration and the ability to scale as your business grows. They both even have mobile apps.

The biggest differences center around implementation and pricing. If you’re looking for a strictly cloud-based app to build attractive dashboards and share access among the whole team, Domo may be the better choice. If you work in a hybrid environment and would like to provide desktop access to a few power users, consider Tableau.

And don’t forget, Tableau and Domo aren’t the only BI solutions on the market. Use our Product Selection Tool for Business Intelligence for BI software, or click on the image below to get started with a customized list of software recommendations based on your needs.


Top Business Intelligence Software Recommendations

1 Yellowfin

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Yellowfin is an embedded analytics and BI platform that combines action based dashboards, AI-powered insight, and data storytelling. Connect to all of your data sources in real-time. Robust data governance features ensure compliance. Our flexible pricing model is simple, predictable and scalable. Easily configure Yellowfin to allow multiple tenants within a single environment. Bring your data to life with beautiful, interactive visualizations that improve decision-making.

Learn more about Yellowfin

2 Salesforce Data Cloud

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Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work. Connect your data with an AI CRM to empower teams to act on relevant data and insights from your existing Salesforce processes and applications.

Learn more about Salesforce Data Cloud

3 Zoho Analytics

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Finding it difficult to analyze your data which is present in various files, apps, and databases? Sweat no more. Create stunning data visualizations, and discover hidden insights, all within minutes. Visually analyze your data with cool looking reports and dashboards. Track your KPI metrics. Make your decisions based on hard data. Sign up free for Zoho Analytics.

Learn more about Zoho Analytics

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