Product Quick Facts
HubSpot marketing automation tools offer automation beyond just email. The workflows allow you to save time on repetitive marketing tasks, so you can scale your growth. Marketing automation is part of HubSpot’s fully integrated marketing platform, so you have complete context around all of your activities.
Start by automating your lead nurturing email campaigns. Deliver personalized nurturing to your prospects that creates more qualified leads for Sales. These email campaigns are easy to make, because they don’t require you to write any code; you can create beautiful, drag-and-drop emails, and choose which actions and conditions should trigger the emails.
Because workflows can be complicated, HubSpot marketing automation lets you build workflows in a visual editor so multi-stage customer experiences are easy to create. The segmentation logic is advanced, so you can ensure only the right people are enrolled in your workflows, at the right time.
Since marketing automation is more than just automating email campaigns, HubSpot marketing automation also lets you use workflows to save time. Set up webhooks, score and rotate leads, update properties, manage data, trigger notifications to Sales, and much more.
These marketing automation tools are built by HubSpot, a Cambridge, MA-based software company that offers a full platform of marketing, sales, and customer service tools, all powered by a free CRM. HubSpot customers get the backing of the inbound methodology, HubSpot support, and free resources to make their businesses grow better.
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(Last updated on 02/02/2022 by Mary Houston Coker)