Product Quick Facts
HubSpot was founded by Brian Halligan and Dharmesh Shah, and develops software-as-a-service products for over 10,000 companies in 56 different countries. The signature HubSpot platform is aimed at optimizing inbound marketing by helping promote useful and original content. HubSpot also offers free marketing advice on its regularly curated blog, which was ranked by AdAge as the 21st most influential marketing blog in 2013.
HubSpot’s inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, curate their blog, and much more. Since the software is integrated on a single platform, companies can easily automate their inbound marketing efforts to close customers. One of the key features of HubSpot’s software is its ability to integrate seamlessly with existing HubSpot accounts or individual business needs. Whether the software is used as completely separate tools or as part of an all-in-one toolset, HubSpot makes it simple to run an inbound marketing campaign, review detailed analytics, and simplify automation.
Brightfire was founded in 2003 as a development agency. As competition grew in Glasgow, Scotland and throughout the greater region, Brightfire decided to differentiate itself by using HubSpot’s automated inbound marketing. As a result, Brightfire doubled revenue within its first year and increased its revenue by an additional 70 percent the following year. Brightfire is continuing its long-term growth model thanks to HubSpot’s signature software.
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(Last updated on 01/25/2018)