January 31, 2024

HubSpot CRM vs. Salesforce: Comparisons and Integrations

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Tags: CRM

Jan. 31, 2024: Updated layout to current standards. Verified pricing and provided comprehensive scoring.

Key takeaways

  • Salesforce is renowned for its extensive features, scalability, and customizability, making it a suitable choice for large enterprises and rapidly growing businesses.
  • HubSpot is known for user-friendly all-in-one functionality, comprising CRM, marketing, sales, and service tools, ideal for businesses looking to unify these operations under a single system.
  • The selection between Salesforce and HubSpot largely hinges on your business size, growth trajectory, and requirements, underscoring the need to match your selection with your strategic goals.

An efficient Customer Relationship Management (CRM) system can be the key differentiator between business success and failure. That’s where platforms like Salesforce and HubSpot come in. Each offers a unique set of features tailored for different business needs, but which one is right for you? Let’s dive into a detailed comparison of the two, to help you make an informed decision.

Check out our video overview below.

HubSpot vs. Salesforce: Which is better?

HubSpot: Best for small and medium-sized businesses


  • User-friendly interface
  • Integrated CRM, marketing, sales, and service tools
  • Excellent marketing automation capabilities


  • Limited customization options compared to Salesforce
  • Less suitable for larger businesses or those with complex CRM needs

HubSpot’s design philosophy leans toward a streamlined and intuitive user interface, making it an ideal platform for businesses of every size. New users will appreciate its easy navigation and the clarity of its functions. Its integrated help features offer guidance, ensuring users can get the most from its comprehensive suite of tools.

HubSpot’s strength lies in its strong sales automation capabilities. Its easy-to-use workflow builder allows users to automate repetitive tasks and effectively manage leads. Additionally, the sequences feature enables users to automate follow-up emails, freeing up more time for personalized engagement.

HubSpot offers a fair level of customization, allowing users to tailor workflows, reports, and dashboards to their specific needs, enhancing user experience and productivity.

The platform’s scalability is a standout, supporting businesses as they grow with its comprehensive suite of tools and features that can accommodate an increase in demand.

Team and business sales goals: HubSpot CRM allows setting and tracking specific goals for teams and businesses, like deal closures and lead generation.

Task management: It offers a centralized system for managing daily tasks and responsibilities within the CRM.

Email templates and integration: HubSpot provides customizable email templates and integrates seamlessly with Gmail and Microsoft Outlook.

Personalized email sequences: Users can send tailored email sequences using personalization tokens to enhance engagement with prospects.

Forms and meeting scheduling: The platform enables easy creation of lead generation forms and a scheduling tool that syncs with personal calendars for efficient meeting planning.

Ad management and reporting: It offers features for online ad campaign management and extensive reporting capabilities to track sales metrics and performance.

Pricing: 4.8/5

General features and interface: 4.4/5

Core features: 4.5/5

Advanced features: 3.8/5

Integration and compatibility: 4.8/5

UX: 4.8/5

Who is HubSpot best for?

if you’re running a smaller business or just starting out, and you need a CRM that’s straightforward and marketing-centric, HubSpot is likely your best bet.

Its main appeal? A user-friendly interface that’s easy to navigate, making it a great fit for those new to CRM systems or with limited technical expertise. HubSpot simplifies things like email marketing and lead management directly within its platform, making these tasks more accessible for teams without specialized training. It’s particularly advantageous for businesses that heavily focus on sales and marketing, offering a variety of tools in these areas.

For SMBs, the ease of use, integration of essential marketing tools, and cost-effectiveness of HubSpot make it a more fitting choice than Salesforce. These features enable smaller businesses to manage their customer relationships effectively without the need for extensive resources or technical expertise.

HubSpot simplifies workflows with its automated creation flexibility, which is vital for SMBs with limited manpower. The platform’s intuitive visual editor for custom workflows allows for building sales and service processes without in-depth technical knowledge. Additionally, HubSpot’s lead scoring helps prioritize viable leads, crucial for SMBs focusing on efficient conversions.

The platform’s minimal and straightforward interface caters to SMBs’ needs for an easy-to-navigate CRM tool, without the extensive training Salesforce might require. HubSpot’s roots in inbound marketing mean it’s particularly strong in sales and marketing tools, aligning well with the core focus of many SMBs. In contrast, Salesforce, with its extensive customization and scalability, might offer more than what SMBs require, both in terms of functionality and cost.

Salesforce: Best for enterprises


  • Extensive suite of features
  • Advanced customization tools
  • Wide variety of integration options
  • Marketing and sales automation


  • Complex pricing structure
  • More comprehensive and complex than necessary for small businesses
  • Customization requires technical expertise

Salesforce is a powerhouse of features and functionalities, catering to a diverse range of business needs. While its robustness offers excellent versatility, new users may experience a steeper learning curve.

Salesforce’s complexity necessitates initial training for effective usage, but once mastered, it presents a comprehensive solution for managing business processes. Another highlight, Salesforce’s sales automation is powered by its AI-powered tool, Einstein. This smart feature automates routine tasks, like lead scoring and data entry, thereby enhancing productivity. Its predictive analytics provide insightful forecasts, ensuring businesses can stay ahead of their sales targets and deliver personalized customer experiences.

Marketing automation: Salesforce’s Marketing Cloud enables extensive audience reach and insights with tools for automating various marketing tasks.

Email marketing: The platform’s Email Studio offers customizable email marketing capabilities, utilizing data across departments for targeted campaigns.

Audience discovery: Salesforce Data Studio facilitates the discovery of new audience segments using second-party data for focused marketing strategies.

Contact management: It provides a detailed 360-degree view of contacts, including their communication histories and deal management.

Opportunity management: This feature includes tools for tracking and analyzing sales deals at various stages, with real-time updates and insights.

Workflows: Salesforce offers adaptable workflow features, allowing for automation in both sales and support processes using logical sequences.

Pricing: 3.5/5

General features: 4.5/5

Advanced features: 4.5/5

Integration and compatibility: 3.5/5

UX: 3.5/5

Who is Salesforce best for?

Salesforce is best suited for larger enterprises or businesses with complex CRM needs, particularly those that require a high level of customization and a comprehensive suite of features. Unlike HubSpot, which caters more to small and medium-sized businesses with its user-friendly interface and integrated marketing tools, Salesforce offers a robust, feature-rich platform that can handle a wide range of business processes and requirements.

One of Salesforce’s key strengths is its scalability, making it an ideal choice for businesses that anticipate growth and need a CRM solution that can grow with them. This scalability is supported by an extensive range of features and customization options, allowing businesses to tailor the CRM to their specific needs. Salesforce’s advanced customization capabilities are facilitated through a range of tools and options, including a powerful API and a vast array of third-party integrations available through the Salesforce AppExchange.

Another significant advantage of Salesforce is its analytics and reporting capabilities. Businesses that need to dive deep into their data to drive decision-making will find Salesforce’s analytics tools, particularly its AI-powered Einstein platform, highly beneficial. Einstein provides advanced predictive analytics and machine learning capabilities, offering insights that can help businesses optimize their operations and sales strategies.

Salesforce is also a strong contender for businesses that require comprehensive sales process management. It combines contact management with opportunity management, lead routing, and detailed activity tracking in the sales pipeline. Additionally, Salesforce offers powerful tools for marketing automation, particularly through Pardot, which is especially effective for B2B marketing.

HubSpot vs. Salesforce: A detailed comparison

Choosing the right CRM platform for your business is crucial, but it can be overwhelming given the range of features, pricing structures, and implementation needs to consider. To make your decision-making process easier, let’s compare HubSpot and Salesforce across several critical areas.



Plan Price per month CRM Features Marketing Automation Reporting Email Marketing Customer Support
Starter $50 Basic Limited Basic Limited Email only
Professional $800 Advanced Included Advanced Included Email and Chat
Enterprise $3,200 Advanced Included Advanced Included Priority Support

These prices apply when billed annually, and the costs can change if you opt for monthly billing. HubSpot also offers a range of add-on services, including additional contacts, transactional emails, more reporting dashboards, phone support, and onboarding and training services.


Like HubSpot, Salesforce also uses a tiered pricing model:

Plan Price per month CRM Features Additional Services
Essentials Depends on specific requirements Basic – Suitable for small businesses Access to Salesforce mobile app customization, developer sandboxes, 24/7 support, configuration services, and more
Professional Depends on specific requirements Complete – Good for any size business Access to Salesforce mobile app customization, developer sandboxes, 24/7 support, configuration services, and more
Enterprise Depends on specific requirements Advanced – Suitable for large businesses needing customization Access to Salesforce mobile app customization, developer sandboxes, 24/7 support, configuration services, Premier Plus Success Plan, and more
Unlimited Depends on specific requirements Unlimited – Suitable for large enterprises with complex needs Access to Salesforce mobile app customization, developer sandboxes, 24/7 support, configuration services, Premier Plus Success Plan, and more


Prices depend on specific requirements and are for annual billing. They may change if you opt for monthly billing. Salesforce also offers a range of add-on services.

HubSpot vs. Salesforce: Setup and implementation

Setting up HubSpot: Ease and flexibility

HubSpot prides itself on its user-friendly setup and implementation. Businesses can usually start using the software right after sign-up. With a straightforward interface and ample guidance, it’s relatively easy to set up marketing campaigns, automate tasks, and train staff on how to use HubSpot’s suite of tools.

Setting up Salesforce: Customization and control

Salesforce setup is more complex than HubSpot’s, largely due to its advanced features and customizable nature. This process typically requires the help of a Salesforce consultant or a knowledgeable in-house team. However, this complexity is a small price to pay for the extensive control and customization Salesforce offers its users.

Comparison: Which is easier to implement?

If you’re looking for an easy and quick setup, HubSpot is the better choice. But if your organization needs a highly customized CRM system and can afford the resources for implementation, Salesforce would be the more suitable option.

Also read: Salesforce vs. Sage CRM

HubSpot vs. Salesforce: CRM features

Core CRM features in HubSpot

HubSpot offers a broad set of CRM features designed with user-friendliness in mind. This includes contact and lead management, email tracking, scheduling, live chat, and a universal inbox that brings all your communications into one place. Plus, it offers a free version of its CRM, which is an attractive option for small businesses or startups on a budget.

Core CRM Features in Salesforce

Salesforce provides a more comprehensive suite of CRM features designed to support large-scale operations. These include lead management, marketing automation, sales data, partner management, and more. However, accessing some of these advanced features requires purchasing higher-level plans or add-ons.

Comparative analysis: Feature-richness and functionality

While both platforms offer a robust set of CRM features, your choice here should align with your business needs. HubSpot provides a more straightforward, user-friendly approach to CRM, whereas Salesforce offers a more comprehensive feature set suitable for larger organizations with complex needs.

HubSpot vs. Salesforce: Sales automation

Sales automation capabilities of HubSpot

HubSpot excels in sales automation with its easy-to-use workflow builder, allowing users to automate repetitive tasks effectively. For example, its sequences feature allows for the automation of follow-up emails, freeing up more time for your sales team to engage in personalized interactions with leads and customers.

Sales automation capabilities of Salesforce

Salesforce’s sales automation is powered by Einstein, its AI tool. Einstein can automate tasks like data entry and lead scoring, thereby streamlining operations and enhancing productivity. Furthermore, its predictive analytics provide insightful sales forecasts, enabling businesses to stay ahead of their targets.

Comparative Analysis: Streamlining the sales process

While both HubSpot and Salesforce offer sales automation capabilities, they approach it differently. HubSpot’s user-friendly and intuitive tools make it an excellent choice for businesses looking for simplicity and ease of use. In contrast, Salesforce’s advanced AI-driven features provide a more powerful tool for businesses with larger, more complex sales processes.

Also read: HubSpot vs. Zoho CRM

HubSpot vs. Salesforce: Customization and integrations

Customization options in HubSpot

HubSpot offers basic customization options that allow you to tailor the software to your business needs. For instance, you can create custom fields, custom deal stages, and custom dashboard reports. Furthermore, HubSpot integrates seamlessly with a range of third-party applications like Gmail, Slack, and WordPress.

Customization options in Salesforce

Salesforce truly shines in its customization options. It allows businesses to customize almost everything, from fields and layouts to creating personalized workflows. Salesforce also integrates with a wide array of third-party applications, including email services, accounting software, and project management tools.

Comparison: Integrations and third-party compatibility

If your business requires a CRM platform with extensive customization options and a wide range of integrations, Salesforce is the clear winner. However, if you’re after simplicity and a tool that integrates well with everyday business tools, HubSpot might be the better choice.

HubSpot vs. Salesforce: Reporting and analytics

Reporting features in HubSpot

HubSpot offers standard reporting features that cover most businesses’ needs. This includes reporting on sales activity, sales forecasting, website activity, and individual email performance. However, for more advanced reporting, you need to upgrade to their professional or enterprise plans.

Reporting features in Salesforce

Salesforce offers advanced reporting and analytics features. This includes real-time sales analytics, trend analysis, predictive analytics, and customer segmentation. These features can provide businesses with a deeper understanding of their sales performance and customer behaviors.

Comparative analysis: Gleaning insights from data

If your business heavily relies on data analysis and requires advanced reporting features, Salesforce stands out. However, for smaller businesses that need straightforward and clear reports, HubSpot’s offerings may be more than adequate.

HubSpot vs. Salesforce: Scalability and growth

How HubSpot supports business growth

HubSpot’s all-in-one approach can grow with your business. Its easy-to-use interface and seamless integrations mean that as your business expands, you can add more users, manage more contacts, and leverage its advanced features without requiring significant changes to your operations.

How Salesforce supports business growth

Salesforce is built for scalability. Its extensive customization options and wide range of advanced features mean that it can adapt to suit any size business, from startups to multinational corporations. As your business grows, Salesforce can be configured to match your evolving needs.

Comparative analysis: Scaling with your business

Both platforms are designed to support business growth. However, Salesforce’s extensive range of features and customization options makes it more adaptable to larger businesses with complex needs, while HubSpot’s simplicity and ease of use make it a good choice for smaller businesses expecting steady growth.

HubSpot vs. Salesforce: Customer support and resources

Customer support in HubSpot

HubSpot’s customer support is highly responsive and available 24/7 via phone, email, and chat. In addition, HubSpot’s support includes access to a wide variety of resources, such as their Academy, which provides tutorials, guides, and certification courses.

Customer support in Salesforce

Salesforce provides a similar level of customer support, including 24/7 phone, email, and chat. Additionally, Salesforce has an extensive self-help portal, a large community of users to connect with, and a detailed knowledge base filled with resources to help users make the most of the platform.

Comparative Analysis: Ensuring user success

Both platforms provide a high level of customer support. Salesforce shines in the breadth of self-help resources and its active community. Still, both companies prioritize customer success, providing multiple channels to reach out for help and learn more about maximizing their platform’s potential.

HubSpot vs. Salesforce: User reviews and feedback

User experiences with HubSpot

Users of HubSpot often cite its ease of use, intuitive interface, and seamless integration with other platforms as positive attributes. However, some users mention that more complex features can be challenging to implement without prior experience or training.

User experiences with Salesforce

Salesforce users often praise its broad range of features and customization options. However, some users find the platform’s complexity and steep learning curve challenging, especially for small businesses without dedicated IT support.

Comparative analysis: What the users say

The user experience varies greatly based on the company’s size and needs. HubSpot seems to fare better with small to midsize businesses that prioritize simplicity and ease of use. On the other hand, Salesforce is often the preferred choice for larger businesses that need a wide range of features and customizability.

Key factors to consider in decision-making

Consider factors such as ease of use, setup and implementation, features, scalability, customer support, user reviews, and pricing in your decision-making process. It’s essential to match your chosen software with your strategic goals and growth trajectory.

Which is right for your business?

Deciding between HubSpot and Salesforce comes down to your specific needs, the size of your business, and your growth trajectory. If you prioritize an all-in-one, user-friendly platform with a seamless setup, HubSpot may be the better fit. However, if you’re a larger business seeking a platform with a vast array of features and customization options, Salesforce would be a suitable choice.

Both HubSpot and Salesforce are powerful platforms with their strengths. HubSpot offers an all-in-one solution with an emphasis on simplicity and user-friendliness. In contrast, Salesforce provides a more extensive, customizable solution designed to cater to larger organizations with complex needs.

For more information on the top CRMs for 2024, check out our comprehensive CRM Software Guide.

Featured partners: Customer relationship management

1 Salesforce CRM

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Drive growth with Sales Cloud 360, the best-in-class sales solution that has helped power the world's best sales teams. Firms of all sizes, industries, and geographies, realize value faster with Sales Cloud 360. Increase rep productivity with data-driven selling by quickly deploying industry-specific apps and best practice processes. You also get access to 150,000+ sales organizations and a 2 million user-strong community that are passionate about sales growth.

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2 Zoho CRM

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Fully-customizable Zoho CRM provides unified solutions for businesses of all types and sizes. Conduct your Sales & Marketing analytics to gain insights using Dashboard views and Automate your daily routines. Customize your CRM theme based on your industry needs using Canvas, Omnichannel communication for streamlined communication between teams and customers, handle customer support from within the platform to improve customer relationships. Get Started with Zoho CRM now!

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3 HubSpot CRM

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HubSpot is an intuitive CRM that makes managing your sales pipeline a breeze. Everything you need to track important metrics, set up time-saving flows and automations, manage clients seamlessly, and grow your business is available in one tidy dashboard. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

Learn more about HubSpot CRM

Aron Vaughan Avatar

About the author


HubSpot suits small to medium businesses wanting a user-friendly, all-in-one platform prioritizing inbound marketing. Salesforce is preferred by larger organizations needing customizability and advanced CRM capabilities.

HubSpot provides 24/7 support via phone, email, and chat. Salesforce offers similar options, plus access to a vast user community and a detailed knowledge base.

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