February 4, 2020
How To Increase Your Lead Conversion
Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion? It’s not simple, but it’s possible. The...
Tamara Scott
Tamara Scott is the Research and Content Manager at TechnologyAdvice. She lives and writes in Nashville, TN.
Articles by Tamara
January 30, 2020
How To Get More BOFU Leads
Everyone wants BOFU leads. Everyone wants to build that marketing funnel that works on its own and produces thousands of BANT-qualified leads a month that are just dying to...
January 21, 2020
How To Write To Your Highly Technical Cybersecurity Professional...
When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the...
January 8, 2020
ADP vs. Paychex: For Payroll and Beyond
Searching for payroll solutions can be as confusing as doing payroll itself. As you’re researching possible providers, it won’t be long before you compare ADP vs. Paychex....
January 7, 2020
Cybersecurity Trends in 2020: Artificial Intelligence
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Ransomware Cybersecurity Trends in 2020: Cloud Security ...
Cybersecurity Trends in 2020: Ransomware
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Clo...
Cybersecurity Trends in 2020: Cloud Security
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Ran...
Cybersecurity Trends in 2020: BYOD and Mobile
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Ran...
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December 24, 2019
UltiPro vs. Workday: HCM Software For Global Companies
Your global company needs a human capital management (HCM) software that combines HR management data, payroll, and talent management in a single data source. As you research,...
December 11, 2019
How To Find Decision Makers: A Guide To Navigating Titles And...
Finding decision makers can cost sales representatives hours out of every week, and this is especially true for SaaS sales teams. You have to overcome several roadblocks just...
December 10, 2019
ADP vs. Paycom: A Payroll And HCM Software Comparison
ADP and Paycom have widely different origin stories, but they’ve arrived at fairly similar offerings for human capital management and payroll solutions. ADP started out in...
November 26, 2019
Oracle Eloqua vs. Marketo: An Enterprise Marketing Automation...
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors—Eloqua was...
November 21, 2019
Dropbox vs Google Drive for Business Cloud Storage
Finding secure public cloud storage that employees love to use but still meets your business requirements doesn’t have to be difficult. Turns out, most public cloud storage...
November 20, 2019
When Highly-Targeted Marketing Turns Highly-Creepy: How to Use Data...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
November 14, 2019
Secure The Exits: How to Sell Exit Security
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...