May 26, 2020
Industry Selling on Pause? Rethink Your Targeting
Nearly every industry has been affected by COVID-19. Changing work conditions, layoffs, manufacturing delays, and disrupted supply chains mean that all companies have to get...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
April 27, 2020
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio...
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems....
April 21, 2020
Marketing In The Pandemic: A Short Guide To Being A Human
The COVID-19 pandemic has changed working lives for most of us in the marketing business. While our office location has moved into the guest bedroom or kitchen table, for m...
April 1, 2020
The Best Zoom Alternatives for Your Business
It seems everyone’s working remotely these days, and many companies have turned to Zoom video conferencing to manage the hundreds or thousands of meetings that still have to...
March 24, 2020
5 Essential Analysis Tips for Content Syndication Lead Nurture...
When you purchase content syndication leads, you get access to folks who are just forming their opinions on their next technology solution. While you could just pop these l...
March 18, 2020
4 Sales Gamification Ideas to Improve Performance
Key takeaways It's important to make your gamification sustainable, so combine short-term weekly goals with longer-term monthly, quarterly, and yearly sales goals.Gamificat...
March 3, 2020
Need To Increase Employee Retention? Train Managers As Career Coaches
Employee retention is hugely important to most firms, as unemployment dips and high-demand skills come with rising price tags. In response, companies have shifted their...
February 18, 2020
The Best LMS Options for Employee Engagement
Employee engagement is more than a number. But according to the O.C. Tanner Institute's 2020 Global Culture Report, when a company focuses on improving their employee...
February 4, 2020
How To Increase Your Lead Conversion
Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion? It’s not simple, but it’s possible. The...
January 30, 2020
How To Get More BOFU Leads
Everyone wants BOFU leads. Everyone wants to build that marketing funnel that works on its own and produces thousands of BANT-qualified leads a month that are just dying to...
January 21, 2020
How To Write To Your Highly Technical Cybersecurity Professional...
When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the...
December 11, 2019
How To Find Decision Makers: A Guide To Navigating Titles And...
Key Takeaways Scour the resources you have at hand for any clues to the corporate structure of the company.Make sure you vet your data enrichment vendor and double check yo...
November 26, 2019
Oracle Eloqua vs. Marketo: An Enterprise Marketing Automation...
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors — Eloqua was...
November 20, 2019
When Highly-Targeted Marketing Turns Highly-Creepy: How to Use Data...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
November 14, 2019
Secure The Exits: How to Sell Exit Security
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...