Tamara Scott is the Research and Content Manager at TechnologyAdvice. She lives and writes in Nashville, TN.
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors—Eloqua was...
Finding secure public cloud storage that employees love to use but still meets your business requirements doesn’t have to be difficult. Turns out, most public cloud storage...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
Sisense vs. Tableau are often compared because of their scalable, enterprise-ready business intelligence capabilities. Both of these BI giants work well for data-driven...
Everyone wants case studies. Marketing knows a case study's value because it can produce a lot of lead-ready traffic, and sales knows the assets close opportunities. But...
At TechnologyAdvice, we love software. We love testing out new tools, writing about who’s got the better workflow and UX, and figuring out how software can improve our work...
One of the hardest things for marketing teams to do is to prove their worth. B2B marketing teams don’t normally tie their actions to revenue because, while we gather...
It seems like there is a national holiday for anything and everything, but when we heard that October was National Cybersecurity Month, we actually got excited. What better...
Workday is a human capital management, finance, and corporate planning tool for medium to large enterprise companies. It has long led the cloud HCM pack, but Workday doesn’t...
Data insights have tremendous impact on business. And any edge you can find to better identify those insights should be taken at the first opportunity. Dashboards and reports...
Workday vs. Oracle for human capital management (HCM) is always going to be a difficult comparison. It wasn’t long ago that Oracle took over PeopleSoft to gain a better...
Buyers complete up to 60 percent of their purchase cycle for SaaS products before contacting the vendor. That means that most of your interested cybersecurity leads only...
Embedded analytics make apps look beautiful, but other than aesthetics, are there competitive reasons to embed analytics on your pre-existing applications or internal web...
Ready to upgrade your ETL tool? We've got the best extract, transform, and load (ETL) software for managing your BI data. The two types of ETL tools ETL tool updates evolve ...
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