October 19, 2020
Effective Performance Management: Tactics and Tools
While performance management is a concern for 79 percent of executives, a surprising number of teams just aren’t doing it well—yet. But there is hope: in the last several...
Tamara Scott
Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Articles by Tamara
October 14, 2020
7 of the Most Reliable Employment Screening Services
Recent changes in marijuana laws and federal visa compliance have lots of employers scratching their heads about their employee screening practices. But screening services...
October 13, 2020
6 Prescriptive Analytics Tools to Up Your BI Game
Industries of all kinds have begun to use prescriptive analytics tools to better understand how future conditions are affected by today’s decisions and tomorrow’s...
September 11, 2020
QuickBooks vs Quicken for Small Business
Summary: This article compares how QuickBooks and Quicken approach the major small business accounting software features you need, and ends with some tips on how to choose...
September 5, 2020
SugarCRM vs Salesforce: 2021 Review
Quick summary: Comparing SugarCRM vs. Salesforce is a good idea before settling on a CRM solution, even if you are most familiar with Salesforce already. This article ...
July 28, 2020
Templates & Best Practices for Employee Performance Reviews
This post has been updated for 2020. A couple of jobs ago, I was working for a small startup in the design and printing industry. They knew a lot about design, a lot about ...
June 18, 2020
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
June 2, 2020
Conferences Are Paused; Hit Play On…Something Else
In-person conferences are cancelled for 2020, and webinars are losing steam. Yesterday’s webinar was a break from work while still working, but today attending any sort of...
May 28, 2020
Online Community Building Is The New Hallway Track
Marketers have to go where people have conversations about their wants and needs. These conversations inform our targeting, our understanding of our customers, and our lead...
May 26, 2020
Industry Selling on Pause? Rethink Your Targeting
Nearly every industry has been affected by COVID-19. Changing work conditions, layoffs, manufacturing delays, and disrupted supply chains mean that all companies have to get...
April 30, 2020
Implement Strategic Human Resource Management with These Tactics and...
Strategic human resources planning has been around for at least 10 years, but companies still struggle to fully integrate the financial and strategic network of the...
April 27, 2020
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio...
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems....
April 21, 2020
Marketing In The Pandemic: A Short Guide To Being A Human
The COVID-19 pandemic has changed working lives for most of us in the marketing business. While our office location has moved into the guest bedroom or kitchen table, for m...
April 1, 2020
The Best Zoom Alternatives for Your Business
It seems everyone’s working remotely these days, and many companies have turned to Zoom video conferencing to manage the hundreds or thousands of meetings that still have to...
March 31, 2020
A Strategic Approach To Content Syndication Nurture Cadences
A content syndication program has the potential to give your sales team a consistent pipeline full of opportunities. But you have to nurture those leads correctly. A good...