July 1, 2020
Webinar Fraud: What It Is And How You Can Prevent It
Webinars promise two results that make marketers’ hearts go aflutter: opt-ins and proof of engagement. But while hosting webinars has never been easier, it's become...
Forrest Brown
Forrest Brown is a writer for TechnologyAdvice, where he writes about the intersection of business and technology. Originally from Atlanta, he lives in Nashville with his wife and calico cat.
Articles by Forrest
June 30, 2020
White Paper: Job Titles Won’t Help You Find Decision Makers....
It’s been a while since search engines like Google and Bing enhanced their search algorithms with machine learning. Instead of relying mostly on keywords to deliver search...
June 24, 2020
Using Hyper-Targeting To Segment For Alternative Virtual Events
As COVID-19 pushes many companies to move their events online, businesses are looking for ways to maintain event engagement and value while doing what’s best for public...
April 13, 2020
Zoom vs. Skype: Which Is Right For You?
Notice: For the most accurate and up-to-date information about the COVID-19 pandemic, visit the World Health Organization (WHO) website. If you’re fortunate enough to hav...
March 10, 2020
What Is eLearning? How eLearning Can Help Your Business
You hear it all the time: to keep your edge in a fast-paced, highly competitive world, you must become a lifelong learner. Business professors love to proclaim this axiom o...
February 20, 2020
Help! My Nurture Campaign Doesn’t Work
Some of the most common questions we hear from clients revolve around nurture campaigns. From “Why doesn’t our nurture campaign work,” to “What is a nurture campaign,...
February 11, 2020
How To Use Salesforce For Project Management
When someone says tissue, you think "Kleenex." If you scrape your knee, you ask for a Band-Aid before you think "bandage." If you’re looking for a CRM, Salesforce probably...
January 29, 2020
How To Use Tableau For Project Management
You’ve been looking at Tableau for embedded analytics and data viz, but what about project management? Sure, Tableau probably isn’t the first software system that comes to...
January 22, 2020
How To Build A Sustainable Marketing Strategy
The word “sustainable” gets tossed around a lot. Today, we mostly hear it in reference to sustainably sourced products or sustainable business practices. And while I am...
January 9, 2020
5 Of The Best Tools For Gamification In Business
According to a TalentLMS survey, 89 percent of employees say that gamification software makes them feel more productive at work. And while the reasons for productivity gains...
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January 8, 2020
Workday vs. SAP SuccessFactors
Any enterprise organization looking for a human capital management (HCM) solution should compare Workday vs. SAP SuccessFactors. These vendors are titans of the cloud-based...
December 31, 2019
NetSuite vs. Acumatica: Choosing The Right ERP Software For Your...
Buying a new ERP software is kind of like buying a house: it’s costly, it’s time-consuming, and you’ll probably live with your decision for years to come. Naturally, ERP...
December 26, 2019
The 5 Best Pre-Employment Testing Software Solutions
Pre-employment testing software can be a major time saver for recruiters. Instead of spending extra time during interviews asking candidates detailed questions about their...
December 19, 2019
ActiveCampaign vs. Mailchimp
If you’re a small or medium-sized company looking for a marketing automation and email marketing vendor, you’ll want to compare ActiveCampaign vs. Mailchimp. Chances ar...
December 17, 2019
SugarCRM vs. SuiteCRM: Choosing Between A Proprietary And Open Source...
If you’re looking for a Salesforce alternative, you should compare SugarCRM vs. SuiteCRM. Both of these CRM solutions bill themselves as Salesforce alternatives, but there...