Nicole Lazzaro is a world-renowned game designer. And if you’re thinking, what does game design have to do with a website that covers workplace software, you haven’t been paying attention.
Gamification is changing how companies build software and how consumers interact with it, not just at home, but at work as well.
To get an insider’s perspective on this revolution, we spoke with Nicole about her theories on the science of fun. Listen to our short interview then read on for more about why gamification works so well (hint: you’ll use brain power).
If you’re interested in hearing more from Nicole, check out her website, 4k2f.com. And if you need a gamification platform for your own business, check out these great options.
Trivie is a Learning as a Service platform to measure, manage, and enhance knowledge. We do this by merging brain science, AI-based reinforcement learning, and robust analytics to help employees remember what they need to know to do their jobs more effectively while giving companies powerful analytics to measure and manage their knowledge assets.
Beyond talent management, Engagedly includes functions for performance management, including 360-degree feedback, real-time feedback, goal management, and more. Engagedly offers add-on modules for team collaboration, learning management, employee surveys, and rewards. Based on HR best practices, the Engagedly approach to performance management has been shown to improve engagement at client organizations by as much as 40 percent.
Ambition makes it easy for sales leaders to draw smart insights from data, and create a culture of success on the sales floor, so that every rep can drive revenue in a measurable way. Ambition’s platform gives companies actionable data, which executives can use to make informed, strategic decisions and sales leaders can leverage to inspire long-term behavior change on their sales teams. Ambition enables increased productivity, enhanced performance — and measurable, meaningful revenue growth.
EngageBay is an integrated marketing, sales, and service automation platform with a built-in CRM and live chat functionality. Their marketing automation software is designed to save time while allowing users to nurture their audience and automate routine and manual tasks. The CRM & Sales Bay lets companies organize all email contacts as well as track deals and sales pipeline in one place. The unified platform is intended to help businesses convert customers, scale, and grow.
Compass is a sales incentive management software that lets you manage and automate sales incentive programs, from launching incentive plans to calculating and disbursing incentives. It enables businesses to motivate sales reps with real-time visibility into performance, commission information, and on-time payouts.
Xoxoday Compass is the most user-friendly gamification software to accelerate sales engines.
SalesScreen is a sales performance management tool that combines the fun of gamification with the transparency of data visualization, allowing managers to drive performance in a fun and engaging way. The SalesScreen software helps organizations around the world to track progress on KPIs and surpass sales goals. As a result, sales teams experience stronger sales culture, lower turnover, better awareness of goals, and increased activity on the metrics that drive revenue growth and success.
LevelEleven uses gamification to increase employee motivation and productivity through social contests. Their Compete platform appeals to brands that rely heavily on sales and service teams to generate revenue. With LevelEleven, companies can launch team-wide contests, reward top performers, and increase performance. LevelEleven specializes in helping brands identify the driving principles behind productivity, and then apply this knowledge to sales and service teams.
Businesses can automate rewards and enhance customer experience while engaging and encouraging customers to make repeat purchases from your brand.
Xoxoday Plum is a Rewards, Incentives, Benefits & Payouts Infrastructure for Businesses. Xoxoday’s technology enables companies to reward employees, customers, and sales & channel partners.
What chemical makes you happy?
There are four major chemicals in the brain that influence our happiness (DOSE):
As Nicole explains, each plays a different role in happiness. And guess what? They are all triggered by gamified experiences. Let’s dig a little deeper.
Dopamine is what we normally think of as the happiness drug. However, that’s a big misconception. Dopamine is actually involved more with anticipation than the actual “happiness” feeling. Nicole describes it as a striving emotion.
Oxytocin is the neurochemical that has allowed us to become social creatures. It makes us feel empathy which helps us feel close and bonded to others when it’s released.
If you’re in a good mood, you’ve got serotonin to thank. And if you’re in a bad mood, you’ve got serotonin to blame. It’s a regulator. Interestingly, Nicole explains, 80 percent of serotonin exists in the gut, and is governed by your state of hunger (yes, this is why you’re hangry).
Endorphins are responsible for masking pain or discomfort, which explains their association with the “fight or flight” response. When it comes to designing happiness, endorphins help you “power through.” Nicole, for example, is an avid runner. Endorphins allow her to push farther and harder as she works towards distance goals.
Together these chemicals create desirable brain states (and keep people coming back).
Experiences that release the DOSE neurochemicals make us happy, which makes us want more of the same. Does a desire to return to the same experience sound like a desire you probably have for your customers? Yes, it certainly does: customer loyalty. Gamified user experiences created with neuroscience in mind keep consumers coming back for more.
Whether those experiences are created to keep employees returning to your LMS for more gamified training, or to keep readers revisiting your site for more gamified content, this scientifically-backed approach works. It’s the reason gamification is expected to grow to a $5.5 billion industry by the end of 2018, and the reason you should be thinking about how to include gamified experiences into your technology.
- There are four primary chemicals in the brain that effect happiness: dopamine, oxytocin, serotonin, and endorphins
- By designing gamified experiences that activate these chemicals, you can increase your users’ happiness and loyalty
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Listen to more episodes of the TechnologyAdvice podcast on SoundCloud and iTunes, or follow us on Twitter, @Technology_Adv. If you are in the market for gamification software, we can help. Use our nifty Gamification Software Product Selection Tool to find the gamification software to best fit your needs.