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Centrical (formerly GamEffective)

Next-gen employee engagement and performance platform
our rating 4.5 out of 5 Stars

Centrical (formerly GamEffective)Product Overview

  1. About Centrical
  2. Pros of Centrical
  3. Cons of Centrical
  4. Breakdown of core features

Centrical product overview

Centrical is an employee-centric engagement and performance platform that holistically navigates employees to success. Using actionable KPIs, deep gamification, personalized microlearning, collaboration tools, and augmented coaching, the platform puts the employee at the center of business success.

Centrical empowers companies to improve employee engagement and business results. It supports managers in enabling their team members to be more successful with AI-powered, closed-loop coaching. It triggers personalized activities impacting individual employee performance and real-time performance visibility, resulting in better coaches and better-performing employees. Centrical ensures employees stay engaged, focused, trained, and coordinated when transitioning to work from home or dealing with unforeseen circumstances.

Pros of Centrical

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  • Its AI-powered, closed-loop coaching uses contextual evaluation forms, actionable coaching tips, and personalized performance visibility that help turn good managers into great coaches.
  • It gives employees access to the same metrics as their managers. It allows 1:1s to become coaching sessions that draw on real-time data to take immediate steps to boost performance.

Cons of Centrical

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  • Some users encountered difficulties with creating reports in Centrical.

Breakdown of core features

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Advanced gamification

Centrical connects employees emotionally to work for a positive and productive culture of success. It lets the organization incorporate engagement and recognition into anything. It drives anyone from top players to mid-performers to adopt the right behaviors and stay continuously motivated to excel. The platform enables managers to offer personal challenges, set tiered, prize-winning competitions, or embed activities in quest-based game narratives.

Personalized microlearning

The software provides employees with the knowledge they need when they need it. Businesses can create bite-sized microlearning activities. Then, they can use the AI-assisted automation engine to deliver the right learning to the right employee at the right time based on their knowledge and performance data. No matter the learning need, Centrical allows employees to build skills and get up to speed.

Real-time performance management

Centrical facilitates continuous performance tracking and feedback to increase employee effectiveness. Whether it’s sales goals, call metrics, or knowledge levels, the software lets employees have always-on access to their performance data. Additionally, the software acts as the employees’ virtual coach and utilizes real-time data from enterprise applications to offer new goals. Furthermore, it provides personalized feedback and prompt microlearning and calls to action.

AI and automation

AI and automation from Centrical enhance managers’ capabilities. The system suggests learning content or recommends actions based on the employees’ real-time performance data. Then, it automatically delivers relevant feedback or recognition to fix performance gaps or celebrate success. For managers, this feature can also function as a virtual assistant coach.

(Last updated on 06/29/2022 by Liz Laurente-Ticong)

Quick Facts

  • Industry Specialties
    All Industries
  • Pricing
  • Works Best For
    Any Sized Businesses


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  • Advanced Gamification
  • Augmented Coaching
  • Personalized Microlearning
  • Performance Management
  • Insights
  • Conversations
  • Challenges
  • Social Feeds
  • TV Bulletins
  • Rewards
  • AI and Automation


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