May 11, 2023
Best Website Hosting Services & Companies
In order for your website to run, someone has to host it on their servers and store the files that make up the website. Globally, there are over 330,000 website hosting...
Jenn Fulmer
Jenn Fulmer is a writer for TechnologyAdvice, IT Business Edge, Channel Insider, and eSecurity Planet currently based in Lexington, KY. Using detailed, research-based content, she aims to help businesses find the technology they need to maximize their success and protect their data.
Articles by Jenn
April 12, 2023
How to Build an Advertising Strategy During a Recession
Marketing budgets are often one of the first things to go during a recession, which can be frustrating for marketers who still have goals to meet. In fact, in the second...
March 24, 2023
Basecamp vs. Freedcamp
Project management software is essential for almost every business. No matter what you offer or how big your company is, it’s important for different teams to be able to...
March 24, 2023
Repurposing Content: Strategies & Best Practices for 2023
Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use...
March 23, 2023
Buildertrend vs. CoConstruct
Being successful in the construction industry is reliant on solid project management. A good project management software keeps all of your bids, active jobs, and invoices...
March 22, 2023
3 Ways to Plan Quality Management in Projects
In addition to tracking the time, budget, and scope of a project, the quality of the project should be planned to ensure the customer or end user is satisfied. This can be...
March 9, 2023
Is Your Marketing Content Self-Centered?
When B2B buyers are researching purchases they plan to make, there’s a long list of things they need to know before they can make a decision, including the obvious like...
February 20, 2023
Attract More B2B Buyers With a Multi-Channel Marketing Strategy
B2B buyers each have their own preferences and research methods when it comes to making software purchases, and there are more places to find and consume information than ever...
February 2, 2023
Using Self-Service to Enable Buyers
We know that buyers are taking more control over their buying journey, and part of that control is opting for self-service when available. Self-service is already a common...
January 9, 2023
Understanding Differences in B2B Buying Groups
When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The...
December 27, 2022
How to Prioritize Customer Experience in the Buying Journey
The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers...
December 15, 2022
What Is Brand to Demand? And Why Does it Matter?
Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good...
December 14, 2022
What Does it Take to Succeed with Email Marketing Today?
The number of emails B2B buyers get can seem overwhelming. Overall, consumers receive over 306 billion emails per day. Despite this, email marketing continues to work for many...
November 3, 2022
Everyone Needs Cybersecurity. Who Do You Target?
Everyone needs cybersecurity — from enterprise corporations down to small businesses. Any size company can fall victim to a cyber attack, and the results can be disastrous....
October 21, 2022
Best Practices for Marketing on Different Social Media Sites
As of the beginning of 2022, there were nearly four billion total social media users across all platforms, with the average user having accounts on seven social networks. That...