LinkedIn is one of the best ways to reach candidates, but you might be limiting your opportunities if you aren’t posting to other job boards. Browse our Applicant Tracking System (ATS) Software Guide to find a solution that can help you keep track of all your job posts in one place.
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How to start your LinkedIn job post
1. Access your company’s admin dashboard
Once you’re logged into LinkedIn, navigate to the Admin tools menu in the upper right corner of your business’s LinkedIn Admin page. If you don’t see this option, double-check that you have administrator permissions for your company’s page.
From this menu, choose Post A Free Job. It’s worth noting that you are only allowed one free job posting at a time — additional job postings require a fee.
2. Add the job details
On the LinkedIn Talent Solutions page, start entering the job information. Depending on the type of role you’re hiring, you may want to choose from one of the job description templates LinkedIn provides.
The templates are tailored to specific industries and roles, so they can be a great place to start thinking about the qualities you’re looking for in the ideal candidate. These templates are completely customizable — you can add or remove information as needed to fit the unique parameters of your role.
3. Add workflow parameters and preview the post
The last step is to select options for how you would like to receive applications and the screening questions that will narrow down the list of qualified candidates. You can then preview the job listing before publishing it.
What to include in a LinkedIn job post
At a minimum, the job posting should include the following components:
- Job title
- Brief description of duties and responsibilities
- Required and preferred qualifications
Many job applicants also find it helpful if the post includes optional details such as compensation, benefits, and skills assessment information. Information like this can give your job opening a boost in the LinkedIn Jobs algorithm, increasing the number of people who will see it.
Also read: How to Write an Effective Job Description
LinkedIn job post best practices
LinkedIn has conducted research on how job seekers interact with job posts on its platform and distilled the findings into best practices for crafting job postings that will attract qualified applicants.
Promoting a job on LinkedIn
After posting your job ad, LinkedIn will start notifying potentially qualified applicants about the job via email and in-app notifications. However, there’s a risk of the job ad falling flat if you don’t have a strategy to promote your job ad after posting it.
To expand your reach, you may opt to pay an extra fee to promote your posting on the platform. LinkedIn puts paid job ads in front of the most qualified LinkedIn members via push notification. These ads also appear at or near the top of candidates’ search results.
If you choose to promote the post, LinkedIn allows you to set a daily budget in its pay-per-click model, which offers more control over the cost and duration of the job post promotion. This works well if your company knows how much it is willing to spend each day and how long it wants the ad to run.
Alternatively, if your company knows how much it wants to spend but doesn’t necessarily care how long the LinkedIn ad is posted, setting a total budget may be the better option. LinkedIn will pause the post when it has reached your budgeted amount, whether it takes 10 days or 30 days.
A good rule of thumb to follow, however, is to keep the post live for at least five days. This will ensure you receive applications from enough qualified applicants.
Other LinkedIn promotional services
Know that paying for promoted job posting is separate from other paid hiring services LinkedIn offers, including:
- LinkedIn Recruiter
- LinkedIn Recruiter Lite
- LinkedIn Sales Navigator
- LinkedIn Premium
- Sponsored InMail
First, ask current employees to share on their personal LinkedIn pages to promote the posting among their connections. You should also share the job posting on other company social media platforms such as Facebook, Twitter, and Instagram.
If you have an email newsletter on a weekly or monthly, it’s worth including a job opening in it in case any of your subscribers are passive candidates. You should also link to the LinkedIn job posting from your company’s website. Some people might not be logging into LinkedIn regularly, but they may be checking your company website for new openings.
Use an ATS to manage LinkedIn applications
When job seekers start submitting applications, LinkedIn will collect them all in one place to help you stay organized in the hiring process. You can sort and filter the applications and even rate applicants as a “good fit.” The rating feature will help LinkedIn learn more about what kind of candidates you’re looking for and will start recommending your job to similar job seekers.
If you are adding the job to other job boards besides LinkedIn, which is recommended for the greatest visibility, applicant tracking systems (ATS) are a must for consolidating your applications in one place. ATS applications streamline the recruiting process, from posting a job to giving an offer, and help recruiters act quickly on qualified candidates before another company can snatch them up.
Browse our ATS Software Guide to get started on your search for the right solution.
Featured recruiting software partners
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PCRecruiter is the ATS/CRM hybrid used by successful recruiting and staffing pros for over 20 years. Featuring highly configurable fields, forms, and workflows, plus Gmail, Outlook, and RingCentral integrations, automations, responsive job board, analytics, and the PCR Capture plugin for importing and updating info from the web. PCR's public API facilitates direct integrations with many popular services and custom projects. All of this comes with secure hosting and an award-winning service team.
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