Artificial intelligence (AI) is reshaping business intelligence (BI) faster than ever. It is moving beyond dashboards and reports to deliver real-time insights, smarter automation, and predictive power that transform decision-making. In 2025, AI-infused BI tools will no longer be a luxury — they will be a competitive necessity.
From intuitive analytics to machine-generated forecasts, today’s top platforms combine the best BI and AI to help teams spot trends, cut inefficiencies, and move confidently. Whether automating workflows or visualizing complex data sets, the right AI-powered BI tool can give you the edge to stay ahead in a fast-evolving market.
In this guide, I break down the top AI BI tools that are making waves this year, highlighting their standout features, key pros and cons, and how they stack up in terms of usability, intelligence, and business impact.
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What are BI tools?
At their core, modern BI tools help drive operational efficiency, support organizational decision-making, and reduce costs. This is generally achieved by collecting, processing, organizing, and visualizing data in various ways.
Since the dawn of AI, however, it’s been common to see those in business intelligence using AI tools for tasks like workflow automation and content generation. Since AI complements current BI software so well, the two are a natural fit.
Head-to-head comparisons
Usability
AI Functionality
BI Functionality
Zoho Analytics
UI may be challenging to navigate, especially for non-technical users
Built-in AI features, including what-if analysis, auto-analysis, and data anomaly detection
Basic and advanced BI features, including conversational analytics and data integration
Google Cloud
Although Looker Studio and Looker (Pro) don’t have the best UIs, their native integration with Google products makes them highly usable
Backed by Google’s Gemini AI platform
Comprehensive BI features, including data analytics, data visualization, and reporting
FreshBooks
User-friendly interface
Only accessible via third-party integrations
Integrates with third-party BI tools
Xero
Highly accessible and intuitive for users of all skill levels
Automate tasks, answer questions, and perform predictive analytics with their AI assistant, JAX
BI features include workflow automation, customizable reporting, and more via third-party integrations
ClickUp
A confusing and overloaded UI makes it difficult to navigate for new users
Native AI functionality is available in all paid plans
Highly customizable dashboard and reports
monday.com
User-friendly interface, though advanced features have a learning curve
Leverage AI-generated templates, AI agents, the monday.com AI assistant, and more
Customizable dashboards and reports with more functionality via third-party integrations
Zoho – Best for AI-driven business analytics
Zoho offers various AI business intelligence tools to meet your business needs, including Zoho Analytics, which was designed specifically for AI-driven business intelligence. Packaged with Zia, their conversational AI assistant, Zoho Analytics offers predictive analytics, cognitive analytics, data visualization, and more.
Pros
- Available on-premises or via the cloud
- Zoho Analytics readily integrates with the software you already use
- Accessible via web browser or mobile app
Cons
- The limited free trial might not be long enough to test out some of the more advanced features
- A bit of a learning curve, especially for non-technical users
- Their Enterprise plan might be cost-prohibitive, especially for smaller companies
Google Cloud – Best for those who use Gemini AI, Google products
The team at Google offers two different BI tools to choose from: Looker Studio and Looker (sometimes known as Looker Pro). While the former is free, it’s primarily focused on interactive reporting. Their paid version, Looker (Pro), is meant for complex data analytics, modeling, and visualization.
Pros
- Part of Google’s ecosystem, Looker and Looker Studio are already familiar to those who use Docs, Sheets, Slides, or Forms
- Apps available for both Android and iOS; both Looker and Looker Studio can also be accessed through a web browser
- Access to LookML, a proprietary modeling language for use with semantic data models
Cons
- Performance issues are common, especially when working with larger datasets
- Looker Studio’s UI can be clunky and unintuitive
- Even the paid version, Looker, lacks some of the advanced features seen in some of its competitors
FreshBooks – Best for automated financial recordkeeping
FreshBooks is a popular accounting platform that has existed since 2004. Although it doesn’t feature native BI or AI functionality, the platform is versatile enough to easily integrate with relevant tools. It’s compatible with BI software such as Power BI, Tableau, and others. FreshBooks can also be used as a data source for your BI reports.
Pros
- Highly intuitive and user-friendly interface
- Available via web browser or mobile app
- Offers many business-critical features, including invoicing, billing, time tracking, and more
Cons
- Most plans have limitations on the number of clients
- Users report frequent delays with customer support
- Not purpose-built for BI or AI, so you’ll have to use third-party integrations
Xero – Best for financial reporting and forecasting
While Xero isn’t a full-scale BI platform, it does provide some fundamental BI features, including reporting and analytics. Xero can also be integrated with numerous BI tools, such as Power BI, Yellowfin, and Easy Insight.
Pros
- Designed to be as user-friendly and accessible as possible
- Highly customizable reporting
- Xero’s 30-day free trial provides ample time to test out its key features
Cons
- Lack of native BI features
- Telephone-based customer support is only available with an appointment
- Strictly cloud-based — not available in an on-premises setting
ClickUp – Best for monitoring day-to-day productivity
ClickUp is a powerful project management and collaboration tool used by over 10 million users worldwide. It integrates with popular BI tools, including Power BI, Tableau, and others. The platform itself can even be used as a data source for your chosen BI software.
Pros
- Native AI functionality is available for all paid plans
- Offers a free plan that provides plenty of basic features
- Easily integrate with business intelligence platforms like Power BI and Tableau
Cons
- The many basic and advanced features can be confusing or overwhelming to new users
- Many of ClickUp’s features cannot be accessed offline
- ClickUp can be an expensive option for larger teams that need advanced features
monday.com – Best for turning data into actionable insights
Perhaps better known as a work management platform, monday.com also offers some basic BI functionality. It easily integrates with full-scale BI platforms like Power BI and Tableau for access to advanced features.
Pros
- Plenty of AI tools let you streamline and optimize daily workflows
- Familiar and user-friendly interface
- The entry-level version is available at no cost
Cons
- Lacks advanced BI features
- Some advanced features have a steep learning curve
- The mobile app lacks some features that are commonplace in the browser version
Alternative AI BI tools to consider
While we wanted to keep our initial list of the best AI and BI platforms as concise as possible, there were still a few leftovers that we couldn’t ignore. These tools range from AI-driven image creation tools to comprehensive BI suites, and they’re all unique in their own ways.
Pictory.ai – Best for using AI to create viral videos
At its core, Pictory.ai is a video creation tool that lets you create high-quality, AI-generated videos. While it’s a bit removed from the niche of AI in business intelligence, it does provide some powerful analytics for tracking viewership, shares, and engagement on social media. As such, it’s a great option for those who want to monitor the effectiveness of their online campaigns.
Pros
- An affordable option for individuals and small teams alike
- API connect the platform with other software solutions you already use
- Doesn’t require advanced video editing skills
Cons
- A niche product designed for those who already use online videos to promote their brand
- Lack of core BI functionality
- Video processing time can be slow, especially when creating long-form content
Jasper.ai – Best for AI-driven marketing campaigns
Designed for enterprise marketing teams, Jasper.ai is advertised as a purpose-built AI that helps enterprise marketers build apps and workflows tied to real business outcomes. The platform features an extensive library of 1,000+ integrations, 90+ AI-driven apps, and a complete marketing AI toolkit that helps you plan marketing campaigns, create content, and track results.
Pros
- AI-driven platform for marketers who already use AI daily
- AI document editor trained on common marketing standards and best practices
- Supports 80+ languages across the world
Cons
- Algorithms still need some fine-tuning, as they sometimes result in incorrect information or content that doesn’t match your brand voice
- Some generated content can be overly generic
- Free seven-day trial may not be enough time to fully understand the full functionality of the platform
Domo – Best for advanced BI experts who need integrated AI and ML
Domo is a versatile platform that combines a traditional BI dashboard with plenty of AI-powered features. It offers consumption-based pricing, meaning you only pay for the services you actually use. Domo also provides a free, one-on-one training session for those who want to learn the platform as quickly as possible.
Pros
- Provides integrated AI and ML (machine learning)
- More than 150 chart types and 7,000+ custom maps to use for visualizing your data
- The mobile-first design is ideal for smartphone users
Cons
- Has a bit of a learning curve
- While Domo offers plenty of customizability, it is limited when compared to some competitors
- Pricing isn’t readily available on their website
Methodology
I followed a strict process when organizing our list of the best AI BI platforms available today. The methodology follows a multi-pronged strategy:
- Analyzing the key features of each product while focusing on AI and BI platforms as much as possible
- Reading the reviews of real users who utilize AI tools for business intelligence
- Referring to personal experience with AI and BI platforms
This strategy not only provides a clear overview of each product’s strengths, weaknesses, pros, and cons, but it also highlights those that feature a combination of AI and BI functionality—either natively or via third-party integrations. Finally, it gives us a good idea of what others experience when using these tools in their own, unique settings.
Frequently Asked Questions
Bottom Line
In today’s data-driven world, pairing the power of business intelligence with the speed and intelligence of AI is no longer optional — it’s essential. The tools outlined in this guide are not just upgrades. They’re strategic accelerators that can uncover deeper insights, streamline operations, and sharpen your competitive edge.
Whether you need a solution that’s plug-and-play for finance, rich in AI-driven analytics, or seamlessly integrates with your existing tech stack, there’s a platform here that fits. Choosing the right AI BI tool now can position your business to act faster, think smarter, and lead stronger in 2025 and beyond.
Ready to take the next step? Evaluate your data needs, align with your business goals, and test-drive the platform that best fits your vision, because the companies that act on intelligence today will define the market tomorrow.
