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KSherrer

Kara Sherrer is a writer and marketer who has worked with both B2C and B2B clients across many different industries, including technology. She is passionate about helping clients to create and promote informative content according to SEO best practices. Discover more of her work at karasherrer.com.

How to Use CRM for Business

A customer relationship management (CRM) system is one of the most effective software platforms that your sales and marketing teams can use. However, in order to make the most of your CRM, you need to understand what a CRM system is and be able to use it...

The Difference Between Horizontal & Vertical Organizations

The business world contains a wide variety of structures and models, but two basic forms can be used to define the structure of most organizational charts: vertical and horizontal. Whether your company follows a vertical or horizontal structure affects...

Applicant Tracking System (ATS) Checklist: Time to Upgrade?

A great applicant tracking system (ATS) can streamline recruiting processes and improve hiring metrics, but a bad one might have you longing for the spreadsheet and résumé PDF days. It could even put off potential job seekers. Sometimes the ATS that seemed...

CRM vs Marketing Automation: How are they Different?

Key Takeaways When you first begin searching for CRM vs. marketing software, two of the first options that you are going to come across are customer relationship management (CRM) software and marketing automation platforms. While there is definitely some...

ADP vs Paycom: Payroll Software Comparison

ADP and Paycom have widely different origin stories, but they’ve arrived at fairly similar offerings for human capital management (HCM) and payroll solutions. Both of these solutions offer time and attendance, payroll, hiring, and talent management...

5 Common Challenges of Field Service Management

In addition to the mechanical and administrative aspects of field service management (FSM), companies need effective strategies to meet customer expectations, balance the workforce, and stay profitable. In the digital age, that almost always means adopting...

Top NetSuite Competitors & Alternatives

If you’re in the market for an ERP software solution, but you don’t want to use NetSuite, then check out these five Oracle NetSuite competitors...

8 Ways to Increase Employee Engagement With Your LMS

A learning management system (LMS) is a software-based program that allows for the creation, administration, and distribution of educational content. LMS are popular in the context of online courses, but they also have a lot of applications in the corporate...

Why Gamification Is Taking Over Wellness Programs

Having an employee wellness program isn’t just a nice thing to do; it can have a positive impact on your company’s bottom line. That’s because businesses lose money every year on preventable health expenses, including sick leave,...

Recruitment Team Job Descriptions & Roles

There are many different ways to find and hire candidates for your business. In a very small team, the owner or CEO is often the person doing the interviewing and hiring. In a larger team, one employee might handle all the HR tasks including recruiting,...

Healthcare Trends Private Practices Need to Watch

Given their smaller size and reduced resources, private practices usually aren’t trailblazers when it comes to healthcare trends. That role usually falls to larger hospital networks that can afford to implement costly pilot programs. However, just because...

How to Hire For the Future of Work

The future has arrived — the future of work, that is. Over the next few years, emerging trends will accelerate and become entrenched, forever changing the way that companies hire, train, and retain employees. With more pronounced shifts toward changes and...

How A Clinical Data Registry Can Work With Your EHR

Clinical data registries are databases of health information on many different patients who share a common factor. Clinical data registries have been organized around many topics, including disease or condition (i.e. Alzheimer’s, breast cancer),...

Top Kubernetes (K8s) Alternatives & Competitors

A container is a unit of software that contains all the code and dependencies an app needs to run. Containers can be deployed in either the cloud, on a bare metal server, or a combination of both. All of these containers require a management system, and one...

PandaDoc vs DocuSign

As more and more businesses go remote, signing documents digitally is becoming the new normal. Not only is forgoing paper documents good for the environment, it also makes it easier for remote teams in different locations to sign documents. While some people...
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