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Salesforce Sales Cloud CRM Review

Market-leading CRM system for organizations of any size.
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Salesforce Sales Cloud CRM ReviewProduct Overview

  1. About Salesforce
  2. Pros of Salesforce
  3. Cons of Salesforce
  4. Breakdown of core features

Salesforce Sales Cloud CRM review

Salesforce is a customizable customer relationship management (CRM) system that helps businesses of all sizes accelerate sales, automate tasks, and make more informed decisions to grow their businesses faster. Salesforce CRM allows your sales team to access real-time customer information in one place, plus pull insights from dashboards and reports.

Sales Cloud can also be used to manage lead and contact management, sales opportunity management, and workflow rules and automation. Sales Cloud is the standard CRM offering from Salesforce and is a cloud-based system with a mobile application. Sales Cloud offers a scalable way for sales teams to manage contacts, opportunities, and leads in addition to forecast sales and boost productivity. Sales Cloud also comes with marketing tools, a mobile app, and a data cleaning tool. Artificial intelligence (AI) comes as an add-on through a tool called Einstein.

Pros of Salesforce

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Salesforce users report user interface, availability of features, and a wide variety of integrations as the biggest pros of this system. The software remains easy to customize while also offering the range of functionality required by businesses of all different sizes. Navigating within the software is intuitive, and cloud computing keeps this CRM running smoothly.

Cons of Salesforce

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For businesses new to Salesforce, the system can seem overwhelming. While having a variety of features is good, this can also be a pain point during setup. Many people advise taking this into account so that new users aren’t caught off guard by how long it can take to learn the system.

Breakdown of core features

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Contact management

The contact management feature in Salesforce lets users store and organize contact information, manage tasks, and identify potential deals. Salesforce stores communication and activity history with contacts, and social listening lets users find contacts on social media.

Opportunity management

Opportunity management in Salesforce provides users with a space to stay organized during the sales process. Users can get quick updates about which stage different opportunities are in and loop in colleagues for support during key moments. Visualizing sales processes helps companies be more efficient and close deals faster.

Lead management

Salesforce’s lead management feature lets salespeople find leads among contacts, score those leads, and assign them to the right team members. This feature also includes lead tracking to show users where the lead came from, allowing them to make the most informed nurture decisions.

Alternatives to Salesforce

Explore other CRM reviews and learn more about the following products, or review specific types of CRM software including real estate CRM software, CRM software for small businesses, financial services CRM software, and social CRM software.

1 Freshsales

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Freshsales is a full-fledged sales force automation solution for sales teams. It provides everything a salesperson needs to- attract quality leads, engage in contextual conversations, drive deals with AI-powered insights, and nurture customer relationships. With built-in email, phone, chat, and telephony, Freshsales empowers sales teams with more time for selling by automating the sales process and increases efficiency and productivity in their daily activities.

Learn more about Freshsales

2 Kintone

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Kintone’s no-code platform lets sales teams easily build a custom CRM to track prospect data, task handoffs, and pipeline insights in one central place. Create database apps outfitted with the unique information you need to know about your prospects–and then connect those apps with customizable workflows that let you assign and track those future customers from lead capture to close. Over 23,000 companies trust Kintone to achieve their business goals.

Learn more about Kintone

3 Zendesk Sell

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Zendesk Sell is sales CRM software that helps you close more deals. This sales platform tracks all your customer interactions in one unified interface. It's quick to implement and easy to use: 70% of companies are able to get Sell up and running in 7 days or less. Your teams will be able to focus on selling not admin work and can spend less time on data entry. 80% of customers agree that Zendesk has made their teams more efficient.

Learn more about Zendesk Sell

(Last updated on 03/22/2022 by Forrest Brown)

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