Establishing stable customer relationships is essential for business success, and that’s what Salesforce and Really Simple Systems CRM aim to help with.
Really Simple Systems CRM is a software specifically designed for small to mid-sized B2B companies that has won multiple awards. Salesforce and Really Simple Systems CRM offer significant features that can be beneficial to a business. In this article, we’ll cover these features to help you determine which CRM is better for your organization.
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A quick overview of Salesforce vs. Really Simple Systems CRM
Salesforce is an award-winning CRM with over 150,000 users around the world. This CRM helps many businesses find new customers, gain new leads, and build strong customer connections. Salesforce has competitive rates and flexible pricing plans. Businesses big or small can depend on this CRM for their customer management needs.
Really Simple Systems CRM is headquartered in the UK with more than 17,000 users around the world. This CRM lets companies store contact details, record every customer interaction, monitor leads and opportunities, and create long-lasting relationships with customers. Really Simple Systems CRM is best for small to mid-sized B2B enterprises and offers affordable pricing plans. The Red Cross and IBM are just two renowned organizations that use Really Simple Systems CRM.
Head-to-head comparison of features
Salesforce and Really Simple Systems CRM have a list of essential features that can help your customer relationships thrive. These features include contact management, email marketing, and report creation.
Salesforce’s contact management feature lets companies store vital customer details like names, email addresses, and phone numbers. You can also use it to keep an eye on customer activity such as relevant calls made, emails sent, and web pages visited. These important points of context help sales people better understand the unique needs of each potential client.
Really Simple Systems CRM also has a contact management feature that stores contact names, email addresses, and other essential details. Customer interaction such as calls, emails, tasks, meetings, and documents are also recorded in the system. Documented customer interactions are summarized chronologically in a single page view so users can quickly see what is happening with their contacts.
Salesforce lets users send emails to customers right from the CRM. Companies can use email templates to quickly send emails on common topics to customers, and an automated-email-sending capability lets users send emails automatically at a later date. Salesforce also includes mass email capabilities.
The email marketing feature in Really Simple Systems CRM lets companies customize email marketing campaigns and send newsletters without leaving the system. You can automatically send email campaigns or newsletters, reducing the time users typically spend on repetitive tasks.
Reports can be built and edited in Salesforce using the drag-and-drop function of the CRM. Users can build and customize almost any report type they want in Salesforce, with the ability to add charts and graphs for a more effective visualization of the report data. Reports created in Salesforce may be exported and linked with other tools, and users can opt to receive notifications about certain reports.
Really Simple Systems CRM has two built-in report writers to help users build reports faster and easier: the Forecast Report Writer and the Listing Report Writer. Listing reports are reports made for work activities and user or team member performance. Forecast reports are made for tracking sales and business revenue. Really Simple Systems CRM also offers Advanced Reporting for more complex reporting needs, and custom chart widgets let users visualize data for the reports created.
There are countless apps for cloud storage, team communication, email systems, social media management, business intelligence, and customer support that can be integrated with Salesforce. Some of these integrations are:
- Google Drive
- Microsoft Power BI
Really Simple Systems CRM also has numerous integrations with different useful apps and software for social media, emailing, accounting, third party integration, cloud computing, and scheduling. These include:
- Microsoft Azure
- Microsoft Outlook
Choosing the right CRM software for your organization
Salesforce and Really Simple Systems CRM can help improve your customer relationships, especially when you use them properly. For instance, Really Simple Systems CRM is made for B2B businesses. So, if you’re running a B2C business, Salesforce would be the better choice. Likewise, Salesforce caters to businesses of all sizes and works great for both B2B and B2C businesses.
Really Simple Systems CRM, as the name implies, was built to simplify customer relationship management for smaller, B2B organizations, which means it isn’t designed for the complex needs of large enterprises. Small to mid-sized businesses with simpler needs might benefit more from using Really Simple Systems CRM, while companies with more complex feature requirements may want to go with Salesforce.
If you still need more help in choosing the right CRM software for your business, use our Product Selection Tool. In just five minutes, we’ll send you a free shortlist of the best CRM software for you.