June 30, 2020

Using a CRM System for Market Segmentation

Written by
Tags: CRM

Market segmentation works wonders for targeting the right customers. So much so that specifically targeted email campaigns see a 100.95% higher clickthrough rate compared to non-segmented email campaigns — you’re essentially doubling your chances.

Not only is it advantageous for your business to tailor campaigns, but your customers also prefer personalized messages.

Customer relationship management (CRM) software houses useful customer preferences, demographics, and purchasing habits that can be used to segment markets. A lot of CRM options offer segmentation and campaign management features for targeting the right demographics.

We’ve segmented a list of CRM systems that excel at market segmentation. If you want more options, use our CRM Product Selection Tool or click the banner below to get a shortlist of CRM software recommendations.

Top 6 CRM software systems for market segmentation


CRM for Client Management - Keap

Formerly Infusionsoft, Keap is a CRM that organizes customer information and offers marketing automation for small businesses. Segment your contacts by industry, content interactions, or other specifications to increase conversions. Segments can be made by tagging contacts, whether via the contact record, through the form or landing page of your website, or by automatically setting it up in a campaign. Other features of Keap include lead organization, automatic contact record updates, and Smart Forms. The software has three pricing tiers that increase in features with the price.

Really Simple Systems CRM

Also created for small businesses, Really Simple Systems manages sales, services, and marketing with its cloud-based CRM software. The marketing module allows users to build segments using data fields from the CRM. Add filters to the segment that’s based on engagement activity like opens and clickthroughs (or lack thereof) from previous campaigns. Other features include pipeline, case, and campaign management. Really Simple Systems has a free version of the software for up to two users as well as three priced tiers for businesses of varying sizes.


Marketing Automation Platform | ActiveCampaign

ActiveCampaign is an email marketing and marketing automation-focused software that has CRM capabilities available for 3 out of 4 pricing packages. Segmentation is done through lists, tags, and custom fields with ActiveCampaign. Tags can be automated and applied when a customer visits your website or clicks on links in your email. It’s similar to sticking a permanent sticky note on a contact. Custom fields essentially do what tags do, but can also be displayed externally to your contacts along with internally. CRM capabilities include contact and sales process management in a central platform, automatic contact updates, and automated lead priority and segmentation. Pricing options include 4 tiers, with Plus, Professional, and Enterprise all including CRM capabilities.

Sage CRM

Sage CRM Pricing & Community | Sage US

For SMBs, Sage CRM improves your marketing, sales, and customer service capabilities. Campaigns can be segmented by information within customer profiles. Financial profiling, order and purchase histories, special interest, and basic demographics are all included in profiles that can be stored, reported, and segmented for campaigns. Campaign responses can trigger sublists for the next wave, making messaging even more targeted. Sage CRM integrates with MailChimp to further marketing efforts and also offers normal CRM features such as lead management and a centralized knowledge base.

Zoho CRM

Online CRM marketing automation - Zoho CRM

Zoho is a cloud-based CRM solution for businesses of any size. Customers can be segmented into buckets based on predefined criteria such as purchase patterns, geography, or industry. Keyword tagging is used to group contacts and identify records belonging to a common tag. After setting it up, Zoho automatically places customers into the designated bucket for campaigns, and the defined tagging criteria can be customized. Zoho is a popular CRM option and offers a lot of powerful customer relation features such as contact management, workflow automation, analytics, and predictive sales.

HubSpot CRM

HubSpot CRM organizes, manages, and tracks contact with its cloud-based system. Contacts can be segmented by separating them into active and static contact lists and by setting up contact scoring to use lists for segmentation. Segmentation can be event, lifestyle, or economic-based. The Audience Targeting is a social media segmenting tool that can target customers based on interests, age, location, and other demographics. HubSpot CRM is completely free and comes with marketing, sales, and service tools (list segmentation included).

Finding a great market segmentation tool that’s already included in your CRM kills two birds with one stone. Organize your leads while creating targeted campaigns, what more could you ask for?

If you want more CRM options, use our Customer Relationship Management Product Selection Tool for five free software recommendations.