June 23, 2021

ZipRecruiter vs Indeed: 2022 Comparison

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Tags: HR

Job boards used to be just that — physical boards where employers posted ads for job openings. Now, we host modern job boards on the internet, where they enjoy wider reach, but that doesn’t mean they come without their own set of advantages and drawbacks.

ZipRecruiter and Indeed are two of the best job posting sites today, but they each offer a unique set of features and overlap less than you might think. In this guide, we’ll break down what you need to know about choosing between ZipRecruiter and Indeed to speed up your hiring process.

If you’re more of a visual learner, here’s a video comparing ZipRecruiter and Indeed.

If you’re having a hard time choosing a way to source talent more easily, we can help. Get a free shortlist of applicant tracking software (ATS) recommendations when you use our Applicant Tracking Product Selection Tool. Click the banner below to get started.

Which HR software
is right for your

Table of contents

  1. Top HR software for recruiting
  2. ZipRecruiter vs. Indeed: Comparison Table
  3. What is ZipRecruiter
  4. What is Indeed
  5. Core features
  6. Pricing
  7. Finding the right ATS for your organization

Top HR software for recruiting

No matter which site you use, recruiting is difficult. However, the right software can make it a lot easier. Check out this list of the top HR software for recruiting.

1 Paycor

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Processing routine HR tasks by hand and entering data in multiple systems can be time consuming and risky. That’s why leaders depend on Paycor for a modern, adaptable, and unified system for all things HR. From engaging employee self-service, mobile push notifications and company updates to unlimited workflows, reminders, and notifications, Paycor‘s HR software helps you get out of the weeds so you can focus on bigger priorities like attracting, retaining and developing employees.

Learn more about Paycor

2 JazzHR

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Say Goodbye to outdated processes like spreadsheets and inbox recruiting, and Hello to powerful, user-friendly hiring tools designed to streamline your entire candidate-to-employee journey. With JazzHR you can easily post jobs, screen resumes, schedule interviews, collaborate with your team, extend offers and more from one central location. Get started today for as little as $39/month.

Learn more about JazzHR

3 Rippling

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Rippling is the first way for businesses to manage all of their HR, IT, and Finance — payroll, benefits, computers, apps, corporate cards, expenses, and more — in one unified workforce platform. By connecting every business system to one source of truth for employee data, businesses can automate all of the manual work they normally need to do to make employee changes.

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4 Bob

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Meet Bob, the modern HR platform for modern business. With Bob, HR teams get everything they need to operate efficiently and engage employees in one HRIS. Use automation and workflows to save hours on HR admin time. Connect employees from anywhere with a social media-like homepage that drives culture with communications, kudos, and recognition. Centralize all people data in one place for a holistic view. Share accurate reports for stronger insights and better decision-making.

Learn more about Bob

5 GoCo

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GoCo is modern HR, benefits, and payroll, built for flexibility and ease-of-use in mind. Manage records, performance, time off, onboarding, benefits, and more all in one place. GoCo is a secure, compliant hub for sending, digitally signing, and organizing your sensitive HR documents and data. Unlike other HRIS platforms, GoCo is built to be flexible enough to support existing processes, policies, and providers, so you don't have to change the way you work just to adopt a modern HR system.

Learn more about GoCo

6 monday.com

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monday.com Work OS is a collaborative no-code work management platform that allows HR managers to manage the entire employee lifecycle in one place. Track the recruitment process, onboard new employees with the help of pre-made templates, safely store personal information, plan team-building activities, and use automations to speed up and simplify all these workflows and many more. And with 40+ integrations, monday.com lets you continue working with your favorite tools within the platform.

Learn more about monday.com

7 TestGorilla

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TestGorilla provides you with the best tools to screen your candidates so you can make better hiring decisions faster. Using multiple test types in an assessment gives the best predictive value, so we have a growing test library including: cognitive ability tests, programming tests, software skill tests, personality tests, culture fit tests, language tests, and much more. Start predicting real-world job performance today with our library of 225+ scientifically validated tests.

Learn more about TestGorilla

8 intelliHR - Intelligent People Management

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Our strategic HR platform helps you create a culture based on continuous feedback, enables performance by empowering employees, and gives leaders real-time HR analytic insights like never before
- Centralize all employee data
- Seamlessly onboard new team members
- Automate and transform team performance processes
- Align, track and celebrate goals
- Develop culture with continuous employee feedback
- Customize engagement surveys and eNPS
- Self-service team details and compliance

Learn more about intelliHR - Intelligent People Management

9 OnboardCentric

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ExactHire provides a virtual employee onboarding process, eliminating the need for producing and storing paper forms and documents, and enabling employers to deliver a digital onboarding experience from any location.

Learn more about OnboardCentric

10 Leapsome

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CEOs and HR teams at forward-thinking companies (including Spotify, Northvolt, and Babbel) use Leapsome to create a continuous cycle of performance management and personalized learning that powers employee engagement and the success of their businesses.

As a people management platform, Leapsome combines tools for Goals & OKRs Management, Performance Reviews and 360s, Employee Learning & Onboarding, Employee Engagement Surveys, Feedback & Praise, and Meetings.

Learn more about Leapsome

Comparison table of ZipRecruiter vs. Indeed

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Official logo for ZipRecruiter. Official logo for Indeed.
ZipRecruiter Indeed
TechnologyAdvice rating 4/5 4.5/5
Works best for Any Sized Business Any Sized Business
Applicant Tracking Features
Job board posting Yes No
Mobile-friendly Yes Yes
Screening questions Yes Yes
Skills testing No Yes
Job alerts Yes Yes
Free job posting No Yes
Sponsored posts No Yes
Branded company page No Yes
Resume sorting Yes Yes
Messaging Yes Yes
Interview scheduling No Yes
ATS integration Yes Yes
Careers page No No

User reviews

ZipRecruiter earned an average user review of 4.2 out of 5 across several different review sites. Customers loved the ease of setting up and deploying listings, the AI-powered matching of talent to job postings, and the responsive nature of customer support. The main complaints concerned the pricing structure and the lack of a thorough initial screening for applicants.

Indeed’s average aggregated user review was approximately 4 out of 5. Many users liked that the platform was easy to use, that they could post jobs without incurring a cost, and that it integrates with their applicant tracking system. Although, some customers felt that the job sponsoring platform was confusing and that the candidates are as precise a match as other job sites offer.

What is ZipRecruiter?

ZipRecruiter job search site employer dashboard.

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The internet is home to hundreds of job boards, so posting your job opening to all of them can seem almost impossible. This is where ZipRecruiter comes in.

While ZipRecruiter is a job search site, it goes beyond being a single place for employers to only post openings. When you post a new job opening on ZipRecruiter, the job site syndicates your post across multiple other job board websites. This means many more job seekers see your position, improving your odds of finding the right candidate.

Unlike other top job boards, ZipRecruiter isn’t free, but the company does offer free trials, so you can try it out first. Once you post an open position, candidates can apply through ZipRecruiter, where you can then review their résumés and profile information through an employer portal.

What is Indeed?

Indeed job board site employer dashboard.

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At first glance, Indeed is just another job board site. But don’t be fooled: Indeed offers powerful features to help you find the right person for the job, making it a sort of hybrid between a job board and an ATS.

Just like other job search engines, Indeed lets you post job openings for free, but Indeed also lets you promote openings to help you stand out. Additionally, Indeed offers an AI-powered recruitment platform for tech jobs, traditional recruitment services, skills assessment tests for job applicants, and an interview scheduling tool.

Pricing for Indeed depends on the services you want to use, but the majority of potential employers will post jobs for free and occasionally pay to promote posts as targeted job ads.

Core features

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Comparing ZipRecruiter and Indeed isn’t as simple as looking at how they stack up on the same features. Both solutions offer two of the same core features, but beyond that, they start to look quite different.

Posting jobs

Employers post job openings on ZipRecruiter by filling reusable job slots. Slots are the number of job postings you’re allowed to have running at one time. The number of job slots you get depends on your plan, but any job opportunity you post is distributed to over 100 job boards around the internet. Slots are reusable, so once you’ve filled a position, you can swap out that job posting with a new one.

Indeed works more like a traditional job board site when it comes to posting jobs. Employers make an account and start posting job openings for free, with the option to promote posts as sponsored jobs. Beyond posting job titles and job descriptions, Indeed also lets employers create a presence with Company Pages, which lets you add a description of your company, your logo, photos, and more. Applicants and employees can also visit your page to leave reviews of your company.

Sourcing candidates

ZipRecruiter only lets you post so many job opportunities at a time, but it places no limits on the number of applications you can receive. Use the Candidate Dashboard to review the résumé database, applications, and answers to any pre-screening questions you may have required. ZipRecruiter helps qualified applicants find your openings by alerting job seekers with relevant skills from any of the job boards where ZipRecruiter shares your job post.

If you’ve used an applicant tracking system before, Indeed may feel more familiar. When a job candidate applies, you can review their résumé, application, assessment test results, and cover letter before scheduling an interview. This all happens without leaving the Indeed site, streamlining the hiring process.

At the time of publication, Indeed does not syndicate job postings across other job boards, and job openings posted to Indeed do not appear in search results for the Google Jobs in-browser app (ZipRecruiter postings do appear in Google Jobs results). That being said, Indeed is one of the most popular job board sites on the web, so job openings posted there typically rank high in Google search results, and many qualified candidates search the Indeed site directly for new postings.

Also read: 6 Ways You May Be Driving Candidates Away Before They Even Apply

Screening questions

ZipRecruiter offers employers the ability to add pre-written and custom screening questions to their job listings. There’s even the option to add “deal-breaker” questions, which automatically hide applicants that don’t answer the questions correctly or satisfactorily. Employers can still view these applications in the “hidden” section of their profile if they want.

Indeed provides a selection of screening questions for employers to choose from and allows them to add up to one custom question. The recruiter can mark each question as preferred or required, and candidates who do not meet the required criteria will be screened out immediately unless they select the option that Indeed should notify them about all applicants.

Indeed also goes a step further by providing the option to evaluate qualified candidates using skills assessments. Once you find a quality candidate, you can invite them to take more than 150 expertly designed test assessments to demonstrate their knowledge and skills. Currently, ZipRecruiter does not provide skill assessment tests, only screening questions.


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ZipRecruiter and Indeed handle pricing differently, but they have one thing in common: Neither of them publicly discloses their pricing plan options on their website.

ZipRecruiter effectively operates as a software-as-a-service (SaaS) company, offering access to its software in three different tiers, which “start as low as $299 a month” according to the ZipRecruiter website. ZipRecruiter pricing is customized based on the number of résumé downloads you want, the number of user seats you need, your industry, and your location. ZipRecruiter does offer free trials for each of its tiers, so you can try before you commit.

Indeed’s pricing model works a little bit more like a social media website. It’s free to create an account and start posting jobs, but if you want a significant number of people to actually see your posts, you’ll probably need to promote them as targeted ads. Indeed charges a cost per application received that is based on your job location, job title, and available job seekers in your market. This new payment structure was introduced in 2022; previously, employers paid per click on their job posting, regardless of whether or not that resulted in a completed application. Additional services from Indeed such as Indeed Hiring Platform and Seen by Indeed are also available at an additional price.

ZipRecruiter vs. Indeed: Which to Choose?

While they seem similar at first glance, Indeed and ZipRecruiter serve different functions. Indeed is one of the most highly frequented job posting sites on the planet, while ZipRecruiter makes it easy to post your job to multiple job boards at once.

Since ZipRecruiter no longer partners with Indeed, and Indeed results are not syndicated by Google Jobs, you will need to use both platforms if you want the widest reach. If you have the budget, it will be beneficial to pay for the advanced features of both platforms. In some cases, however, you may not have the budget to pay for both ZipRecruiter and Indeed.

If you are looking to get the widest candidate pool possible, ZipRecruiter makes it easy to cast a wide recruiting net across more than 100 job boards — but it comes at a high starting price, making it a better choice for bigger companies that have the budget to pay for it and the need to source qualified candidates from as many places as possible.

Indeed is more budget-friendly for small businesses since you only pay per application submitted, and you can set your budgetary cap in advance. It may only be a single job board, but it’s incredibly popular, and most potential candidates are already actively looking on the Indeed website. Indeed also offered some valuable add-ons that ZipRecruiter does not, like the skills assessment features.

Finding the right ATS for your organization

Finding the best job boards can be just as tricky as finding the best candidates. ZipRecruiter and Indeed are both great options, but one may be better suited for your company than the other. Take advantage of free trials and test out both to see which one works best for your business.

Spend your time trying to find the right candidates for your company, not on trying to find the right software for your recruiting. We know applicant tracking software, and we’d love to help match you with a winning solution. Use our Applicant Tracking Software Product Selection Tool to request your free, no-hassle shortlist of the best ATS software for your needs. Getting started is easy and takes less than five minutes.

Read next: 8 Best Job Listing Sites for Employers