Each year, or even each month, the job market is becoming increasingly more competitive. With increased competition comes new ways for recruiters to do their vetting process in order to sort out the good from the bad.
Although utilizing your social media accounts during the vetting process might not be entirely a new thing, it is becoming a more popular and routine thing to do during the hiring process. It’s so popular that according to a survey, 93% of recruiters either plan or already use social media for their recruiting process.
In order to use your company’s social media to effectively recruit candidates, you need to make sure you stand out from the competition! Find ways to engage with your audience and followers as well as showcase your company in a positive light so that people will follow you and be interested in applying for a position with your company.
Here are some tips that will help you stand out on social media in the right way:
1. Have a Strategy
Before you jump into social media, you better have a plan in place! Make sure you answer questions like:
- What kind of candidates are you looking for?
- What platforms to start using?
- Job opening information
- How you plan to source or engage recruits.
Connect recruiters with whoever is in control of your accounts and assign them specific goals and tasks. Make sure they are clear in their purpose and what they need to accomplish. Whenever you have an open position, be sure to promote it on all your social media!
Do you have a consistent visual brand? Make sure your photos are similar across all the different platforms. This includes logos, profile pictures and cover photos. This is an important step to establishing your online presence You want candidates to easily be able to identify you no matter what social media they see you on.
The same thing goes for headlines and text on your profiles. Give yourself a brand and stick to it. Keep it straightforward and be consistent across all of your social media platforms.
3. Quality over Quantity
Keep your posts consistent and relevant, but don’t go overboard with scheduling posts. Posting excessively is an easy way to annoy followers and potential candidates and could result in an unsubscribe.
Your followers will want appreciate quality much more than quantity when it comes to updates. The content you share should be thoughtful and provoke action or sharing. You want people to be excited or interested when they see a new post. The more people that see your posts, the bigger reach you’ll have when it comes to recruiting.
Communication in the workplace is an important part of any job, and your potential candidates will want to work for a company that is articulate and engaging. Make sure to reply back to your followers when they comment on your posts and whenever they mention you! Good interaction with your social community is a great way to attract potential talent.
Watch how you interact with others online. As passionate as you might be about a current issue, avoid getting into arguments with customers and followers, as well as posting passionate or controversial posts that could hurt your company image and discourage applicants.
5. Be honest
Social media is a good way to give an honest look into what things are like at your company. Don’t try to be someone you’re not on your social media accounts. Trying to portray your company as something it isn’t can easily backfire on you and can hurt you in the long run.
Remember, you are going to be spending a good amount of time with these people if they get hired! The content you promote on your social media should reflect what sort of environment candidates will be hired into.
6. Establish authority
Social media provides a window into your company’s experience, business acumen and leadership. You want to start building your reputation as a thought leader in the industry so that people recognize your company and are excited to be working for you.
To increase your presence on social media, look into improving your website’s SEO and use software to help you schedule your posts at the most ideal times. The more people that associate your company’s name, logo, and brand with the industry, the more people who will apply when a potential job position opens up at your company.
Following the right people and having the right followers or friends is crucial! Candidates are looking to see if you are connected to the industry, and if you might have any mutual connections. Finding influencers and others to follow within your industry is a good idea. Posting industry related posts is also a great way to get followed back and noticed.
Consider this the time to go through your profile and get rid of anyone who might not have the nicest things to say about you. In addition, recruiters will check how you interact with your followers. What you say to them reflects on how you will act within the company culture.
Having a strong social media game is essential to the success of your future! Whether or not we want to admit it or not, social media rules a huge part of our lives. Since we spend so much time on it anyway, why not use it as the power tool it is to help achieve your goals?
Isabella Ang is a content marketing specialist at ProSky, a company that gives you the ability to innovatively evaluate candidates and develop employees through succession pathways, so you can recruit, hire, and retain the best diverse talent & culture fit. When she’s not working on her next or ongoing projects for ProSky; she spends her days rock climbing, practicing yoga, completing her degree in Computer Science, and tutoring writing skills.