NetSuite vs. Salesforce

NetSuite vs. Salesforce

Compare the major features and business use cases for NetSuite CRM and Salesforce CRM.

No online business can survive without a CRM. Because of their reliance on CRMs, it has become an essential part of many companies’ day to day operations. No business is too big or too small for a customer management software.

Like most business managers, it’s essential to choose the right CRM for your business. You might already know that Salesforce is the more popular choice when it comes to business relations and data analysis. However, there are still hundreds of CRM options available online that offer as much support as this popular CRM.

In this article, we will review the features, pricing, and integrations of Salesforce and NetSuite CRM. We will look into their features and integrations and how each program fairs against the other. While we dive into the different feature combinations that they offer, remember that each software or integration you read is just one of the many services that they offer.

If you find that NetSuite or Salesforce don’t fit your business, TechnologyAdvice can help. Use our Product Selection Tool, and we’ll provide you with a short list of recommendations that fit your feature requirements.

Here are some features you might want to consider before getting one of these CRMs for your business:


Accounting management
Activity dashboard
Approval process control
Billing and invoicing
Permission management
Prospecting tools
Real-time analytics
Sales forecasting
Workflow management
Quote management

Features for NetSuite vs. Salesforce

To get a good grasp of what kind of CRM is NetSuite and Salesforce, we will first review their features. System functionality is the key to every successful CRM program; the more user friendly and interactive the program is the better. Sometimes, having a lot of integrations doesn’t equal a better performing CRM. All you need is the right functionality and the perfect inclusion to start your business going.

Also read: NetSuite vs. Acumatica: Choosing The Right ERP Software For Your Business

Salesforce CRM features

Salesforce CRM focuses more on personalized experiences for your customers, and it also provides for a customized marketing experience. It details your every interaction with your customers and converts it into reliable data. Gathering information is the key to any business success; that’s the data that you get from Salesforce CRM is always secure.

This CRM also lets you connect with its various integrations that help you manage the multiple aspects of your business. From identifying new products to converting new customers, the combinations that Salesforce CRM provides are limitless. The key to their success is due to the company’s wide range of software products and cloud business solutions, all of which can be integrated with the CRM.

Salesforce has moved beyond traditional customer service and has reached the pinnacle of marketing and customer management. Their integrations can dramatically improve your business experience by using the data it gathers more effectively than most CRMs on the market.

To give you a bit of information on what kind of features are included in Salesforce, we’ve listed its key features.

  • Dashboard
  • Business intelligence
  • Outlook integration
  • Pipeline management
  • Data Integration
  • Contact management
  • Task management

NetSuite CRM features

While Salesforce is the much more popular brand, NetSuite CRM has plenty of features that can match those of Salesforce. This CRM scales with your business as it grows, and it improves your contact management and data control. It also has a unified platform that lets you access other data from different departments.

NetSuite CRM is well-known by numerous companies, both small and big. Whatever the size of your company or industry, NetSuite can meet all of your demands. Depending on the software that you choose, this CRM can help you take advantage of your customer’s activities so that you can set and make sales goals.

According to its users, NetSuite CRM is a stable and customizable software. The only downside to this software is that it’s complicated to set up. Its functionality is mostly dependent on the amount of individual scripting and programming the company can do. Other than that, this CRM is an excellent program for start-up businesses.

Here are some of NetSuite’s notable CRM features.

  • Encryption of sensitive data at rest
  • Activity Dashboard
  • Invoice Management
  • Data Import/Export
  • Inventory Management
  • Workflow Management
  • Project Management
  • Lead Pipeline

Choosing the right CRM for your business

Now that you’ve got a glimpse of what these CRMs can do, it’s time for you to choose what’s best for your business. When selecting the right CRM, always remember the importance of customer relations. The data that you collect from your customers will make or break your business so choose wisely.

To give you a head start, if you have a small to mid-range business, we suggest that you try out NetSuite CRM. This CRM might be hard to set up, but when you do, it’ll do a lot more than gather data for your company. Likewise, if you’re looking for a long lasting CRM, we suggest that you try Salesforce CRM. This CRM is perfect for small and big enterprises; the software is very user-friendly and easy to set-up.

It’s not all about what CRM has the most integrations or applications; it’s all about keeping your business in check. Remember, NetSuite and Salesforce are not the only CRMs that are on sale in the market. Use our Product Selection Tool, and one of our expert Technology Advisors will send you a short list of 5 CRM vendors that meet your specifications.

Further Reading

TechnologyAdvice can pair you with the right CRM for your company's needs.

Contact TechnologyAdvice at 877.702.2082 to get a free, 5-minute assessment of the CRM features you need and fast recommendations tailored to your requirements. Or visit our CRM software product selection tool to get started in just 3 fast steps right now online.