NetSuite CRMProduct Overview
Netsuite CRM product overview
Netsuite CRM gives companies of all sizes a complete 360-degree view of customers in real time. Netsuite CRM provides users a continuous stream of data from all points throughout the course of a customer’s interaction, and helps deliver an exceptional customer experience from the first steps of lead management to fulfillment and post-sales support. Netsuite CRM comes with marketing automation, sales force automation and customer service management as part of its core functions. Netsuite CRM also offers quotes, order management, commissions, sales forecasting, and integrated e-commerce capabilities.
Netsuite CRM is designed for businesses across a broad spectrum including advertising/digital marketing, apparel, consulting, campus stores, education, energy, financial services, food/beverage, healthcare, health and beauty, IT services, manufacturing, media and publishing, nonprofits, professional services, restaurants and hospitality, retail, software/internet companies, wholesale distributors and more.
Pros of Netsuite CRM
- Contact and Account Management
- Quote and Order Management
- Versatile and Robust
Cons of Netsuite CRM
- Social Network Integration
- Social Collaboration Features
- Mobile User Support – CRM
- Cannot purchase individual modules
- Customer Service
Breakdown of Core Features
CUSTOMER SERVICE MANAGEMENT
Netsuite CRM facilitates operations by assigning, managing, and routing customer support across multiple channels including the web, phone, and fax. Netsuite CRM provides time tracking so that users can see exactly how much time was spent with a customer. Customers have access to a personalized and interactive customer portal to help boost sales and retention. Using the portal customers can complete transactions, submit support issues, makes queries and receive answers to questions. The customer portal also lets clients update their profiles, view their history, check order status and place new orders 24/7. The customer portal provides pass-word protected access to support tools like the NetAnswers Knowledge Base and automatic receipt confirmation with case number for service requests.
Netsuite CRM uses marketing automation software to align all campaigns, programs, and teams with the marketing process. Track and measure prospective lead activity and pinpoint when that lead meets established buyer-readiness conditions that can be passed to sales. Keep tabs and oversight on marketing programs by type, lead source and promotion in real time and seamlessly track lead-to-revenue to measure ROI. Build targeted marketing mass email campaigns with database management, target list creation, and email personalization that is SPAM-compliant with auto-unsubscribe features. Netsuite CRM will also create landing pages using reusable templates with easy to use drag-and-drop interfaces to maintain a consistent look and feel. Get higher SEO rankings for dynamically generated web pages.
Netsuite CRM has mobile apps for both iPhone and Android. The SuiteCloud development platform allows users to customize mobile applications to specific business needs, and with the complementary SuiteCloud Developer Network for mobile solutions functionality is extended to such areas as field service, sales and warehousing regardless of the which mobile platform is used.
SALES AUTOMATION AND FORECASTING
Netsuite’s Sales Force Automation (SFA) software gives sales teams a view into each aspect of customer relationship from support cases to contracts and inventory. Netsuite CRM gives sales reps and managers real-time dashboards to give better insight to help up-sell, drive renewals, and set customer expectation. Sales forecasting makes sales more predictable with real-time forecasting with a system of checks and balances that triangulates data into single dashboard view. This probability-based forecasting gives weighted measurements of pending leads, quotes and orders, and allows users to make adjustments as the deal continues.
(Last updated on 02/12/2020 by Martin Shelby)