January 30, 2023

What is CRM Workflow? Top Workflows to Save Time & Money

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Tags: CRM

Key takeaways

  • With the ultimate goal of improving business and customer relations, an optimized CRM workflow can help your company save time and money.
  • With a CRM, there is one source of truth, a dashboard accessible to everyone that outlines tasks and assignments.

[cta-two]Which CRM software
is right for your business?[/cta-two]

A CRM workflow spans marketing, sales, commerce, and service communications. It gives everyone on your team, from sales to business developers, a better way to manage external and internal interactions. Better communication can help drive success, identify issues and needs, and manage campaigns – all in one place. 

It can also be a giant time vacuum, if not used properly. 

A CRM system in place can help a company connect to customers, streamline processes, and save money. For example, while utilizing a CRM workflow, important data and metrics are available in a collated and organized manner, making it that much easier to interpret data from multiple sources. 

Because this data is shown visually, any professional with credentials can have a personalized dashboard. A customized dashboard makes streamlining workflows throughout an organization easy and lets workers focus more on their duties and less on interpreting data.

With the ultimate goal of improving business and customer relations, an optimized CRM workflow can help your company save time and money.

Also Read: Buyer’s Guide to Workflow Management Software

1. Automate communications

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Sales teams spend a large portion of their day on data entry. However, setting up CRM automation will prove to be a huge time saver for these employees, eliminating major pain points. 

Not to be confused with marketing automation, CRM automation serves as the bottom of the funnel and involves a broad approach to how employees communicate with customers. 

Ways you can use CRM to automate communications and other efforts: 

  • Implement data automation.
  • Set up personalized email sequences for contacting leads.
  • Automatically log all customer interactions.
  • Automate customer service.

Also Read: 10 of the Best Options for Workflow Automation Software

2. Reduce time spent in meetings

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Implementing a CRM can help reduce the time employees spend in meetings. It’s a common complaint in today’s offices that there are too many meetings. Between daily standups, meetings to share updates or findings, and general team syncs, it’s easy to let meetings take over an entire day or week of work. With a CRM in place, some regular or shorter meetings can be eliminated or at least reduced on employees’ calendars.

How to reduce meeting time with CRM: 

  • Set up a team dashboard as well as individual dashboards.
  • Make these dashboards visible to anyone who may need access.
  • Allow employees to update their progress as you would in daily standups.
  • Encourage teams to update the dashboard regularly so that everyone can see progress in real-time.

This brings us to how to gain accountability with tasks while reducing the time spent in meetings.

Also Read: Workflow Management vs BPM vs RPA

3. Gain accountability with tasks

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Sometimes, especially in offices with a lot of employees, who does what needs to be clarified. That is notably true with day-to-day jobs or when more than one client is involved. With a CRM, there is one source of truth, a dashboard accessible to everyone that outlines tasks and assignments.

There are several ways to break down tasks, and here are a few ideas to get you started:

  • View and assign tasks by responsibility.
  • View and assign tasks by date, time, or order of importance.
  • View tasks by their trigger.
  • View tasks by status, such as completed, in progress, or blocked.

A CRM can help you create a workflow that automatically builds your daily task list based on the stage in each task, along with automatic reminders and alerts. This will help save time as employees only need to reference one database and checklist.

4. Minimize duplicates

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When you’re working with many clients, it’s entirely possible you’ll encounter duplicate records in your system. Of course, being human, you and your team are also likely to enter information that has errors. Manually updating and removing these duplicates and mistakes can be a costly timesink.

However, automated workflows within a CRM can help eliminate errors and duplicates with an integrated platform that allows employees to track and manage a business more effectively. 

How to reduce duplicates within a CRM:

  • Set up a duplication rule.
  • View any duplications by criteria and delete as needed.
  • Download third-party software that can detect, merge, and automatically delete duplicate entries.

5. Organize data

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As we already know, a CRM is a database that contains a lot of information. This information includes marketing and sales tools, information collected and shared across the organization, and any insights gained from clients. With such large amounts of data, it’s essential to keep it organized in a way that helps your team streamline their processes.

How CRM can help organize large amounts of data:

  • Set guidelines, definitions, & naming conventions with accountability measures.
  • Limit user permissions.
  • Be strategic about customizations.
  • Delete data that are no longer useful.

Why your company needs a CRM 

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Through automated workflows, CRM is a tool that helps digital enterprises enhance productivity and increase revenue simply by improving the way teams work. Therefore, a CRM is a valuable tool for any digital company as they grow and learn more about its customers and how to serve them better.

Whether you’re building out your existing CRM workflow or buying your first CRM, the tips above should help improve your teams’ workflow by automating communications, reducing meeting times, gaining accountability for assignments, and minimizing duplicates in your data. 

Looking for the latest in CRM solutions? Check out our CRM Software Buyer’s Guide.

1 Pipedrive

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Pipedrive is a sales-focused customer relationship management tool that teams of all sizes love using. It visualizes your sales pipeline and helps to make sure important activities and conversations won’t get dropped. It also sports built-in forecasting, integrations with other software such as Google Apps, MailChimp and Zapier and an API for those who like to “roll their own” software solutions.

Learn more about Pipedrive

2 HubSpot CRM

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HubSpot is an intuitive CRM that makes managing your sales pipeline a breeze. Everything you need to track important metrics, set up time-saving flows and automations, manage clients seamlessly, and grow your business is available in one tidy dashboard. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

Learn more about HubSpot CRM

3 Salesforce CRM

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Drive growth with Sales Cloud 360, the best-in-class sales solution that has helped power the world's best sales teams. Firms of all sizes, industries, and geographies, realize value faster with Sales Cloud 360. Increase rep productivity with data-driven selling by quickly deploying industry-specific apps and best practice processes. You also get access to 150,000+ sales organizations and a 2 million user-strong community that are passionate about sales growth.

Learn more about Salesforce CRM

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