Best AEO Tools for 2026: Top Picks for AI Search Visibility

HubSpot AEO is an answer engine optimization tool designed to help businesses measure and improve how they appear in AI-generated answers. It includes a free AEO Grader that evaluates brand visibility across platforms like ChatGPT and Gemini, along with expanded capabilities inside HubSpot’s marketing platform for tracking performance, analyzing competitors, and identifying optimization opportunities.

• AI visibility score: Provides a benchmark for how often your brand appears in AI-generated answers, helping identify gaps in visibility.
• Citation analysis: Shows which sources and content types influence AI responses, helping explain why certain brands are cited more often.
• Competitor comparison: Benchmarks your brand’s visibility, sentiment, and share of voice against competitors in AI-generated answers.
• Prioritized recommendations: Suggests specific content opportunities based on visibility gaps, helping teams focus on high-impact actions.
• CRM-informed insights: Uses HubSpot data to tailor recommendations and prioritize prompts relevant to your audience.

• AEO Grader: Free
• HubSpot AEO (standalone): $45/month
• HubSpot AEO (within Marketing Hub): Starts at $800/month for 3 core seats 
• Free trial: 28 days

Semrush AI Visibility Toolkit is a premium Semrush toolkit built to help businesses measure how they show up in AI-driven search experiences. Semrush says it tracks brand visibility across platforms such as ChatGPT, Google AI, Gemini, and Perplexity, and includes tools for prompt monitoring, competitor analysis, and optimization guidance.

• AI visibility tracking: Measures how visible your brand is across AI search platforms and highlights where your presence is strong or weak.
• Prompt-level monitoring: Tracks the prompts that matter most to your business so you can see which questions surface your brand and which do not.
• Competitor research: Compares your AI visibility against competitors and identifies the topics and prompts where rivals are cited but you are not.
• Optimization guidance: Surfaces priorities for improvement, including technical blockers and content opportunities that may help strengthen AI visibility.
• Integrated search ecosystem: Lets SEO teams work from AI visibility data inside a larger Semrush environment that already includes keyword, site audit, and broader search research tools.

• Free: $0
• Base: $99/month per domain
• Free trial: 7 days

Profound is an AI visibility and answer engine optimization platform designed to help brands understand and improve how they appear in AI-generated responses. It focuses on tracking citations, monitoring brand mentions, and analyzing how AI systems interpret your content across different prompts and topics.

• AI citation tracking: Tracks where and how your brand is cited across AI-generated answers, helping you understand which sources and content influence visibility.
• Brand perception analysis: Analyzes how AI models describe your brand, including sentiment, positioning, and recurring narratives.
• Competitive intelligence: Identifies which competitors are being mentioned in AI responses and highlights gaps where your brand is missing.
• Prompt and topic monitoring: Tracks performance across key queries and topics to show where your brand is gaining or losing visibility.
• Source and influence mapping: Breaks down which domains and content types AI models rely on, helping guide content and PR strategies.

For brands:

• AEO Report: Free

• Starter: $82.50/month
• Growth: $332.50/month
• Enterprise: Custom pricing

For agencies: 

• Agency Growth: $99/month + add-ons
• Agency Enterprise: Custom pricing

Botify is an enterprise AI search optimization platform that combines traditional search visibility data with newer AEO capabilities. Its AI Visibility product, part of Botify Analytics, helps brands measure how often they appear in AI-generated results, while Botify helps prioritize the optimizations most likely to improve online discoverability.

• AI Visibility campaigns: Botify lets teams create campaigns that generate and distribute prompts, then measure performance across platforms such as ChatGPT, Perplexity, and Google AI Mode.
• Citation and mention analysis: This AEO visibility tool tracks how often your brand and content appear in AI-powered search results and compares those signals against competitors.
• Competitor AI visibility reporting: Botify includes competitor analysis so teams can see where rival brands are winning or losing visibility over time.
• Botify recommendations: Botify prioritizes the next most impactful optimizations using AI, helping teams act on visibility data faster.
• Technical SEO plus AEO context: Because Botify sits inside a broader enterprise search platform, teams can connect AI visibility insights with crawlability, site performance, and other technical SEO signals.

Botify offers custom pricing based on your organization’s size, needs, and feature requirements. Because it’s built for enterprise teams, you’ll need to contact Botify directly for a tailored quote. Requesting a demo is the best way to explore pricing and see how the platform fits your AEO and SEO strategy.

Ahrefs Brand Radar is a brand monitoring feature within Ahrefs that helps businesses track mentions, visibility, and share of voice across web content and emerging AI-driven search experiences. It combines brand tracking with Ahrefs’ broader SEO data to provide insight into visibility and competitive positioning.

• Brand mention tracking: Monitors where and how often your brand appears across the web, helping measure visibility and awareness.
• AI visibility tracking (add-on): Tracks brand presence across AI-generated prompts and platforms, enabling ongoing monitoring of AI search visibility.
• Share-of-voice analysis: Compares your brand’s visibility against competitors to identify gaps across topics and queries.

• Brand Radar add-on: $199/month per platform
• All platforms: $699/month

The Ahrefs Brand Radar add-on is for broad platform coverage and custom tracking. This tool is also included in the regular Ahrefs subscription plans below for research and discovery:

• Ahrefs Free: $0
• Starter: $29/month
• Lite: $108/month
• Standard: $208/month
• Advanced: $374/month
• Enterprise: $1,499/month

Peec AI is an AI search analytics platform designed to help marketing teams track how their brand appears in AI-generated search results. It focuses on monitoring visibility, citations, and competitive performance across platforms like ChatGPT, Perplexity, Gemini, and Google AI Overviews, helping teams understand and measure their presence in AI-driven search.

• AI visibility tracking: Monitors how often your brand appears across major AI search platforms, including ChatGPT, Perplexity, and Google AI Overviews, with daily tracking and historical trends.
• Prompt and citation analysis: Tracks which prompts trigger your brand and identifies the exact sources AI models cite, helping inform content and PR strategy.
• Competitive benchmarking: Compares your visibility, positioning, and mentions against competitors across AI engines to identify gaps and opportunities.

For brands:

• Starter: $80/month
• Pro: $205/month
• Advanced: $420/month
• Enterprise: Custom pricing

For agencies:

• Essential: $205/month
• Growth: $420/month
• Comprehensive: $675/month
• Custom: Custom pricing

Scrunch is an AI search optimization platform that helps businesses monitor brand presence in AI search, understand how AI interprets their sites, and improve visibility through optimization guidance and AI-friendly content delivery. Its platform includes monitoring, auditing, optimization, and AXP tools designed for AI-first discovery.

• Cross-LLM monitoring: Scrunch tracks brand presence, rankings, sentiment, citations, and competitor performance across major AI platforms, with filtering by topic, persona, model, region, and more.
• Citation and competitor intelligence: The platform maps cited sources, flags competitive gaps, and shows where competitors are being surfaced instead of your brand.
• Agent Experience Platform (AXP): Scrunch can generate an AI-friendly version of your site that is easier for AI agents to crawl, parse, and cite, helping improve inclusion in AI answers.

For brands:

• Core: $250/month
• Enterprise: Custom pricing
• Free trial: 7 days

For agencies:

• Agency Core: $500/month
• Agency Enterprise: Custom pricing
• Free trial: 7 days

Conductor Intelligence is an enterprise SEO and content intelligence platform that helps businesses plan, create, and optimize content for search. It combines keyword research, performance tracking, and content guidance with emerging insights into how content performs across AI-influenced search experiences.

• Enterprise SEO and content platform: Supports keyword research, content planning, and performance tracking to improve search visibility at scale.
• Content workflow integration: Connects SEO insights directly to content teams, enabling collaboration, task management, and optimization workflows.
• Performance reporting and dashboards: Provides customizable reporting and executive-level dashboards to track content performance and ROI.

Conductor Intelligence offers custom enterprise pricing based on business size, data needs, and feature requirements. Contact the vendor to request a demo or get a tailored quote.