Mailchimp is still one of the most recognizable email marketing platforms, but it is not always the best fit once your list grows, your automation needs change, or your team wants stronger ecommerce, CRM, SMS, or reporting tools.
The best Mailchimp alternatives should make it easier to build campaigns, segment contacts, automate follow-ups, track performance, and manage customer communication without forcing you into a pricing model or workflow that no longer fits your business.
For this guide, I reviewed Mailchimp alternatives based on the needs of small businesses, growing marketing teams, ecommerce brands, nonprofits, and midsized companies. I focused on pricing structure, email creation, automation, contact management, segmentation, SMS and multichannel marketing, ecommerce support, CRM features, reporting, usability, and overall value.
| Provider | Best for | Monthly starting price |
| Brevo | Overall SMB value, especially for large lists with moderate send volume | Free |
| MailerLite | Lean teams that want clean newsletter tools and simple automation | Free |
| Constant Contact | Nontechnical SMBs, local services, nonprofits, and events | $12 |
| ActiveCampaign | Businesses that have outgrown basic newsletters | Custom pricing shown by contact count |
| Omnisend | Ecommerce SMBs that want email, SMS, push, and store automations | Free |
| HubSpot | Midsized businesses that want email connected to CRM and sales | Free |
Mailchimp alternatives compared
| Provider | Free plan | Best-fit use case | Standout strengths |
| Brevo | Yes | SMB value | Email, SMS, WhatsApp, CRM, automation, transactional messaging, and unlimited contacts on some plans |
| MailerLite | Yes | Lean campaign building | Newsletters, landing pages, websites, signup forms, pop-ups, and simple automation |
| Constant Contact | No, free trial available | Guided small business marketing | Email, SMS, social posting, events, ecommerce, AI, automation, and support |
| ActiveCampaign | No, free trial available | Advanced automation | Behavioral automation, AI, email, SMS, WhatsApp, CRM add-ons, and 1,000+ integrations |
| Omnisend | Yes | Ecommerce marketing | Email, SMS, push notifications, ecommerce automations, segmentation, and store integrations |
| HubSpot | Yes | CRM-connected marketing | Email marketing, CRM, forms, landing pages, automation, personalization, reporting, and sales tools |
Brevo: Best overall Mailchimp alternative
Pros
- Strong value for businesses with large contact lists.
- Supports email, SMS, WhatsApp, transactional email, automation, CRM, and live chat.
- Free plan available.
- Send-volume pricing can be more favorable than list-size pricing for some SMBs.
- Built-in sales and customer communication tools.
Cons
- Some advanced AI, ecommerce, and multichannel features are reserved for higher plans.
- Not the cleanest fit for teams that only need simple newsletters.
- Support options vary by plan.
Why I like Brevo
Brevo is my top overall Mailchimp alternative because it covers more than email marketing while keeping strong small to mid-sized business value. It supports email campaigns, SMS, WhatsApp, transactional messages, CRM, live chat, automation, forms, landing pages, and customer data tools. That makes it useful for businesses that want to centralize more customer communication without jumping straight into a higher-cost marketing suite.
Brevo’s pricing model is also a key advantage. Because it is tied more closely to email send volume than list size, it can be a better fit for businesses with large databases that send targeted campaigns rather than daily mass emails.
Who should use Brevo
Use Brevo if you want a Mailchimp alternative that can handle email marketing, SMS, WhatsApp, transactional email, CRM, automation, and customer communication from one platform. It is especially strong for SMBs with large contact lists, moderate send volume, and a need for better value than contact-based pricing models.
Brevo pricing
- Free ($0): Includes a free account with up to 300 emails per day.
- Starter ($9/month): Starts with 5,000 emails per month and includes email and SMS, a drag-and-drop editor, templates, AI content generation, advanced segmentation, forms, basic reporting, and email support.
- Standard ($18/month): Adds marketing automation, A/B testing, advanced email reporting, AI send-time optimization, web and event tracking, and landing pages.
- Professional ($499/month): Adds higher send volume, WhatsApp, pop-ups, mobile and web push, multi-user access, contact scoring, advanced ecommerce features, AI segmentation, AI data analysis, phone support, and deliverability specialist support.
- Enterprise: Custom pricing for companies with 1 million+ contacts that need multi-account management, custom objects, wallet tools, custom loyalty, dedicated IP, SSO/SAML, tailored onboarding, and CSM support.
**Annual pricing is available at 10% off.
Brevo standout features
- Send-volume value: Pricing is more favorable for businesses with large databases that do not send daily campaigns.
- Multichannel marketing: Supports email, SMS, WhatsApp, web and mobile push, live chat, chatbot, wallet, and phone.
- Transactional messaging: Sends real-time email, SMS, and WhatsApp messages through SMTP relay and API.
- Marketing automation: Builds automated customer journeys across channels.
- CRM and sales tools: Includes sales pipelines, sales automation, chat, shared inbox, meetings, and reporting.
- AI tools: Includes AI content generation, AI send-time optimization, AI segmentation, and AI data analysis on eligible plans.
MailerLite: Best for lean teams that want simple newsletters and automation
Pros
- Clean, beginner-friendly email campaign builder.
- Free plan available.
- Includes newsletters, automations, landing pages, websites, forms, and pop-ups.
- Integrates with tools like Stripe, Shopify, WordPress, WooCommerce, Zapier, Make, and more.
- Paid plans include useful content and workflow tools.
Cons
- Free plan is limited to 250 subscribers.
- Less suited to advanced enterprise marketing operations.
- Some higher-value tools require paid plans.
Why I like MailerLite
MailerLite is the cleanest fit for lean teams that want to create newsletters, landing pages, websites, automations, and signup forms without a long setup process. It gives small teams enough structure to build professional campaigns while staying simpler than larger marketing platforms.
I like MailerLite most for creators, solo marketers, lean SMB teams, and content-driven businesses that need practical email tools, not a heavy CRM or advanced automation system.
Who should use MailerLite
Use MailerLite if you want a Mailchimp alternative that is easy to learn and focused on newsletters, simple automations, landing pages, websites, forms, and pop-ups. It is a good fit for lean teams that want to launch campaigns quickly without managing a large marketing suite.
MailerLite pricing
- Free ($0): Supports up to 250 subscribers, 2,500 monthly emails, 2 user seats, email campaigns, visual automations, websites, landing pages, digital products or services, signup forms, reporting, A/B testing, and 100+ integrations.
- Comfort ($12/month): Adds unlimited templates, 50 visual automations, 10 websites and landing pages, 5 digital products and bookings, 10 signup forms and pop-ups, logo removal, a subscriber preference center, subject line generator, AI writing assistant, dynamic emails, and smart sending.
- Power ($25/month): Adds unlimited monthly emails, unlimited user seats, unlimited visual automations, unlimited landing pages and websites, unlimited digital products and bookings, unlimited signup forms and pop-ups, multiple automation triggers, partner discounts, and live chat support.
- Enterprise: Custom plan for businesses with over 200,000 subscribers, custom sending volume, unlimited user seats, priority support, onboarding, a dedicated success manager, dedicated IP, account audit, and deliverability support.
**Annual pricing is available at 10% off.
MailerLite standout features
- Newsletter builder: Creates mobile-friendly newsletters with drag-and-drop, simple, and custom HTML editors.
- Landing pages and websites: Lets teams launch simple web pages and landing pages without separate tools.
- Signup forms and pop-ups: Supports list growth through embedded forms, pop-ups, and promotion pop-ups.
- Visual automations: Builds automated email workflows for basic nurturing and follow-up.
- AI writing assistant: Helps generate and revise campaign copy on paid plans.
- Integrations: Connects with Stripe, Make, Zapier, Shopify, WordPress, WooCommerce, and other tools.
Constant Contact: Best for nontechnical SMBs, nonprofits, and event marketing
Pros
- Easy-to-use email and social media tools.
- Strong fit for local businesses, nonprofits, and event-based marketing.
- Includes SMS, social posting, ecommerce, events, AI, automation, and reporting.
- 300+ integrations.
- Offers live support and onboarding resources.
Cons
- No permanent free plan.
- Pricing scales by contacts and email sends.
- Advanced automation and segmentation require higher plans.
Why I like Constant Contact
Constant Contact is a strong Mailchimp alternative for small businesses that want guided email marketing and more support than a barebones newsletter tool. It combines email marketing, templates, SMS, social posting, ecommerce, events, automation, reporting, and integrations in a platform that is approachable for nontechnical users.
I especially like it for local businesses, nonprofits, service providers, and event-driven organizations that want help building campaigns, managing contacts, promoting events, and reporting results without needing a dedicated marketing operations team.
Who should use Constant Contact
Use Constant Contact if you want a Mailchimp alternative with guided setup, live support, templates, event tools, social posting, SMS options, and nonprofit-friendly discounts. It is best for nontechnical SMBs, local service providers, nonprofits, and businesses that run events or community campaigns.
Constant Contact pricing
- Lite ($12/month): Includes email marketing, social media tools, one automation template, drag-and-drop email editor, AI copy generator, templates, basic reporting, 1 user, and limited segmentation.
- Standard ($35/month): Adds more automation templates, AI campaign builder, resend to non-openers, email scheduling, subject line testing, advanced reporting, 3 users, more custom segments, and stronger social scheduling.
- Premium ($80 per month): Adds dynamic content, custom automations, ecommerce templates, unlimited automation templates, priority onboarding, dedicated support, unlimited users, advanced segmentation, and included SMS messages.
- Teams: Custom pricing for organizations with multiple locations or teams that need account management and brand control.
Constant Contact standout features
- Email templates: Offers a drag-and-drop editor, AI copy generator, and email templates.
- Marketing calendar: Helps teams plan and manage campaigns.
- Event marketing: Supports event registration, payments, and promotion.
- Social media marketing: Lets teams post and schedule to major social platforms.
- SMS marketing: Available as an add-on or included with Premium.
- 300+ integrations: Connects with tools such as Google, Microsoft, Facebook, Canva, LinkedIn, Vimeo, Zapier, Shopify, and Eventbrite.
ActiveCampaign: Best for advanced automation
Pros
- Strong automation and customer journey tools.
- Active Intelligence AI features across plans.
- Supports email, SMS, WhatsApp, landing pages, CRM add-ons, and ecommerce integrations.
- 1,000+ integrations.
- Strong fit for behavior-based campaigns.
Cons
- More than some beginner teams need.
- Pricing depends on contacts and selected package.
- CRM features may require add-ons.
Why I like ActiveCampaign
ActiveCampaign is the best Mailchimp alternative for businesses that have outgrown basic newsletters and need stronger automation. It is built for customer journeys, segmentation, behavioral triggers, AI-assisted campaign creation, ecommerce workflows, and cross-channel messaging.
I like ActiveCampaign most for teams that want to automate lifecycle marketing, nurture leads, trigger messages based on behavior, and connect email with SMS, WhatsApp, ecommerce, CRM, and analytics tools.
Who should use ActiveCampaign
Use ActiveCampaign if you need advanced automations, behavior-based campaigns, AI-assisted marketing, and deeper customer journeys than Mailchimp offers. It is best for experienced marketers, ecommerce brands, SaaS teams, and businesses with defined funnels that need stronger segmentation and automation.
ActiveCampaign pricing
Prices reflect subscriptions that include 1,000 email contacts under the Email plan:
- Starter ($15/month): Includes Active Intelligence with limits, marketing automation, email marketing, limited segmentation, 5 actions per automation, standard CRM and ecommerce integrations, and 1 user.
- Plus ($49/month): Adds stronger automation and customer insights, standard segmentation, unlimited automation actions, landing pages, standard CRM and ecommerce integrations, and 1 user.
- Pro ($79/month): Built for cross-channel marketing orchestration with Active Intelligence, advanced segmentation, unlimited automation actions, and landing pages.
- Enterprise ($145/month): Custom package for larger teams that need higher limits, more governance, and advanced support.
- Add-ons: CRM and sales engagement features may require additional packages.
ActiveCampaign standout features
- Marketing automation: Builds automated customer journeys and lifecycle campaigns.
- Active Intelligence: Uses AI to help create campaigns, analyze insights, and speed up marketing work.
- Cross-channel marketing: Supports email, SMS, WhatsApp, transactional email, and CRM workflows.
- Advanced segmentation: Helps teams target audiences based on behavior, engagement, and customer data.
- Ecommerce integrations: Connects with Shopify, WooCommerce, Square, BigCommerce, Magento, and Shopify Plus.
- 1,000+ integrations: Connects with tools including Zapier, Gmail, Outlook, Slack, PayPal, Stripe, Calendly, Eventbrite, Salesforce, Microsoft Dynamics, and more.
Omnisend: Best for ecommerce SMBs
Pros
- Built for ecommerce email and SMS marketing.
- Free plan includes access to many paid-plan-style features, with limits.
- Supports email, SMS, and web push notifications.
- Store-based automations and ecommerce segmentation.
- Integrates with major ecommerce platforms and 200+ prebuilt integrations.
Cons
- Best fit is ecommerce, not every business type.
- Free plan has tight send and contact limits.
- Pricing is based on billable contacts.
Why I like Omnisend
Omnisend is the strongest Mailchimp alternative for ecommerce SMBs because it is built around store data, automation, and omnichannel messaging. It combines email, SMS, push notifications, ecommerce workflows, segmentation, AI, and reporting in one platform.
I like Omnisend for online stores that want to recover abandoned carts, send product recommendations, build post-purchase flows, retarget customers, and sync ecommerce audiences with paid ad platforms.
Who should use Omnisend
Use Omnisend if you run an ecommerce business and want email, SMS, push notifications, store-based automations, and ecommerce segmentation in one system. It is best for Shopify, WooCommerce, and other online stores that want stronger sales-driven campaigns than a general email platform.
Omnisend pricing
- Free ($0): Includes access to all Omnisend features, up to 500 emails per month, and a maximum send segment of 250 contacts. You can upload unlimited contacts, but only 250 contacts or fewer can receive campaigns on the Free plan.
- Standard (starts at $16 per month): Best for growing and midsize businesses focused on email marketing. Includes most Omnisend features, unlimited push notifications, live chat support, and email credits equal to your billable contact count multiplied by 12 per billing cycle.
- Pro (starts at $59 per month): Best for high-volume senders that want unlimited emails, unlimited push notifications, advanced AI features, and access to SMS as an add-on. SMS starts at 0.7 cents per message for US and Canada recipients under the 2026 volume-based pricing model.
- Starter discount: New paid subscribers can get 30% off the first three months when paying for three months upfront. This lowers Standard to $11.20 per month and Pro to $41.30 per month during the promotional period.
Omnisend standout features
- Ecommerce automation: Builds store-based workflows for abandoned cart, welcome, post-purchase, and repeat purchase campaigns.
- Email, SMS, and push: Combines three customer messaging channels in one ecommerce marketing platform.
- AI tools: Includes AI form building, audience trend analysis, data insights, dynamic content, and product recommendations.
- Segmentation: Helps target shoppers based on behavior, purchase history, and engagement.
- Paid audience syncing: Supports ecommerce audience use cases for platforms like Google Customer Match and Facebook Custom Audiences.
- Store integrations: Connects with ecommerce platforms and 200+ prebuilt integrations.
HubSpot: Best for CRM-connected email marketing
Pros
- Email marketing connects directly with HubSpot CRM.
- Free plan available.
- Includes forms, landing pages, personalization, automation, reporting, and broader marketing tools.
- Strong fit for sales and marketing alignment.
- Scales into a full customer platform.
Cons
- Professional and Enterprise plans are expensive.
- Required onboarding fees apply to higher Marketing Hub tiers.
- Costs can increase as marketing contacts and seats grow.
Why I like HubSpot
HubSpot is the best Mailchimp alternative for midsized businesses that want email marketing connected to CRM, sales, forms, landing pages, automation, reporting, and customer data. Instead of treating email as a standalone channel, HubSpot lets teams personalize campaigns based on CRM fields, lifecycle stage, list membership, engagement, and customer activity.
I like HubSpot most for businesses that need marketing and sales to work from the same customer record. It is not the lowest-cost option, but it is strong for teams that want email marketing tied to lead management, pipeline visibility, and broader marketing operations.
Who should use HubSpot
Use HubSpot if you want a Mailchimp alternative that connects email marketing with CRM, sales, reporting, landing pages, forms, automation, and customer data. It is best for mid-sized businesses that need a broader marketing and sales platform instead of a standalone email tool.
HubSpot pricing
- Free ($0): Free for up to 2 users and includes basic tools for lead generation and email marketing.
- Starter ($7 per seat per month, billed annually): Includes essential marketing, sales, service, content, and data management software, 1,000 marketing contacts, and included HubSpot credits.
- Professional ($800 per month, billed annually): Includes 3 core seats, 2,000 marketing contacts, omnichannel campaigns, automation, reporting, and demand generation tools. A one-time Professional onboarding fee applies.
- Enterprise ($3,600 per month): Includes 5 core seats, 10,000 marketing contacts, enterprise governance, customer journey tools, higher limits, and a required Enterprise onboarding fee.
HubSpot standout features
- CRM-connected email: Personalizes campaigns using CRM data and customer lifecycle information.
- Drag-and-drop email builder: Builds branded emails with templates and no coding.
- Personalization: Uses contact names, company details, lifecycle stages, list membership, and engagement data.
- Automation: Triggers follow-up actions based on email opens, bounces, clicks, and other engagement.
- A/B testing and reporting: Helps teams understand what drives engagement and sales.
- AI writing tools: Helps generate subject lines, email copy, and campaign content.
How to choose the best Mailchimp alternative for your business
The best Mailchimp alternative depends on why you are switching. Some businesses need lower costs, while others need stronger automation, ecommerce tools, SMS, CRM, or better support. Use these steps to narrow your options.
Step 1: Identify why Mailchimp is no longer the right fit
Start with the problem you are trying to solve. If pricing is the issue, compare how each platform charges for contacts, emails, users, and add-ons. If automation is the issue, review workflow limits, triggers, segmentation, and customer journey tools. If ecommerce is the priority, focus on abandoned cart, product recommendations, store integrations, and purchase-based segmentation.
Step 2: Match the platform to your campaign type
Choose Brevo if you want strong SMB value and multichannel communication. Choose MailerLite if you need clean newsletters, forms, and landing pages. Choose Constant Contact if you want guided small business marketing and event tools. Choose ActiveCampaign if automation is the top priority. Choose Omnisend if ecommerce drives your email strategy. Choose HubSpot if email needs to connect with CRM, sales, and reporting.
Step 3: Compare pricing by list size and send volume
Do not compare only the starting price. Email platforms may charge by contacts, sends, seats, SMS credits, marketing contacts, or add-ons. A platform that looks cheaper for 500 contacts may become expensive at 25,000 contacts, while a send-volume model may work better if you have a large list but send less often.
Step 4: Review automation and segmentation needs
Basic newsletters need simple list segmentation and scheduled emails. Growing teams often need welcome journeys, lead nurture campaigns, abandoned cart reminders, post-purchase emails, reengagement campaigns, and behavior-based triggers. Pick a platform that can support your next stage, not just your current sends.
Step 5: Check ecommerce, CRM, and integration requirements
Make sure the platform connects with your ecommerce store, CRM, website forms, payment tools, analytics, and ad platforms. This is especially important if you use Shopify, WooCommerce, Salesforce, HubSpot, Zapier, WordPress, or other business systems.
Step 6: Test the builder, reports, and support
Use the free plan or trial to build a real campaign, import a sample list, create a segment, test an automation, and review reporting. Also check support access. If your team is nontechnical, responsive support and good onboarding may matter as much as advanced features.
Step 7: Choose the tool that fits your next 12 months
Switching email platforms takes time, especially if you need to migrate lists, templates, automations, forms, and store data. Choose a platform that can support your expected list growth, campaign frequency, marketing channels, and reporting needs over the next year.
Frequently asked questions
