MailChimp 2026 Overview: Pricing, Ratings & Details

MailChimp is a cloud-based email marketing platform that services e-commerce shops and online retailers. MailChimp's email marketing automation allows users to target customers based on behavior, preferences, and previous sales. Features provide email templates, connection to e-commerce stores, targeted analytics, and in-suite apps. 

MailChimp integrates with all major e-commerce providers, such as targeted email or Facebook ad campaigns, automated product follow-ups, and back-in-stock messaging. The drag and drop designer allows users to create campaigns, collaborate with multi-user accounts, and assist the design process and workflow. A single API request can Trigger a series of emails. Use the built-in segmentation to build custom rules. MailChimp offers advanced reporting features that can be accessed anywhere via mobile capabilities. Users can monitor sales and website activity with reports, and use Google Analytics to inform email and advertising content. 

Users can sync data with integrated e-commerce platforms, import content from other sources, analyze how campaigns affect business, track store visitors, capture order information, and pass all the data back to MailChimp. MailChimp’s API adapts email marketing to the workflow, integrating with a CRM or building a customized CMS. MailChimp's abuse prevention initiative, Omnivore, works in the background to help keep systems clean. MailChimp integrates with Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, SurveyMonkey, and many more e-commerce support platforms. 

MailChimp email templates and forms are mobile-ready. MailChimp mobile apps allow users to add notes to a contact or send a campaign from anywhere. MailChimp Subscribe collects signups, on or offline, on a tablet, and MailChimp Snap sends a quick, photo-based email to a segment or list of subscribers.