Constant Contact is a user-friendly, cloud-based email and digital marketing platform designed specifically for small and medium-sized businesses. Yet, Constant Contact does offer a premium plan for larger organizations. A digital marketing platform enables companies to manage emails, automate social media campaigns, and analyze customer behavior and campaign results. In addition to email and social media marketing, Constant Contact also utilizes SMS marketing, e-commerce, and event marketing to connect businesses with their customers, promoting online advertising of services or products.
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The best Constant Contact alternatives in 2025 comparison chart
The comparison charts highlight each Constant Contact alternative and its key differences.
Marketing Platform
Best for
Standard Features
Starting price
Integrations
Best overall
- Email marketing
- Marketing automation
- Audience segmentation
- Analytics & Reporting
- Integrations
Free
Mailchimp can integrate with over 300 applications.
Small to midsize businesses
- Email marketing
- SMS marketing
- Automation
- CRM platform
Free
Brevo’s marketplace, e-commerce, API & 3rd party tools allow it to connect to over 800 apps
Entrepreneurs and small businesses
- Email marketing integration
- Social media integration
- Content creation & management
$0.59/month
Hostinger integrates with other applications using its API tool and email marketing features
End-to-end encryption
- End-to-end encryption
- Zero-access encryption
$3.99/month
Proton can integrate into 3rd party email apps using the Proton Mail Bridge if the email apps support IMAP/SMTP protocols
eCommerce and lead generation
- Sales funnel builder
- Email marketing
- CRM tool
- Drag-and-drop email editor
$97/month
ClickFunnels integrates into CRM apps, e-commerce platforms, and many other apps using APIs or its 3rd party app
Software like Constant Contact comes with its pros and cons. The noted pain points are image handling, limited formatting options, recurring usability issues, and managing inactive and unsubscribed accounts. These listed cons receive negative feedback from 45% up to 65% of the customers who used Constant Contact.
- Image handling – is a con due to difficulty in uploading, resizing, and placing images properly in emails
- Formatting options – the common problems with formatting are alignment issues, limited text formatting, and unstable font sizes
- Usability issues – frequent syncing issues, slow loading time, crashes, including too many bugs and glitches
- Difficulty managing inactive accounts – processing multiple lists or re-subscribing customer’s accounts is challenging, including email delivery
The most frustrating issue for customers using this product is the handling of emails. Nearly 70% of the customers complained about emails not being delivered, inaccurate or invalid email addresses, valid emails flagged as spam, and account suspensions. Whether you are a startup, a small business, a large company, or a social media influencer, emailing and managing social media content are the primary means of communicating with your customer base. It’s paramount that a successful business has a reliable communication software solution they can trust, which is user-friendly, saves time, and generates expected results.
Businesses must have confidence in the digital marketing platform, particularly when utilizing some of its engaging features. All digital marketing solutions will have pros and cons. Most digital marketing solutions feature marketing automation, social media integration, segmentation, and email marketing, which saves time and helps create a customer base quickly.
Constant Contact does not offer a free plan. However, it does offer a 60-day free trial period, allowing you to test their product thoroughly. Additionally, Constant provides a 30-day money-back guarantee if you are not satisfied with the product. Let’s examine other digital marketing platforms and compare them to Constant Contact.
The best Constant Contact alternatives in 2025
Mailchimp: Best overall
Mailchimp is an all-in-one marketing automation platform that focuses on automatically repeating marketing tasks and workflows. It is touted as being easy to use. It comes with a comprehensive free plan, intuitive email design tools, and a simplified marketing automation tool, making it easy for company staff to learn quickly and effectively. Mailchimp has a strong reputation as being a reliable all-in-one marketing platform with a large community base.
Ideal for
Mailchimp excels in small businesses, nonprofit organizations, and e-commerce businesses. Mailchimp is not suited for large enterprise companies or Business-to-Business companies that track personalized sale cycles.
MailChimp pros and cons
Pros
- User-friendly interface
- Comprehensive analytics
- Built-in CRM
- Website Builder
- Extensive template options
- A/B testing
- Extensive integrations
Cons
- Customer service
- Steep pricing
- Limited advanced customization options
- Feature overload
- Lacks flexible email flows
- Limited website builder options
Brevo: Best for small to midsize businesses
Brevo is a comprehensive marketing automation platform with built-in CRM functionality that allows businesses to communicate with customers using Short Message Service (SMS) marketing and email marketing, including communication software like WhatsApp. This all-in-one marketing platform utilizes multi-channel marketing, managing transactional emails, chat marketing, and SMS marketing data. Brevo also meets General Data Protection Regulation (GDPR) compliance standards, allowing for a limited global customer base.
The multi-channel feature can also work with popular software solutions, such as Facebook and Google Ads, while keeping the data in one location. Brevo comes with a Customer Relationship Management (CRM) module that businesses can use to manage customer interactions. Brevo also provides an Application Programming Interface (API) to connect and share information with different software applications.
Ideal for
Brevo’s digital marketing platform is ideal for small to midsize businesses and is a popular selection for nonprofit organizations.
Brevo pros and cons
Pros
- User-friendly
- Free tier
- All-in-one platform
- Integration capabilities
- Customer support
- Automation features
- Good deliverability
Cons
- Limited customization
- Pricing
- Limited standalone landing page functionality
- Some features may require credits
- Limited automatic workflows
- Reporting and analytics lack details
- Customer support
Hostinger: Best for entrepreneurs and small businesses
Hostinger’s digital marketing platform is unique due to its integrated approach, which enables businesses to perform web hosting and domain registration services from a single platform. Hostinger’s new email marketing tool, Reach, provides AI-powered email marketing with built-in templates that offer a variety of pre-designed templates, including newsletters and promotional templates. Hostinger Reach can also integrate with other marketing tools, such as Meta Pixel or Google Ads.
Ideal for
The Hostinger email tool is ideal for entrepreneurs, small businesses, or startups.
Hostinger pros and cons
Pros
- User-friendly Control Panel (hpanel)
- Affordable plans
- Excellent customer service
- Good server performance
- LiteSpeed Caching Plugin
- 30-Day Money Back Guarantee
Cons
- Price increase at renewal
- Limited support options
- Limited storage and features
- Not capable of supporting high-traffic sites
Proton Mail: Best for end-to-end encryption
Proton Mail is not a digital marketing platform. However, it does contain some of the features of a marketing platform. Though the features are limited, it comes with A/B testing, email templates, and analytical resources. Proton is not designed for sending emails to a large customer base. Proton’s strength lies in its security features, including end-to-end encryption and zero-access encryption, which ensure that only the intended recipient can read the email. Proton prioritizes email security and does not track user activity or collect data on email traffic.
Ideal For
Proton is ideal for any individual or business that wants to ensure an email is read by the intended recipient. Proton Mail can cater to three categories of customers. Proton Mail can address the secure email needs of individuals, entrepreneurs, families, or businesses. Businesses required to meet General Data Protection Regulation (GDPR) or Health Insurance Portability and Accountability Act (HIPAA) requirements, including those handling sensitive business data, should consider Proton Mail.
Proton pros and cons
Pros
- Zero-access encryption
- Privacy
- Free tier
- Secure and reliable
- No data collection
- Robust security features
- Proton email integrates Proton ecosystem
Cons
- Mobile application limitations
- Restricted third-party client support
- Search limitation
- Potential for being blocked
- Premium features are costly
ClickFunnels: eCommerce and lead generation
ClickFunnels is a Software as a Service (SaaS) platform that includes email marketing tools, a drag-and-drop email designer, and pre-built templates ready for use. It is an all-in-one marketing tool that helps businesses easily build websites, generate leads, and make sales quickly. ClickFunnels’ goal is to optimize sales funnels, using web pages that convert users into dedicated customers for a product or service as they click. ClickFunnels utilizes automated workflows and CRM software to engage with users, fostering lasting relationships.
Ideal for
ClickFunnels is an ideal solution for businesses that want to optimize sales funnels, sales automation, or any business doing online marketing. However, the budgets of small startups, small businesses, or entrepreneurs may not be sufficient to cover this monthly expense.
ClickFunnels pros and cons
Pros
- Easy to use
- Market integration
- Pre-designed templates
- Lead generation and sales funnel building
- Focus on conversion
Cons
- Expensive for small businesses
- Learning curve
- Limited email marketing
- Limited flexibility compared to traditional websites
- Software issues
What to Look for in a Constant Contact Alternative?
1. Reliable delivery
Constant Contact’s most notable problem was the unsuccessful delivery of emails. The number one priority for a digital marketing email platform is reliably delivering emails to intended recipients.
Multi-channel automation is another key feature that enables the automation of marketing communications through email, social media, and SMS messages. Multi-channeling streamlines workflows and reduces the need for manual intervention. Another helpful feature is the ability to integrate seamlessly with other applications, working as a unified system.
2. Customer support
The second set of priorities are cost, scalability, and customer support. The budget of a digital marketing email platform should not exceed a company’s allocated funds. As a business grows, scalability becomes an important consideration. You do not want to outgrow the platform you are using or start paying exuberant fees for scaling up the digital marketing resources needed to support your growing customer base.
You will also need to consider how responsive the customer support staff is. Will live chat or phone support during working hours suffice? Do you require a Service Level Agreement (SLA) for customer support to respond within a certain time?
3. Personalization
Lastly, what are the key engaging features your business must have to be successful? A critical engagement feature can include the ability to personalize emails, manage campaigns and automation, segment audiences, create responsive landing pages, utilize customizable templates, or simply ensure email deliverability. Engaging features can be one or more of the features listed.
What decision-makers need to know and must do before looking for a digital marketing tool
The decision-maker(s) must ensure they have leadership support from the Chief Information Officer (CIO) or Chief Information Officer (CFO). Any business section involved in using digital marketing tools may not want to participate due to the constant focus on the section’s specific mission.
When leadership announces this is a business-inclusive effort from all sections, you will get better cooperation from section supervisors who only focus on completing their section’s mission. The decision-maker may face pushback from a section supervisor if leadership is not aware of or does not support the effort to purchase a digital marketing tool.
Before you, as a decision-maker(s), start looking for a digital marketing tool, create a comprehensive list of what the organization needs in a digital marketing tool. The list will help you avoid getting excited about an advanced feature that may not be necessary for your digital marketing solution. Additionally, you may save a few dollars by not purchasing an advanced feature that your organization does not use.
Methodology
There are numerous digital marketing email platforms to evaluate. Since we are limited to the five Constant Contact alternatives already covered, we will select the two best digital marketing tools among those reviewed. When considering the pros and cons of the alternatives, the two that stand out are Brevo and Mailchimp. Both digital marketing platforms can support small and midsize businesses, and the cost to purchase either product is reasonable.
For testing purposes, Brevo and Mailchimp have free trial periods businesses can use to test each product. A comprehensive test is required that involves every section of the company that uses the marketing platform. The engaging feature(s) your business uses must be thoroughly tested with errors, correct data, missing information, or unformatted data to see how it responds and what to do when errors occur. There are many ways to test a marketing tool, and this is just one suggestion among many.
Frequently Asked Questions (FAQs)
