SurveyMonkey is one of the most popular survey creation tools on the market, used by individuals and businesses alike to gather information and improve their products and services. However, SurveyMonkey doesn’t fit everyone’s budget and feature requirements.
After evaluating several SurveyMonkey alternatives, I’ve narrowed it down to the top five options you should consider:
- Google Forms: Best for Google users.
- Zoho Survey: Best free plan.
- Typeform: Best for survey templates.
- SurveySparrow: Best for large companies.
- Qualtrics: Best for advanced users.
Update notes
- Sept. 20, 2024: Kara Sherrer reviewed our recommendations to make sure they remain the best SurveyMonkey alternatives on the market. She provided additional analysis to explain her methodology and updated information about pricing plans and features. She also revised the copy and page structure for accuracy, consistency, and readability. Kara also wrote the original version of this article, which was published on November 15, 2021.
Methodology
I picked my choices with you in mind. First, I evaluated 15 solutions based on the current market and the reviews of customers like you. I then narrowed my selections to SurveyMonkey equivalent software for businesses of all sizes. I considered the following products during my research:
- Google Forms
- Zoho Survey
- Typeform
- SurveySparrow
- Qualtrics
- Sogolytics (formerly SoGoSurvey)
- Jotform
- Formstack
- Wufoo
- Alchemer (formerly SurveyGizmo)
- Qualaroo
- GetFeedback
- AskNicely
- QuestionPro
- CrowdSignal
As the market changes, we reevaluate our choices so you always receive the best insight for your purchasing decision.
Best SurveyMonkey alternatives
Standout feature | Offline use | Forever free plan | Starting price* | |
|---|---|---|---|---|
 Google Forms | Drag-and-drop form builder | No | Yes | Forever free |
 Zoho Survey | Customizable variables | Yes | Yes | $25/mo. |
 Typeform | Beautiful templates | No | Yes | $25/mo. |
 SurveySparrow | Advanced surveys | Yes | Yes | $19/mo. |
 Qualtrics | Analytics and reporting | Yes | No | Custom quote |
*Prices reflect annual billing.
Google Forms: Best for Google users
Pros
- Completely free for anyone with a Gmail account.
- Very low learning curve; great for beginners.
- Generates automatic summaries of responses.
Cons
- Must have a Gmail account in order to use it.
- Only 17 templates to choose from, and designs are simplistic.
- Limited question types.
Why I picked Google Forms
I chose Google Forms because it’s completely free for anyone with a Gmail account. It also has a low learning curve, making it easy for beginners to master. Google Forms is a good choice for startups or students on a budget that need a completely free option.
About Google Forms
If cost is the most important variable to you, then you can’t go wrong with Google Forms, which is completely free with a Gmail account. However, the free price tag means that both functionality and aesthetics are lacking. Users say that Google Forms isn’t the best choice for professional settings due to its basic design and limited features, though it may be enough for small teams or startups with nonexistent budgets. If you’re ready to upgrade from Google Forms, then consider one of the other alternatives on this list.
Key features
Drag-and-drop form creator
Google’s extremely simple drag-and-drop form creator makes it a breeze to put together surveys and forms. Even if you’ve never created a survey before, Google Forms presents an extremely low learning curve, especially if you’re familiar with other Google products.
Google Sheet integration
Google Forms integrates directly with Google Sheets, which is Google’s cloud-based answer to Excel. Google Sheets makes it easy to view all your responses in one place and run simple data analysis.
Pricing
Google Forms is free forever for anyone with a Gmail account.
Zoho Survey: Best free plan
Pros
- Forever free plan supports unlimited surveys.
- Choose from 30+ question types and 250+ templates.
- Webhooks feature connects to almost any third-party software.
Cons
- Free plan limits each survey to 10 questions max.
- Users say the templates lack customization options.
- Navigation could be more logical.
Why I picked Zoho Survey
I chose Zoho Survey because it offers a forever free plan that supports unlimited surveys and up to 100 responses per survey, which is more generous than many competitors’ free plans. It also offers 30+ question types and 250+ templates to choose from, making it easy to create detailed, professional-looking surveys and forms.
About Zoho Survey
Zoho Survey offers more than 250 templates and question types to jumpstart your survey campaign, plus customizable variables to tailor your surveys as needed. The customizable reports let you keep track of the metrics that are most important for your goals as well. Users say the interface is relatively intuitive and easy for non-technical users to grasp, making it easy to create customer and employee surveys. Zoho offers a limited free version that may be sufficient for some users, but most users will need features that are restricted to paid plans, which start at $25 per month.
Key features
Customizable variables
If you upgrade to the Pro plan, you will get access to customized variables, which allow you to include information about a respondent (such as their name) without making them answer the question. You can also use the variables to auto-fill questions on your survey.
Offline access
If you upgrade to the Plus plan, then you can use the Zoho Survey mobile to gather survey responses without an internet connection. This is especially helpful if you want to capture responses on a tablet at a trade show or another event where the Wifi is not guaranteed.
Pricing
- Free: $0 for unlimited surveys and survey collectors, plus up to 10 questions per survey and 100 responses per survey.
- Plus: $25 per month billed annually or $35 per month billed monthly.
- Pro: $35 per month billed annually or $49 per month billed monthly.
- Enterprise: $75 per month billed annually or $109 per month billed monthly.
Typeform: Best for survey templates
Pros
- More than 600 beautiful templates to choose from.
- User-friendly interface.
- Mobile-responsive surveys.
Cons
- Not possible to edit previously submitted responses.
- Free plan is limited to only 10 responses per month.
- No offline mode available.
Why I picked Typeform
I chose Typeform because of its vast library of aesthetically pleasing and mobile responsive templates. I also appreciated its intuitive interface, which makes it easy to create fully customized forms, surveys, and quizzes.
About Typeform
While Typeform only offers a couple other tools besides the survey maker, it’s a worthy SurveyMonkey competitor to consider if you mostly need survey help to measure customer and employee satisfaction. The software allows you to create forms, surveys, polls, and quizzes using Typeform’s aesthetically pleasing templates, which receive rave reviews from users. It also integrates with the most popular business software platforms, such as HubSpot and Slack. However, users do say that Typeform lacks certain features, such as offline access and the ability to edit previously submitted responses, which left them feeling like they were paying for aesthetics rather than a robust set of features.
Key features
Extensive template library
Typeform is known for its beautiful templates, and the platform offers more than 600 options to choose from. The templates are also mobile responsive, so they will automatically adapt to each screen size to ensure that the survey looks its best.
Quiz maker
In addition to surveys and forms, Typeform also allows users to create fully customized, content rich quizzes, no coding required. Use the Calculator function to set up a scoring system to automate correcting and tallying quiz results.
Pricing
- Free: $0 for unlimited forms and up to 10 responses a month
- Basic: $25 per month billed annually, or $29 per month billed monthly.
- Plus: $50 per month billed annually, or $59 per month billed monthly.
- Business: $83 per month billed annually, or $99 per month billed monthly.
- Enterprise: Contact sales for a quote.
SurveySparrow: Best for large companies
Pros
- Advanced survey types available.
- Good reporting and analytics features.
- 5,000+ integrations available through Zapier.
Cons
- Higher learning curve due to the more advanced features.
- Pricing is higher than many competitors.
- Software could be more intuitive.
Why I picked SurveySparrow
I chose SurveySparrow because it offers enterprise-oriented tools that SurveyMonkey lacks, like custom domains, custom CSS, scheduled reports, and recurring surveys. It also offers a wider range of integration options, so there’s a good chance it’ll connect smoothly with your existing tech stack.
About SurveySparrow
FedEx, Xerox, and SAP are among SurveySparrow’s enterprise customers, and for good reason — the platform’s survey tools, automations, and integration options are well-suited for large companies. It also offers modules for 360-degree feedback and NPS (net promoter score) surveys, which enterprises need to get an accurate picture of employee engagement. These features will be too advanced for most small businesses, but they will appeal to larger companies looking for one survey tool to do it all.
Key features
Multiple survey types
SurveySparrow offers multiple types, including 360 degree feedback to promote employee engagement and NPS surveys to measure customer loyalty. It also offers other helpful productivity tools such as reputation management, a ticketing system, and even a website chatbot.
Many integrations
SurveySparrow offers hundreds of native integrations for seamless connections, plus webhooks to communicate with any third-party application. Users can also leverage Zapier to connect SurveySparrow with more than 5,000 other apps and set up automated workflows.
Pricing
- Forever free plan: $0 for 3 active surveys, 10 questions per survey, and 50 responses per month.
- Basic: $19 per month billed annually, or $39 per month billed monthly.
- Starter: $39 per month billed annually, or $59 per month billed monthly.
- Business: $79 per month billed annually, or $149 per month billed quarterly.
- Professional: $249 per month billed annually, or $399 per month billed quarterly.
- Enterprise: Contact sales for a quote.
Qualtrics: Best for advanced users
Pros
- Useful for designing complex surveys.
- Built-in reporting tools.
- Lots of flexibility to choose question types and order.
Cons
- Pricing plans are expensive and confusing to navigate.
- High learning curve.
- Interface design could be more intuitive.
Why I picked Qualtrics
Qualtrics offers over 100 questions to choose from and supports advanced logic and branching, which is ideal if you’re looking to create intricate surveys with lots of variables. It also offers advanced reporting tools for in-depth analysis, making it an especially good choice for market research.
About Qualtrics
If you’re an enterprise business looking to take your survey capabilities to the next level, then Qualtrics is a better option than SurveyMonkey. This robust survey software offers more than 100 question types, plenty of survey templates, powerful statistical analysis, and integrations with other common business software. Surveys can be sent via email, mobile device, app, websites, chatbots, and more to reach your audience wherever they are. The full suite of features — and accompanying price tag, which begins at $1,500 a year — will likely be too much for smaller companies, but it’s worth it for larger businesses that need to send a lot of surveys.
Key features
Survey design recommendations
Qualtrics’ ExpertReview feature analyzes each survey question to offer design recommendations. This helps users design appealing surveys that promote a higher completion rate and more thorough responses.
Reporting graphs
Qualtrics supports in-depth descriptive analysis of survey results and responses with its detailed analytics module. Choose from over 30 different graph types to visualize the data in multiple ways and explore the results of each survey.
Pricing
- Qualtrics Surveys: Free for up to 3 active surveys, 500 responses per survey, and 30 questions per survey.
- DesignXM: Contact sales for quote; this plan supports unlimited active surveys and unlimited questions per survey.