Zoho Analytics product overview

Zoho Analytics is an intelligent self-service BI and analytics solution that connects, prepares, and analyzes data to transform it into actionable insight. It allows users to create visualizations and discover hidden insights within minutes.

Organizations can turn raw data into insightful reports and dashboards with Zoho Analytics. The platform tracks key business metrics, sees longtime trends, identifies outliers, and predicts future data points based on past data. Zoho Analytics has an augmented, self-service data preparation and management module to cleanse, transform, enrich, and catalog the data for analysis. Users can collaborate through secured sharing and hold meaningful conversations around reports.

The solution also delivers a smart AI assistant and performs cognitive and what-if analysis. Businesses can choose from a wide variety of charts, widgets, pivot tables, and tabular view components from Zoho Analytics to visualize data.

Pros of Zoho Analytics

Users can analyze data from multiple sources like files, cloud drives, databases, and custom business apps.
Zoho Analytics provides out-of-the-box insights for various functions, including sales, finance, marketing, and IT.

Cons of Zoho Analytics

Initial setup and training requires extra time and expertise.
Sharing reports is difficult according to some users.

Breakdown of core features

Data preparation and management

Zoho Analytics offers a self-service data preparation and management app that cleanses, transforms, and enriches raw data for better analysis. It allows users to automatically identify data types and create custom data types to identify and fix invalid data. The platform’s Smart-Cleanse capability removes duplicates and invalid entries.

Zoho Analytics formats and changes data without coding. Users can reshape data using different transform functions such as unpivot, pivot, and summary. The software enables organizations to manage datasets by categories, custom tags, data quality, and data readiness.

Visual analysis

Businesses can slice, dice, and analyze data using visualization tools from the platform. Zoho Analytics provides various charts, widgets, and visualizations to create reports and dashboards. The solution has a drag-and-drop interface for reports creation. Users can combine multiple reports into tabbed dashboards and insert images, formatted text, widgets, and web components in a flexible designer layout. Zoho Analytics delivers different interactive options like viewing underlying data, drilling down, and using contextual filters to perform ad-hoc exploratory analysis

Data storytelling

The platform facilitates analytical insight presentations in the context of familiar business workflows. Users can add rich narratives in text, images, and shapes to weave data stories for the audience. Create purpose-built analytics portals and enable data-driven decision-making at all endpoints.

Embedded BI

With Zoho Analytics, businesses can offer a full-fledged, white-labeled BI and analytics app under their brand name. Set up a standalone analytics portal or integrate a complete analytics platform within the application using the single sign-on API or SAML authentication from Zoho Analytics. The platform enables companies to establish a rebranded analytics portal or microsite, customizable with rich design elements and seamlessly accessible through web and native mobile apps.

(Last updated on 07/15/2021 by Liz Laurente-Ticong)