Moosend product overview
Moosend is an email marketing software with automation flows and lead generation tools that help brands to step up their marketing game and grow their business from day one. The platform provides the necessary features to get started down the email marketing path. It simplifies marketing tasks and enables companies to reach their goals at the push of a button.
Moosend empowers teams to create responsive newsletters to impress subscribers. By leveraging the system’s advanced marketing automation features, users can save valuable time by scheduling campaigns. Businesses can also track campaign performance based on the recipients’ behavior through the software’s reporting capabilities. Moreover, Moosend allows marketing teams to send effective customized email campaigns and manage their audiences.
Pros of Moosend
- It gives brands the opportunity to connect with the audience in more ways by letting them put social media buttons on newsletters. Businesses can add TikTok, SoundCloud, and Snapchat buttons and offer readers more ways to get new information.
- Rain or shine, Moosend ensures that campaigns will sell by using real-time weather data. When it’s time to send off a newsletter, customers will receive the most appropriate upsell or cross-sell email based on the weather conditions in their area.
Cons of Moosend
- It offers limited built-in integrations compared to competitors.
Breakdown of core features
The Campaign Editor is a drag-and-drop design tool for building and editing email marketing campaigns. It allows users to use predefined templates to build newsletters or create their designs from scratch. Marketing teams can design newsletters that are responsive and compatible with different email clients and web browsers. Users can add Layouts, Elements, and Personalization Tags to customize campaigns without HTML or CSS knowledge.
Marketers can make informed choices to optimize their email presence and learn everything about subscribers with Moosend’s behavioral analytics. The software keeps every customer’s data from various channels in one place and manages them to let teams build better-targeted email marketing campaigns. Users can also super-segment mailing lists with behavioral data tracking, then group emails based on customers’ actions.
Moosend enables organizations to send newsletters at the right time and automate their marketing stack. Teams can choose from the platform’s ready-made tested workflows or create their own with Moosend’s flexible drag-and-drop builder. Users can also include multiple triggering conditions for the automation to start in various ways. Furthermore, team members can share copies of their automation workflows so others can automatically recreate them.
The platform provides comprehensive and precise reports that save time and support fast, accurate business decisions. Businesses can gain complete control of their campaigns with a thorough overview of their campaigns’ progress. With the Reporting feature, users can also track unique and total open rates, click-through rates, bounce rates, forwards, and unsubscribes. Team members can share no-password-needed links and export or download reports to distribute all the important data.
(Last updated on 07/22/2022 by Liz Laurente-Ticong)