Product Quick Facts
About Microsoft Dynamics CRM
Microsoft Dynamics is the #1 choice for CRM at many companies, mostly because of its ability to integrate seamlessly with Office and other Microsoft programs. The goal of programs developed by Microsoft Dynamics is to enable businesses of all sizes to be customer-centric and keep track of their accounts. Microsoft Dynamics CRM is utilized by a robust client list including the PGA Tour, Delta, Dell, INTERPOL, Patagonia, New Belgium Brewing, and the Lotus F1 Team.
Microsoft Dynamics CRM aims to help companies do this by offering a solution that harnesses sales, customer care, marketing, social, and technology. They offer both on premise and cloud-based services. Microsoft Dynamics helps companies harness sales with configurable process guidance, and providing the means to keep mobile sales reps connected on the road. Case management, customer context, and knowledge management become easier and mundane tasks can be processed so customer service reps can focus on the customer. Microsoft Dynamics can assist in planning, creating, executing, and managing marketing campaigns so marketing execs can focus on innovation, not routine tasks. It has social monitoring capabilities so that a business’ social media presence is more focused, effective, and productive. Flexibility is key with any CRM; Microsoft Dynamics CRM works well with other Microsoft products, and there’s a marketplace of apps that can be used to enhance the experience.
Mesa Community College needed to streamline its application process, and was looking for a CRM to help. With the help of Microsoft Dynamics CRM, it was much easier to collect and keep track of student inquiries; data from the web now flows directly into the CRM, which is a tremendous asset for the college’s organization. The college can now identify problems much quicker, and reach out to at risk students fast.
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(Last updated on 03/14/2019 by Mary Houston Coker)