IBM Cognos Analytics product overview

IBM Cognos Analytics is designed to enable users to make informed and insightful decisions with speed and accuracy. It encourages businesses to build and configure reports and dashboards on their own. At the same time, it provides IT with a proven and scalable platform which can be implemented both on premise or in the cloud.

Cognos Analytics gives users formatted and interactive dashboards with custom visualizations for users to make anywhere, anytime from any device. These tools offer highly scalable distribution and scheduling ability for meeting business goals. Cognos also includes a large number of analytical tools, including what-if analysis, advanced analysis, trend analysis, and analytical reporting. This all comes together to enable users to quickly find, evaluate, and generate reports to gain valuable insights.

The platform also has a self-service functionality that enables users to access and manipulate reports on mobile devices and even when they are offline or disconnected. The guided self-service approach predicts user intent and will provide recommendations as well as automate the analytics process. It includes social networking tools to maximize collaboration within business teams for improved efficiency by sharing insights into daily processes. Cognos Analytics is a complete web-based platform that does not require desktop tools so, regardless of whether it is used from a computer or mobile device, user experience is seamless and consistent.

Pros of IBM Cognos Analytics

Combine multiple queries in one report
Complete BI package
Create shortcuts
Customizable dashboards
Data transformation
Filter based on data columns
Format reports in multiple ways
Sandbox / Test environments
Scheduling and configuring reports options

Cons of IBM Cognos Analytics

Automodeling
Customization
Enterprise price points are high
Learning curve
Limited options for Maps and Geographical reporting

Breakdown of core features

Sales

IBM Cognos Analytics enables businesses to respond to market demands and trends by creating specialized data visualizations and dashboards. These dashboards can be shared with the entire business team and establish clear goals for sales performance. This platform will help users identify tactics and strategies to meet sales goals and is quickly able to pivot and adapt to grow pipelines. Business can view data immediately to evaluate results with no waiting.

Marketing

The Cognos Analytics platform BI solution helps users uncover hidden trends in marketing data utilizing plain-language questions and answers. Users can brainstorm creative ways to turn insights into action, be that through loyalty programs or boosting campaigns based on geography. Cognos marketing will increase brand exposure with strategic ad placement driven by the data.

Operations

The Cognos platform helps business manage the sweeping array of workstreams and data within an organization by getting data, modeling, exploration, and reports into the hands of the people who need to put it to use. This helps business analyze and act in a timely fashion utilizing real-time data to resolve or head off potential issues before the problem reaches the customer.

(Last updated on 06/23/2020 by Abby Dykes)