The development of Customer Relationship Management (CRM) software can be considered as one of the best innovations in terms of business software technology. It has made maintaining customer relationships, tracking leads, nurturing customers, and providing quality service a lot easier. Because of CRM solutions, many businesses today enjoy higher revenues, improved customer ratings, and better time management. The benefits business owners enjoy make the price of these software options worthwhile.
Businesses want to get the most of their CRM software, which is why it is important for them to choose one that is suitable to their unique needs. This calls for a keen scrutiny of their features, integrations, and pricing. Let’s compare Zoho CRM and Oracle CRM On Demand, which are both popular CRMs for small to medium businesses.
Read on for an objective comparison of the two CRM solutions, or use our Product Selection Tool to get a free, no-hassle shortlist of the best CRM software for your business.
Zoho CRM vs. Oracle CRM On Demand: An overview
Zoho CRM and Oracle CRM On Demand both have the core features of a CRM software. Also, they are both supported by Linux, Macintosh, and Windows for the desktop platforms and by iOS and Android for the mobile platforms.
Zoho CRM is a product of software company Zoho which is based in Chennai, India. The CRM software is one of the more than 25 software packages created by Zoho which has a customer base of 10 million people worldwide. These other software products seamlessly integrate with Zoho CRM, making it easy for you to work with the software. Zoho CRM also boasts of a simple user interface that allows a minimal learning curve and provides consultation, deployment, and on-boarding to help you get started.
Oracle CRM On Demand has capabilities that enable organizations to improve marketing, sales, loyalty, and service effectiveness. It provides information throughout the sales process to different departments like sales management, inside sales, partners, and field sales for transparency. Oracle CRM On Demand allows users to build their automated sales process and have access to their customers in a comprehensive way. Its integrated marketing and sales in the cloud enable users to be more productive wherever they are. Plus, it has web services support available to assist users in their use of the software.
Zoho CRM vs. Oracle CRM On Demand: Features
Both CRM software options boast features that help businesses function better and improve their relationships with customers. However, when you choose your CRM for your business, you should scrutinize it and make sure it meets your business’s requirements. Let’s take a look at the features of Zoho CRM and Oracle CRM On Demand to see which one better suits your needs.
Zoho CRM has a simple suite of features which is divided into three different categories: Marketing Automation, Pipeline Management, and Analytics.
- Marketing Automation: Zoho CRM makes the marketing function of your business simpler and easier. Its most basic function is to provide sales with leads and create and run campaigns. It also helps teams manage their email campaigns for better tracking purposes. Moreover, Zoho CRM integrates with Google Ads to help you better compare ad spend with sales revenue. You can also integrate it with Zoho Campaigns and MailChimp in order to send campaigns, emails, and drip campaigns.
- Pipeline Management: Pipeline Management is an essential process of your business. Zoho CRM lets you identify and score leads before assigning them to salespeople. Additionally, it shows the sales team important information about their customers through deal management, contact management, and account management.
- Analytics: With Analytics In Zoho CRM, you can turn your data into insights, create dashboards, build custom reports, and even make sales forecasts. Aside from this, Zoho CRM is a territory management tool that lets you segment your customers by their geographical location.
Oracle CRM On Demand offers a variety of functionalities through what are called ‘clouds’.
- Sales Cloud. This feature includes partner relationship management, sales performance management, and sales force automation. Basically, everything that has to do with sales is taken care of by this product.
- Engagement Cloud. Engagement covers service cloud modules and unified sales cloud. This module helps you keep in touch with customers, to keep them engaged, and gives insight into ongoing issues.
- CPQ (Configure, Price, Quote) Cloud. This feature lets you do pricing, product configuration, and discounting.
- Marketing Cloud. Oracle CRM On Demand lets you handle social marketing, cross-channel orchestration, and marketing automation easily from a single interface.
- Loyalty Cloud. This CRM software helps your business improve customer loyalty by taking care of member management, loyalty program deployment, and customer acquisition and engagement.
- Social Cloud. This Oracle tool lets you handle social listening, social media management, and customer engagement through social media channels.
- Service Cloud. You can provide better service as Oracle CRM On Demand includes knowledge management, customer service, and policy automation.
Zoho CRM vs. Oracle CRM On Demand: Prices
It is very important to remember that your CRM software’s price should match the features it offers and provide value for your money. Take a look at the prices of Zoho CRM and Oracle CRM.
Zoho CRM’s winning strategy is its free 15-day trial that requires no credit card. Should you decide to subscribe to the software, there are various packages to choose from. The more features added, the higher the price.
Oracle CRM On Demand also has a free trial version and has four pricing plans: Oracle on demand, Standard Version, Enterprise Version, and Self-Deployed Version.
Read also: Salesforce Alternatives: Top 5 CRMs
Zoho CRM vs. Oracle CRM On Demand: Integrations
Your CRM software of choice should easily integrate with other apps and software packages for smooth operations and processes. Let’s look at the integration capabilities of the two software options.
Zoho CRM easily integrates with DocuSign, Gmail, Google Drive, Google Calendar, FreshBooks, QuickBooks, Microsoft Outlook, MailChimp, and Zapier.
Oracle CRM On Demand integrates with Microsoft Office, Lotus Notes, JD Edwards EnterpriseOne, Siebel CRM, and Oracle E-Business Suite.
Which is better for your business?
Both Zoho CRM and Oracle CRM On Demand have the core features of a CRM software. They definitely automate simple tasks so that you can focus on other important aspects of your business. It’s now up to you to decide which one you think your business would benefit most from.
Want more CRM software options? Use our Product Selection Tool.