Product Quick Facts
About Oracle CRM
Oracle offers applications, middleware, databases, operating systems, virtualizations, servers, and storage assistance to companies of all sizes. Though they most often work with mid to large sized companies, they span the gamut of industries, and offer customized solutions. Due to their size, they are able to offer a host of different CRM options, which are designed to fit the varied needs of their robust client roster. Clients who have utilized Oracle include BAE Systems, General Dynamics, Fiat S.p.A., Walmart, Maersk Line, Marriott International, Virgin Media, Korean Air, Starbucks, Coca-Cola, and many more.
Oracle’s CRM includes over 50 CRM-specific apps that can help businesses of all shapes and sizes address every bit of their sales cycle. Their marketing apps help align an enterprise’s marketing process, helping to facilitate cross-sales, upsales, maximizing marketing investment, and increasing the effectiveness of marketing campaigns. The sales apps can assist with incentive compensation, proposals, quoting, sales contracts, partner management, telesales, and more. The service apps facilitate information-driven customer service, helping reps to provide accurate and consistent information. These apps can include scripting, inbound telephony, outbound telephony, and an email center. Their CRM is part of the E-Business Suite, which includes several other components: service management, financial management, human capital management, project portfolio management, advanced procurement, supply chain management, value chain planning, and value chain execution.
Iron Age Shoes, a footwear retailer, choose Oracle’s E-Business Suite due to cost and complications with their former CRM. The result was an easier time evaluating buying patterns, and lessening safety compliance costs. Formerly, the company was having a hard time figuring out data: Oracle’s E-Business Suite helped streamline communications and turn data into profit.
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(Last updated on 05/05/2016 by Mary Houston Coker)