The software companies are constantly looking for software solutions to help ease the workload of organizations and business owners. Among the most important innovations is arguably the creation of Customer Relationship Management (CRM) software. It helps automate tasks and frees up time that can be used on other equally pressing business matters. CRM also helps businesses nurture relationships with prospects and existing customers and track leads. Best of all, these software solutions reduce redundancies and minimize errors, as well as improve the organization’s overall efficiency.

There are numerous CRM software products in the market today, two of the most popular being Zoho CRM and Nimble CRM. Before deciding on which one to use for your business, it is important to know what they offer to make sure that they meet your business’s unique needs.

Of course, neither Zoho nor Nimble is the only option for flexible and extensible CRM software. If neither of these systems have what you’re looking for, or you’re still looking around, use our Product Selection Tool to get free reviews, recommendations, or to compare tools.

Zoho CRM vs. Nimble CRM: An overview

Zoho CRM and Nimble CRM have been in the software business for a while and have attracted a good following.

Zoho CRM is a product of the Zoho Company that is based in Chennai India. It is one of the more than 25 software products created by Zoho that are being used by over 10 million people worldwide. All other products of the company integrate with Zoho CRM seamlessly, making it a great B2B solution for many companies. More than that, the software also integrates with many other apps and software that are commonly used by organizations.

Zoho CRM is a unique software solution because it allows team collaboration, pipeline management, analytics, marketing automation, and artificial intelligence. It boasts of its omnichannel feature that allows its users to reach their customers through chat, phone, social media, and email.

Nimble CRM is a simple CRM software solution for G Suite and Office 365 that helps organizations by automatically combining their calendar appointments, email inboxes, and communication histories with social media connections and other SaaS app contacts to create one unified CRM for the team. It maintains an accessible contacts record, so that you can easily locate your team’s interaction history and customer contact information and add notes and deal statuses.

Zoho CRM vs. Nimble CRM: A comparison of features

Let’s look at how these two software products differ, and if they meet your business’s requirements through their features, prices, and integrations.

Zoho CRM boasts numerous features that empower your organization.

  • Sales force automation: This feature automates routine functions that take up a lot of time, including sales, support, and marketing. It frees up time and reduces manual data entry that result in fewer redundancies and improved efficiency.
  • Process management: This feature provides information to your salespeople about your sales process. It helps your team know the next move they need to make at each stage along the pipeline.
  • Omnichannel: This is an important feature that enables your salespeople to reach your customers and prospects at the right time. It also lets you converse with them in real time as Zoho CRM integrates data from across multiple channels. When a prospect opens your email, clicks on a link, or browses your website, you are automatically notified by Zoho CRM. Additionally, you can contact your prospects through email and telephone straight from the software itself.
  • Predictive sales and intelligence: Zoho CRM uses an artificial intelligence tool called Zia for predictive sales. It can take notes, pull up information you need, detect anomalies, predict the future of sales, and automate tasks, among others.
  • Marketing automation: This feature puts your sales and marketing teams on the same page. It helps generate leads and implement targeted email campaigns. Also, it lets you compare ad spending with sales revenue through its integration with Google Ads.

Nimble CRM also has its own set of core features.

  • Data unification: Nimble CRM creates one unified relationship manager by automatically combining your social media connections, contacts, inboxes, communication, and calendar appointments with more than 160 SaaS apps and software products.
  • Contact records: This software provides accessible contact records and your team’s interaction history. Your team can enjoy 360-degree views of your customers’ information, as well as add notes and deal statuses easily.
  • Segmentation: Nimble CRM helps you stay organized by segmenting your contacts into lists, allowing you to send group emails to contact lists.
  • Reminders: The software lets you create a Stay-in-Touch reminder on a weekly, monthly, or quarterly basis. This allows you to make a follow-up with your prospects and customers.
  • Activities: Your team won’t miss any to-do’s because of a unified activity tracking dashboard.
  • Calendar: Nimble CRM has a calendar feature that shows the team’s upcoming events and meetings.

Zoho CRM vs. Nimble CRM: A comparison of prices

With these features come different pricing plans. Let’s see how much Zoho CRM and Nimble CRM charge their users.

Zoho CRM has four different pricing tiers which are charged monthly or annually on a per-user-per-month basis: Starter, Standard, Professional, and Enterprise. The Enterprise is the most popular but is also the most expensive. Customers who want to try out the software first can take advantage of Zoho CRM’s 15-day free trial that does not require a credit card.

Read also: Insightly vs. Zoho: Which CRM is Best for Your Small Business?

Nimble CRM is subscription-based and charges on a per-month-per-user basis. It also offers a 14-day free trial without requiring a credit card.

Zoho CRM vs. Nimble CRM: A comparison of integrations

The ideal CRM software solution integrates seamlessly with other apps and software products for easy processes.

Zoho CRM easily integrates with the other software products created by Zoho Company. It also integrates with other solutions commonly used by businesses such as Zapier, Google Drive, Google Calendar, Gmail, and Microsoft Outlook.

Nimble CRM works well with G Suite and Office 365. It also syncs with more than 160 applications like PandaDoc, Unbounce, QuickBooks, Slack, and MailChimp.


Zoho CRM and Nimble CRM have the core features of a CRM software product. However, Zoho CRM has the advantage of using artificial intelligence named Zia. Nimble CRM, on the other hand, is synced with more than 160 other apps, which is also a great advantage. You can take advantage of their free trials to see for yourself how these two can help your business.

Want more CRM software options? Use our Product Selection Tool.