WORK[etc] vs. Thryv

CRM Resources WORK[etc] vs. Thryv

Comparing two CRMs: WORK[etc] vs. Thryv

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Customer relationship management (CRM) solutions such as WORK[etc] and Thryv are especially built to meet the customer management needs of small to mid-sized businesses from different industries.

WORK[etc] is a business software that combines the capabilities of CRM, billing, and project management solutions to help small businesses. Thryv is an end-to-end enterprise software that automates tasks and helps companies put customers at the center of their business.

We’ll compare the CRM features of WORK[etc] and Thryv in this article to help you determine what each software can do for your company. If you also want to know more about other CRM solutions, use our CRM Selection Tool. You will get a list of CRM software vendors worth considering.

WORK[etc] vs. Thryv: An overview

WORK[etc] is a simple, and scalable CRM software that can be customized to meet the specific needs of a business. This CRM solution can be used for numerous business processes, including managing customers, tracking sales, and planning projects. WORK[etc] is best suited for small to mid-sized businesses and is available at high-end rates. This CRM has features for:

  • document and content management
  • sales force automation
  • contact and account management
  • marketing automation
  • opportunity and pipeline management
  • project management
  • customer support
  • billing
  • reporting and analytics
  • mobile access

Thryv is a CRM software that specializes in helping organizations reach more customers, stay organized, get paid faster, and automatically generate reviews. This CRM solution has over 40,000 clients from different industries. Thryv is especially built to cater to small businesses and has mid-range pricing. It provides the following features:

  • contact management
  • social media management
  • online presence management
  • customer communication
  • marketing automation
  • reputation management
  • sale and payment management
  • scheduling and appointments
  • document storage and sharing
  • mobile access

WORK[etc] vs. Thryv: Feature comparison

Both WORK[etc] and Thryv have features for contact management, campaign management, and mobile access.

Contact management

WORK[etc] has a flexible and unlimited contact structure that allows businesses to capture their relationships with companies and individuals – and their relationships with each other. With this CRM, users can store contacts with unlimited connections, branches, and departments. They can also record unlimited contact details, such as addresses. Users can link individuals to one or multiple companies. This CRM software lets users tag other users or teams, store notes, and create custom fields. Users can also synchronize contacts with social media platforms, G Suite, and Outlook.

Thryv’s contact management feature allows users to import clients into the CRM system from their Google contacts or from a CSV/Excel file. With this CRM, whenever a new client contacts or sets an appointment through the Client Portal, a Client Card is automatically created for them in the system, including all the information the client provided. Users can also manually add new clients to their list, even if the client never contacted the business before.

Campaign management

With WORK[etc], businesses can create smart marketing lists and action targeted campaigns. Campaigns from WORK[etc] are anti–spam compliant and include detailed reporting. The CRM helps teams rapidly respond to frequent issues with a library of templated responses. With this CRM software, users can create new marketing campaigns and include pictures, text, layout customization, and written code. Users can create new marketing campaigns and edit their current campaigns in a matter of seconds with WORK[etc]. They can attach contacts straight from their WORK[etc] address book and manage multiple campaigns at once.

With Thryv’s campaign management feature, users can automatically send “Happy birthday”, “We miss you”, and other announcements at a scheduled time. Users can schedule one-off announcements to engage customers with timely promotions and compelling calls to action, such as view now, book now, or pay now. They can use Thryv’s premade campaign templates or get creative and build their own custom campaigns. The CRM provides access to a massive library of ready-to-send texts and emails for every occasion. Users simply need to pick the best template for occasion and send in just one click.

Mobile access

WORK[etc] has a native mobile application that can be downloaded from Google Play Store and the App Store. The mobile application provides integrated access to WORK[etc] CRM, projects, billing, help desk, timesheets, and calendars. Through the app’s main dashboard, users can get an instant view of what they are working on and what they have scheduled. They can keep track of any contact’s activity, including correspondence, through the mobile app’s extensive activity stream. Users can also keep threaded, forum-style discussions started on the web app going even when they are out of the office. With the WORK[etc] mobile app, users can snap a picture and attach it to a contact, project, or expense.

Thryv provides users with mobile access through the Thryv mobile app. This native mobile application is downloadable from Google Play Store and the App Store. With the mobile app, users can manage their business no matter where they are. Users can manage and sync contacts from their smartphone into their Thryv app. They can also schedule or accept customer appointments in real time and check reminders for upcoming events.


WORK[etc] readily integrates with platforms for file storage, notes access, file sharing, accounting, and data management:

  • Google Drive
  • Evernote
  • Box
  • QuickBooks Online
  • Bedrock Data

Integrations for Thryv include applications for team communication, eCommerce, file sharing, collaboration, and marketing automation:

  • Slack
  • PayPal
  • Dropbox Business
  • Trello
  • Mailchimp

WORK[etc] or Thryv for your business

The comprehensive features of WORK[etc] and Thryv can help small businesses streamline their processes, improve customer relationships, and boost sales. In choosing between the two CRM solutions, it might be helpful to know each of their pros and cons.

WORK[etc] is easy to use and has extensive CRM features. It has powerful search capabilities that are a big plus for many users. On the downside, implementation and configuration of this CRM software is time-consuming and cumbersome. WORK[etc] doesn’t have an auto-save feature. Also, since this CRM solution is quite comprehensive, some users find it to be daunting to use.

Thryv is intuitive and comprehensive. It has client communication features and reliable search capabilities. However, this software comes with a steep learning curve. It also offers limited integration possibilities compared to other CRM solutions. It’s also important to note that presently, Thryv does not extend their CRM solutions to certain industries, including pharmaceutical companies, Marijuana-related businesses (CBD-related businesses are permitted, with limited features), adult services (escorts and overly sexually-oriented businesses), dangerous product businesses (includes guns/weapons, explosives/ fireworks, tobacco/vape products, and drugs/drug paraphernalia), as well as non-US businesses or businesses that target non-US customers.

There are a lot of other CRM options you can consider if you’re still unsure about WORKetc] or Thryv. Use our [Product Selection Tool to get a free list of recommended CRM solutions for you.

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CRM Resources WORK[etc] vs. Thryv