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ThryvProduct Overview

  1. About Thryv
  2. Pros of Thryv
  3. Cons of Thryv
  4. Breakdown of core features

Thryv product overview

Thryv is all-in-one software CRM built with small business in mind. It integrates contact management, CRM, optimizes text (SMS) and email marketing, helps boost online listings and reputation, handles appointment booking, includes social media posting, does payment processing and more with one platform with one login and one screen to manage all of it. Thryv also works on both Android and iOS mobile devices for the business owner on the go.

The CRM is fully functional, allowing business to manage their contact database, nurture leads, improve customer experience and gain insight into customers with enriched data analytics. Thryv can also be used to establish a solid online presence, with consistent business listings over 60 trusted sites which includes a custom web portal for engaging new and current clients. With the reputation management feature, users can monitor their online ratings and reviews and quickly respond to any feedback.

The business management software allows business to reach customers and prospects via social media. Users are able to interact through popular platforms including Facebook, Instagram, LinkedIn and Twitter. Thryv lets clients pay upon booking, in advance, by payment schedule/installments, at the time of appointment or later, and integrates with PayPal’s Braintree to allow credit card processing and mobile card scanning at competitive rates with no surprises.

Pros of Thryv

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• Advertisement on over 60 sites
• Customer tracking
• Dashboard
• Social Network monitoring
• Digital Media monitoring

Cons of Thryv

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• Difficulty uploading client contact data
• Team workflow
• Employee performance tracking
• Corporate reporting
• Cost

Breakdown of core features

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Automatic data enrichment

Thryv’s software is designed to help small business collect essential data needed about clients and prospects. The contact information users currently have can be enriched by additional data gathered from the internet. The software will automatically collect this data from various sources such as social media platforms to gain better insight to clients and meet their needs.

Organize contact information

With Thyrv business is better able to keep all the data and information relevant to customers and prospects organized and easy to retrieve. The contact management feature enables users to utilize custom data fields and apply tags and filters to make queries.

Personalized text and email marketing

The marketing capabilities of Thryv enables users to set up and launch personalized text and email marketing campaigns across multiple channels. These messages can be timed to coincide with when customers are celebrating a special occasion/event or to correspond to what stage in the business pipeline a customer is at. These texts and email campaigns can be optimized by including call-to-action buttons that encourage recipients to immediately respond, whether that is to sign up, schedule an appointment or visit a website.

Marketing analytics

Thryv provides users with detailed campaign analytic data that lets them see how many contacts viewed an email message and how many of those who viewed responded. In this way business can see what marketing strategies work best, spot weaknesses, and make adjustments to improve the marketing campaign.

(Last updated on 03/17/2020 by )

Quick Facts

  • Industry Specialties
    All Industries
  • Works Best For
    Any Sized Businesses


  • Activity dashboard
  • Analytics/ROI tracking
  • Calendar management
  • Campaign Planning
  • Click-through tracking
  • Client portal
  • Contact database
  • Custom fields
  • Customer segmentation
  • Email tracking
  • Feedback management
  • Interaction tracking
  • Invoice management
  • Lead segmentation
  • Multi-channel marketing
  • Online booking
  • Permission management
  • Ratings and reviews
  • SMS integration
  • Social media marketing


  • Facebook
  • Google Apps
  • Instagram
  • LinkedIn
  • Twitter

Pricing Model

  • Contact Vendor


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