In today’s digital economy, business competition has become steeper, and to stay ahead of the race, you need to empower your people with the right technology. Getting the customer relationship management (CRM) platform that suits your requirements can be a challenge, especially if you have to choose between two or more leading CRMs in the market such as Salesforce, SAP CRM, Microsoft Dynamics, or Creatio.
Two well-known CRMs are Microsoft Dynamics and Creatio. They excel at what they offer, and they have similarities as well as differences that might affect the way you choose a CRM.
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Microsoft Dynamics vs. Creatio
Both Microsoft Dynamics and Creatio offer the basic features and functionalities you need for a CRM: sales, marketing, and customer service. But Microsoft Dynamics has more in store. It integrates data analytics into its platform and offers business solutions for every line of your business including finance, operations, supply chain management, commerce, and human resources.
Data analytics and management
Microsoft Dynamics integrates advanced data analytics and CRM into its platform. It’s useful in simplifying complex business processes, optimizing productivity, and accelerating growth. Its seamless integration of business intelligence and business solutions makes it one of the platforms to beat in the industry. The data-driven insights help you decide and manage every aspect of your business, and the platform facilitates the application and execution of your decisions.
Formerly bpm’online, Creatio features analytics and management tools to help you with managing your customer data including email, postal address, phone, and spending patterns — so it’s easy to verify client data, generate reports, and gain insights for effective marketing and sales strategies. Creatio also automates complex tasks and processes, thus reducing human error. It has a simple and easy-to-use user interface. It enables you to input and track leads, make reports and visualizations, monitor sales and marketing activities, and customize strategies in engaging the customers with ease.
Marketing and sales
With Microsoft Dynamics, you can have a 360-degree view of your customer. This means you have a better understanding of your client’s behavior such as shopping patterns, which helps your team focus on providing an excellent customer experience. It enables your team to create a more effective marketing campaign strategy that’s data-driven, targeted, and running on multiple channels.
As a CRM that’s specifically designed for sales, marketing, and customer service, Creatio has basic components and advanced marketing and sales features including lead scoring, segmentation, email marketing, proposals, and more. Creatio integrates information from across channels. Data is centralized. All your channels have a unified main source of information for easy and personalized interaction with your teams and customers.
Third-Party integrations and mobile access
Microsoft Dynamics lets your teams have access to the platform and data anywhere they are, anytime. It is accessible on any mobile device, making it easy to collaborate with your teams. Its integrations include Sharepoint, Power BI, One Note, Office 365, Azure and other Microsoft products and a host of third-party platforms like Salesforce, SAP, Quickbooks, and Mailchimp.
Creatio provides data access, mobility, and flexibility as it integrates third-party tools and applications like HubSpot, Mailchimp, Tableau, Gmail, social media apps, and others. Its open platform lets you create modules and modify functions to fit specific business needs. Team collaboration is made simple, enhancing performance and boosting team productivity. Creatio’s mobile CRM allows you to access the dashboard, data, and tools on any mobile device.
Read also: Insightly vs. Zoho: Which CRM is Best for Your Small Business?
Should you choose Microsoft Dynamics or Creatio?
Choosing the right CRM that helps you with productivity and profitability is entirely up to your business’s needs. Creatio offers reliable CRM with quality features and functionalities. It specifically excels in sales, marketing, and customer service.
But Microsoft Dynamics provides users with a comprehensive business solutions suite. It offers advanced CRM and enterprise resource planning (ERP) tools to help you with simplifying business processes and improving performance and productivity to spur growth. The application is not limited to sales, marketing, and customer service; it expands to operations, finance, human resources, and more.
Admittedly, with the many CRMs competing in the market offering different but equally excellent features, it’s quite hard to choose one for your business. To help you with deciding on the right platform, check out our Product Selection Tool for CRM Software.