Microsoft Dynamics vs. amoCRM

Comparing two CRMs: Microsoft Dynamics vs. amoCRM

When choosing between two fully-featured CRMs, you need to know which one has the features that work for you. We compare Microsoft Dynamics and amoCRM to help you find the perfect fit.

Turning customer relationships into positive deals is the goal of every CRM platform. All the tools within the platform are designed in a way for that purpose. You may automate to simplify your business processes, but all this leads to one objective: turning leads to deals to grow your enterprise. 

Microsoft Dynamics and amoCRM are two different CRM software options that offer diverging paths toward a common goal. 

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Microsoft Dynamics vs. amoCRM?

Microsoft Dynamics vs. amoCRM isn’t a direct comparison, because they’re two different platforms with distinct means of reaching the goal of selling products and services to customers. 

Microsoft Dynamics is a leader in the CRM industry, and it offers small, medium, and large enterprises with comprehensive business solutions. It aims to simplify complex processes to enhance performance and accelerate growth. 

amoCRM, on the other hand, is a niche CRM platform that’s messenger-based. It integrates all messaging applications into the system so it will be easy for the users to connect with their clients, establish relationships, and turn relationships into profitable deals.   

Microsoft Dynamics

Microsoft Dynamics integrates business intelligence, enterprise planning, and customer relationship tools into a single platform. It offers real-time data analytics and automation of business processes to deliver productivity and growth. It is designed for all market segments in all industries.  

Data-driven marketing and sales  

With Microsoft Dynamics, customer data informs your marketing and sales strategies. The platform offers you data-driven insights, customer analytics, and AI-powered technologies for your multi-channel marketing campaigns. It simplifies the processes for you to engage your clients and transform relationships into more deals.   

Integrating data analytics and business processes

Data analytics and business processes are integrated into Microsoft Dynamics’ platform. It allows you to make data-informed decisions as you move the business forward. Not only that, but it also integrates other Microsoft products and tools — Power BI, Azure, Office 365 — and third-party platforms to simplify your work. Less repetitive work, more engagement with clients.  

Comprehensive business solutions 

Microsoft Dynamics is both an enterprise resource planning (ERP) and CRM platform. It is designed to give you a full package of enterprise solutions for every line of your business — sales, marketing, operations, services, commerce, finance, and human resources. 


With amoCRM, you directly communicate with your customers through Facebook Messenger, WeChat, Viber, Instagram, Skype, WhatsApp, Telegram, Kik, Snapchat, Line, and more. 

All messaging apps, one inbox

Each client can use a preferred messaging app: WhatsApp, Viber, WeChat, or Facebook Messenger. With amoCRM, you can connect and engage with your customer with whichever messaging app they use in a single inbox. 

Synchronizing all conversations

amoCRM grabs data — contact info, email, phone or video call, messages — from all your conversations and synchronizes them in real-time. It’s automated, so you don’t need to switch to another app when you respond to a query. 

Using AI chatbots

amoCRM lets you build your chatbot and maximize its potential in messaging and connecting with clients. Capable of processing natural language, the chatbot can analyze and detect the leads. It can respond with pre-programmed templates like setting appointments, answering queries, sending files, and gathering data. 

Collaborating with a team 

With amoCRM, team communication is streamlined. It is centralized, and any team member can be invited to join in the conversation with a client. Thus, collaboration does not require a complex set of tools.   

Integrating other tools

amoCRM’s integrations are built-in: instant messaging apps, emails, lead forms, payment processors, VoIP telephony, and more. You don’t need to switch from one app to another for different tasks. You can also integrate your website into the platform. 

Turning leads to deals 

With amoCRM it’s easy to manage your pipeline. You have an overview of the sales process, dig into the details, and get your team to focus on your sales goals. You can work with your team even if you’re on the go since you have amoCRM installed on your smartphone or any mobile device.  

Deciding based on analytics

Take advantage of amoCRM’s visual analytics and real-time reports for insights. It allows you to customize your target-setting, forecasting, assessing performance, monitoring KPIs, and identifying problems. Engage with your clients armed with data-driven insights. 

Which best suits your business? 

Microsoft Dynamics and amoCRM are two different platforms that offer different ways to achieve a common goal. While amoCRM is a niche platform that maximizes the potential of instant messaging in sales, Microsoft Dynamics provides you with an array of data and productivity tools and integrations. 

amoCRM is best for small and medium businesses — especially those that deal directly with consumers, but Microsoft Dynamics fits with a range of enterprises across all industries.    

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Further Reading

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