VIDEO: Recruitment Strategies : The Most Successful Strategies (Part 1)

Hello I’m Justin Fraction for TechnologyAdvice and welcome to part two of our video series on Recruitment Strategies. If you missed the first chapter you can go back and check that out on our channel here. Being intentional about your recruitment strategy will help your team meet your hiring goals and can lead a more diverse talent pool. But, what are the best strategies to employ? Well, we’re here to help you answer that question. Our experts at TechnologyAdvice.com have compiled a list of the 12 Most Successful Recruitment Strategies you can use to attract and hire the most qualified candidates.

Develop a clear employer brand Your company brand isn’t just important for reaching potential customers; it’s also a key element of any effective recruitment strategy. Your brand is what will set you apart from other hiring companies and show job candidates why they should work for you. Employer branding should reflect your business’s mission, culture, and values. And don’t forget to check that your business’s “about” page, social media profiles, and advertisements align with your branding and recruitment plan.

Create job posts that reflect your company Writing a clear, thorough, and concise job post is both an art and a science. Since your job post is one of the first impressions a candidate will have, it’s an early opportunity to establish a reputation for being organized and professional while still showing off your company culture and employee value proposition. Remember to do a final editing pass to confirm that your job descriptions are aligned with your company’s branding — such as color, typography, and logo.

Invest in an applicant tracking system You can save your hiring managers time and your company money — not to mention speed up the recruitment process — by investing in an applicant tracking system (ATS). An ATS is a software tool that automates the process of posting jobs and finding qualified applicants with the power of AI recruiting. Some ATS features are built into a comprehensive HR software suite, such as BambooHR. However, you can also find standalone ATS options like JazzHR if you only need an ATS or need to take your applicant tracking capabilities to the next level.

Use social media to target talent Many brands have been successful in finding quality talent on LinkedIn, Facebook, Twitter, and Instagram by sharing content that reflects your company’s values. For example, if your company values philanthropy, share photos or videos of a recent successful philanthropy campaign that your organization spearheaded. Current employees can also share about job vacancies on their social media networks, which will then reach people in their network who may be a potential candidate.

Explore niche job boards If your company falls into a smaller, more defined category, try looking into recruitment marketing on niche job boards. These are smaller job sites devoted to a specific niche industry — like Dice, which is dedicated to technology jobs — that often have a community of job seekers and recruiters. You can also find job boards that focus on increasing visibility for women, people of color, LGBTQIA+ applicants, and other marginalized groups.

Posting to these job boards helps cultivate a diverse talent pool. Pay to boost job postings Paying to boost or “sponsor” your job postings can be an effective way to increase the number of qualified applicants who see your job openings. This may not be necessary on niche jobs with fewer entries, but it can be very helpful for more popular job boards such as Indeed and LinkedIn. There you have it - the first six of our experts top 12 Recruitment Strateiges.

If you missed the first part of this series you can check out an FAQ we put together for you and your business in the first video linked here. But either way stick around and check out the final part of our series for more successful strategies. Before then, if you’d like more TechnologyAdvice you can visit our website here or check out one of our playlists we made just for you. See you next time.