May 10, 2023

VIDEO: Lead Generation Strategies: Tracking Leads

Why is TechnologyAdvice Free?

Return on marketing investment can be a difficult thing to track. Marketers find themselves tracking a lead just to see it drop off their radar when passed to sales. In this video, we explain why it’s important that you can track those leads from brand awareness to deal close, and how you can go about setting that process up.

Learn more about how lead generation services really work, or see our full lead management software guide.

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