VIDEO: Buffer – Top Features, Pros & Cons, and Alternatives

Let’s say you’re a social media manager. And you’re looking for a tool to better manage your posts on social media whether you’re sharing them on Linkedin, Twitter, Facebook, Instagram, or even Pinterest. That’s where Buffer comes in. Buffer is marketing automation software that makes it easier for you to be social, and it comes with tools to help make those interactions count. But before we get into it, if you want to learn more about automating your marketing and social media strategies, you can always check out our website for a list of the top marketing automation software options on the market today.

Click the annotation in the top right corner of your screen to get started. What is Buffer? If you’re a social media manager, Buffer can be your very best friend in the whole world. Buffer can tell you when to post, what to post, and even how often you should post, whether at your computer or on the go via mobile app. After you post, Buffer will then give you access to those posts through the application, allowing you to monitor comments with the added ability to react to and verbally respond to the best ones.

Finally, Buffer can look at your following, the success of your posts, and other stats and use that data to help you plan out entire campaigns for whatever project it is you’re managing. Buffer has five tiers—Free, Basic, Essentials, Team, and Agency—that you can pay for either monthly or annually with a discount. Starting with basic publishing tools and a landing page builder, each tier builds on the last, with pricing based on number of social channels, team members, and clients.

Oh! And all tiers beyond the free tier offer users a 14-day free trial! Buffer has a number of features that make it super awesome. How Soon is Now? Buffer’s main strength is analyzing your social media feeds and telling you what to post and when to post it. Buffer takes all the guesswork over what time of day you should run a post to a social media network while also providing analytics to explain how it came up with that conclusion. However, of course, you don’t have to follow Buffer’s suggestions.

You can post to any social network, at any time you want. And you’re not limited to scheduling posts within a few hours or days, you can schedule posts months away. Keeping up With the Hootsuites Buffer didn’t just appear in 2010, pick a few platforms, and then call it quits. Buffer has consistently kept up with new social media platforms as they arise and stay relevant. Naturally, Buffer supports big social networks like Twitter and Facebook, but it also has support for Instagram, LinkedIn, and Pinterest.

Buffer also recently added the ability to schedule posts for the most downloaded platform of 2021, TikTok. Survivor This isn’t really a core feature per se, but it should be said. Think back to when Twitter and social media as a whole really took off, Buffer was there! Buffer has somehow over the past decade-plus managed to become one of the most well-known marketing automation software packages for social media users. Have you ever looked at a popular brand's random hit tweet?

There’s a high chance it came from Buffer. There’s something to be said about being one of the first in the fast-paced world of social media and surviving. Also, because it is so popular and has been around so long, there are Buffer guides everywhere. You can find them just by searching the internet, on youtube, or even TikTok. Pros and Cons Multiple users have commented that Buffer is super easy to use no matter what experience level you have with social media management.

Even people like me who run a few personal social media accounts of my own can get some benefit from using Buffer. Buffer is great for small teams of users and individuals. But Buffer is not without fault. Buffer’s closest competition, Hootsuite provides support for posting to the same social networks Buffer does with the addition of being able to post to Youtube and Wordpress. If you want to post to Wordpress with Buffer, you’ll need to use a plugin or app to help you do that.

So, it’s possible but not as easy as Hootsuite. In the same vein, it may not meet the needs of larger social media teams. Depending on the social media network you’re using it with, Buffer’s functionality ranges from full to partial. For instance, it can schedule your Tiktoks, but it can’t post. It will instead bounce you back to the application at the scheduled time. Finally, users have complained about connection issues. You Might Also Like It’s a good idea to get multiple quotes before choosing a marketing automation solution.

If you’re interested in Buffer, you might also want to consider Hootsuite, Sprout Social, Loomly, and Napoleon Cat. TechnologyAdvice Can Help If you’re still not sure if Buffer is right for you, visit our website for our list of the top marketing automation software options available today. Click the button on the left to get started. And while you’re here don’t forget to like, comment, and subscribe for more cool videos! Until next time have a great day and an awesome tomorrow!