VIDEO: Act-On Marketing Automation Software Spotlight

welcome technology viice viewers to this week's product Spotlight joining me today is Paige Musto the director of communications over at Acton which is a marketing automation software provider thanks so much for joining us today Paige really appreciate it uh first question of the day can you describe Acton in one sentence Acton is the leading provider of marketing automation for small and midsize businesses and Departments of large Enterprises interesting and so what differentiates you guys from the competition is is there something that maybe sets you apart we go about um you know our business a little bit differently than the competitors uh we are an open marketing ecosystem so we like to embrace and extend the best of breed solutions that your company may be already using uh we don't look to rip and replace the solutions that you already have implemented in the company we help to augment the use of those systems with marketing engagement data so who's the ideal customer for Acton is it a large company or a small company what's the uh perfect fit for you guys uh Acton's ideal customer typically ranges from 20 to 500 million or again Departments of larger Enterprises also adopt our technology um we also typically sell into companies what we call small marketing teams which can be anywhere from 2 to 20 marketers got it so next question how's your pricing structured um Acton has a tiered pricing model uh we start off at $600 a month and that's a th000 active contacts and actually something that's very different about Acton is we price based on an active contact model and we don't charge you for the size of your database so you can upload a list of 10 million you're not going to be charged to store those you're only charged on who you're actively marketing to every month interesting and what's a current limitation for Acton what's something that maybe you'd admit that the competition is better than you current limitation with any cloud or sess based solution is uh data portability the ability to take data from your system and be able to uh integrate it into a bi system of choice uh Acton is actually looking to solve this problem with a new release that we're going to be coming out called Data studio um and you'll see where you can can actually uh export your data uh you know scheduled on the time and frequency that you want in the format that you want or automatically push it into your bi solution of choice got it and last question love to hear some best practices that you like to recommend to customers right before they Implement so when you adopt Market automation the first thing that you really want to do is to um understand who your buyer is uh and you probably have multiple buyers and you want to identify these buyer personas and map content according to their Journey makes sense well thank you so much for joining me today Pig really appreciate it I know I certainly learned a lot uh and if your viewers would like to learn more about Acton or other marketing automation software out there go ahead and check out our website where we can help you find technology that fits the needs of your work thanks for watching

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